Lotame Reviews

10 Ratings
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Score 8.5 out of 101

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Reviews (1-7 of 7)

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Score 9 out of 10
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Likelihood to Recommend

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.

But you need a team which knows how to handle data.
Less appropriate when you expect a fully managed service.

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Trevor Patch profile photo
December 08, 2017

A leader in the DMP field

Score 8 out of 10
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Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
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Jim Cairl profile photo
September 14, 2017

Lotame Rocks

Score 9 out of 10
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Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most willing to meet our budgets).
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Score 6 out of 10
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It is well suited where you have a larger setup of campaigns and huge traffic on your digital properties. This tool definitely makes someone understand audience behaviour and work accordingly on campaigns. It is likely to be the best where business like to know about their audiences thoroughly. This might not be suitable for small business enterprises.
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Score 8 out of 10
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Lotame performs extremely well when creating and building audiences from first party data. It is integrated with multiple vendors and ad platforms so we are able to build our own audiences and target them out to our extended reach ad platforms. Lotame does not perform well for measuring conversions. It is also very reliant on manually creating and exporting behavior pixels to measure campaign performance and conversion/profile reporting.
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Score 10 out of 10
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Well suited - An audience based brief for direct sales, we can either extend or enrich our data with the array of branded data providers Lotame offers.
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Lotame Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (7)
8.8
Collection of third-party data (6)
8.6
Access to Third-party Data Providers (7)
8.2
Audience taxonomy (7)
8.2
Tag Management (6)
8.6
Data Analysis Dashboard (7)
7.5
Data Transfer (5)
9.1
DSP integration (6)
8.8
Campaign Analytics (5)
7.9
Audience Analytics (7)
7.6

About Lotame

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Categories:  Data Management

Lotame Technical Details

Operating Systems: Unspecified
Mobile Application:No