Skip to main content
TrustRadius
Lotame

Lotame

Overview

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Read more
Recent Reviews

TrustRadius Insights

Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a …
Continue reading

Lotame Rocks

9 out of 10
September 14, 2017
Incentivized
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact …
Continue reading
Read all reviews

Popular Features

View all 10 features
  • Data Analysis Dashboard (8)
    8.0
    80%
  • Audience taxonomy (8)
    7.0
    70%
  • Collection of first-party data (8)
    6.0
    60%
  • Access to Third-party Data Providers (8)
    4.0
    40%
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

8 people also want pricing

Alternatives Pricing

What is Clear Analytics?

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.

What is AdvancedMiner?

Designed to deploy predictive modelsOne tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data…

Return to navigation

Product Demos

Lotame Website Demo

YouTube
Return to navigation

Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

6.3
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.7
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.5
Avg 7.9
Return to navigation

Product Details

What is Lotame?

Lotame Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Reviewers rate Collection of third-party data highest, with a score of 9.

The most common users of Lotame are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.

Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.

Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.

Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.

Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.

Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Samantha Anis, CPA, CMA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Lotame is being used in targeting a specific audience for better campaign delivery.
  • It helped us reach a better audience for the campaign
  • It helped us reached the KPI set by clients
  • It helped targeted better audience and improve campaign performance
  • Data is not sure if updated
Lotame is suited well in getting better performance on a campaign.
Data Collection (3)
63.33333333333333%
6.3
Collection of first-party data
60%
6.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
40%
4.0
Data Classification (3)
76.66666666666667%
7.7
Audience taxonomy
70%
7.0
Tag Management
80%
8.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
60%
6.0
Data Transfer
50%
5.0
DSP integration
70%
7.0
DMP Analytics (2)
65%
6.5
Campaign Analytics
60%
6.0
Audience Analytics
70%
7.0
  • It helped reached better campaign performance
  • Targeted the right audience
  • Good conversion
Lotame has been an excellent partner with MMP
Return to navigation