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Lotame

Lotame

Overview

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

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Learn from top reviewers

The best platform for data

Rating: 8 out of 10
March 14, 2020
IncentivizedVetted ReviewVerified User
Lotame is being used in targeting a specific audience for better campaign delivery.
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Samantha Anis, CPA, CMA
Employee - Finance and Accounting
Senior Accountant
MMP World Wide
Lotame4 years of experience

Lotame - a great DMP to handle your audience management

Rating: 9 out of 10
December 12, 2017
IncentivizedVetted ReviewVerified User
We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but...
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Verified user
C-Level Executive
Lotame3 years of experience

A leader in the DMP field

Rating: 8 out of 10
December 8, 2017
IncentivizedVetted ReviewVerified User
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant...
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Trevor Patch
Professional - Marketing
Marketing Technologist
Lawrence & Schiller
Lotame1 year of experience

Lotame Rocks

Rating: 9 out of 10
September 14, 2017
IncentivizedVetted ReviewVerified User
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it b...
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Jim Cairl
Director - Other
Director, Online Advertising and Operations
Playbill
Lotame1 year of experience

Lotame - The Genuine Advanced Audience Management Tool

Rating: 6 out of 10
February 23, 2017
Vetted ReviewVerified User
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insight...
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Verified user
Director
Lotame10 years of experience
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Pricing

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Lotame

Lotame

N/A
Unavailable

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Lotame Website Demo

YouTube
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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

6.3
Avg 8.4

Data Classification

Classification of data is organizing it into taxonomies

7.7
Avg 8.5

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6
Avg 8.3

DMP Analytics

Tracking and measurement of key metrics

6.5
Avg 8.2
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Product Details

What is Lotame?

Lotame Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Reviewers rate Collection of third-party data highest, with a score of 9.

The most common users of Lotame are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 8)

The best platform for data

Rating: 8 out of 10
Incentivized
March 14, 2020
Pros
  • It helped us reach a better audience for the campaign
  • It helped us reached the KPI set by clients
  • It helped targeted better audience and improve campaign performance
Cons
  • Data is not sure if updated

A leader in the DMP field

Rating: 8 out of 10
Incentivized
December 08, 2017
TP
Trevor Patch
Marketing Technologist
Lawrence & Schiller (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Lotame
1 year of experience
View profile
Pros
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Cons
  • The user interface is usable, but could use some improvements
  • Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users

Lotame Rocks

Rating: 9 out of 10
Incentivized
September 14, 2017
JC
Jim Cairl
Director, Online Advertising and Operations
Playbill (Publishing, 51-200 employees)
Vetted Review
Verified User
Lotame
1 year of experience
View profile
Pros
  • Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
  • Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
  • We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
Cons
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Lotame - a great DMP to handle your audience management

Rating: 9 out of 10
Incentivized
December 12, 2017
Verified User
C-Level Executive in Product Management
Online Media Company, 501-1000 employees
Vetted Review
Verified User
Lotame
3 years of experience
Pros
  • Very good client service and hands on support. Good online training platforms & know how centers.
  • Transparent and easy way to create audiences and manage the audiences in the platform.
  • Encouraging their clients to share experiences and so get stronger.
Cons
  • Improvements on dashboard for quicker overview on segment statistics (more visualization).
  • 3rd party handling with cross device partners more open.

Lotame - The Genuine Advanced Audience Management Tool

Rating: 6 out of 10
February 23, 2017
Verified User
Director in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Lotame
10 years of experience
Pros
  • Integrated platform to manage audience
  • Online and Offline audience management
  • Top level audience analysis
Cons
  • Further enhancements in existing UI
  • Lack of live reporting of audience
  • Fall in number of audiences while integrating with DSP
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