LQ Digital

LQ Digital is a customer-driven marketing and conversion service that, according to the vendor, aims to help businesses attract and engage their most valuable customers. The product is designed for small to large-sized companies in various professions and industries, including e-commerce, retail, financial services, technology, and healthcare. By tailoring marketing strategies to specific customer segments and offering a range of media services, LQ Digital aims to assist businesses in effectively reaching their target audience.

Key Features

Customer, not channel, driven: According to the vendor, LQ Digital believes in tailoring marketing strategies to specific customer segments rather than focusing solely on media budgets by channel. The product aims to help businesses understand their customers deeply by grouping them based on their wants and needs. LQ Digital employs a range of media tactics to attract and engage what they consider to be the best customers, contacting them in the way they prefer.

Strategic advisory: The vendor claims that LQ Digital assists businesses in defining their best customers and uncovering their lifetime value. Through a partnership, they aim to help identify the most valuable customers who contribute the most to the top and bottom line year after year.

Media Services: LQ Digital offers a spectrum of media services, including search engine optimization (SEO), paid search, affiliate marketing, paid social, and lead buying, which, according to the vendor, aim to help businesses reach their top customers.

SEO: According to the vendor, LQ Digital goes beyond simple keyword optimization and conducts full technical audits of a business's backend code to ensure search engines can crawl the site effectively. The product aims to improve a business's visibility and make it easier for customers to find them.

Paid search: The vendor states that LQ Digital utilizes a business's own customer data to train search engine algorithms, optimizing ads and dollar spend. This approach, according to the vendor, results in ads that improve over time and reach what they consider to be the most valuable customers.

Affiliate marketing: LQ Digital leverages their network of affiliate partners and platform vendors to quickly connect businesses with the right affiliates based on their needs, according to the vendor.

Paid social: According to the vendor, LQ Digital helps businesses reach their most promising audience on social media platforms by combining search data with other collected data to create lookalike audiences and detailed segmentation. This approach, they claim, allows businesses to acquire more customers while spending less on advertising.

Lead buying: According to the vendor, LQ Digital assists businesses in purchasing only the most promising leads by benchmarking the cost per lead and evaluating how those leads perform down the sales funnel. This approach, they state, aims to maximize the cost-to-convert ratio.

Conversion Services: LQ Digital aims to help businesses scale their sales team and close more customers through their contact center. They connect businesses with their top customers through various channels such as phone calls, SMS, and email, according to the vendor.

Conversion rate optimization: According to the vendor, LQ Digital aims to assist businesses in designing web and mobile experiences that effectively convert leads into customers. They adopt a rapid development approach and continuously test and learn to optimize conversion rates.