Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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### Influencer Engagement
Users consistently praise LTK's influencer relationship management features. The platform's influencer tracking and discovery tools have been highlighted as particularly valuable for influencer outreach efforts. Users appreciate the ease of collaboration with influencers, performance tracking, and payment management facilitated by LTK. However, some users express concerns about the lack of transparency in budget allocation within campaigns and the manual nature of campaign management. Despite these drawbacks, the overall sentiment leans towards positive, with users acknowledging the platform's effectiveness in managing influencer relationships and driving influencer sales goals.

### Brand Collaboration
Users express a range of opinions regarding LTK's approach to brand collaboration. Some users appreciate the platform's ability to help them build their brand by linking products and connecting with like-minded individuals. However, there are concerns raised about the lack of transparency in influencer pricing and the manual nature of campaign management, which could hinder effective brand collaborations. Additionally, some users feel that the platform is not user-friendly for discovering influencers and brand posts, impacting the overall brand collaboration experience.

### Relationship Management
Users across the reviews express high satisfaction with LTK's influencer relationship management capabilities. They consistently highlight the platform's robust and user-friendly features that facilitate effective collaboration with influencers, performance tracking, and payment management. Additionally, users appreciate the flexibility and tailored approach that LTK offers in managing branded influencer campaigns, allowing for a more personalized and efficient partnership experience. The general sentiment is that LTK excels in providing a comprehensive and adaptable solution for influencer relationship management.

### Consumer Interaction
Users generally appreciate LTK's consumer-friendly features and easy shopping experience. However, some users express concerns about the platform's limitations in customizing landing pages for a smoother consumer journey. The need for a more streamlined process to convert potential sales efficiently is highlighted as an area for improvement in enhancing consumer interaction on LTK.

### Creator Tools
The reviews highlight that LTK's creator tools are praised for their flexibility and the opportunities they provide for creators to curate custom and shoppable content. Users appreciate the platform's recognition that different creators and brands have unique needs, allowing for tailored partnerships and content strategies. The consensus seems to be that LTK's creator tools offer a strong foundation for creators to showcase their work and engage with their audience effectively.

LTK is a contextual shopping app developed by rewardStyle, Inc. According to the vendor, it serves as a platform that facilitates the connection between brands, creators, and shoppers, allowing them to engage in distributed original content. LTK is designed to cater to businesses of all sizes, from small enterprises to large corporations. This app is utilized by various professionals and industries, including influencers, content creators, fashion and beauty brands, retail and e-commerce companies, marketing and advertising agencies, as well as social media and digital marketing professionals.

## Key Features

**LTK Connect**: According to the vendor, LTK Connect is a highly regarded tool for brands that enables collaborations and partnerships by connecting them with creators and influencers.

**Gen Z Shopper Study**: LTK has conducted and released a study focused on Gen Z shoppers, providing valuable insights into their shopping behavior and preferences. This study aims to help brands and marketers better understand and effectively target this specific demographic.

**Social Media Advertising**: LTK has introduced new options for social media advertising, expanding the reach and visibility of brands on platforms like Instagram, Facebook, and Twitter. Brands can leverage LTK's extensive network of creators and influencers to promote their products and engage with their target audience.

**LTK Shopping app**: According to the vendor, LTK's shopping app is claimed to be the largest contextual shopping app globally. It offers shoppers convenience, accessibility, and personalized recommendations, allowing them to seamlessly discover and purchase products within the app.

**$4B in Retail Sales**: According to the vendor, shoppers annually make brand product purchases worth over $4 billion through original content in the LTK channel. This demonstrates the platform's effectiveness in driving brand sales and generating substantial revenue.

**Stories from the Influencer Next Door**: LTK has published a book titled "Stories from the Influencer Next Door," featuring the inspiring journeys of over 100 LTK creators from around the world. The book showcases how the LTK platform has empowered these creators to establish successful businesses and support themselves and their families through entrepreneurship.

**LTK Influencer Radio**: According to the vendor, LTK Influencer Radio is a podcast hosted by Amber Venz Box, the co-founder of LTK. The podcast features insightful interviews with top LTK creators, where they share their experiences and expertise in the areas of influence, entrepreneurship, and life in general.

User-Friendly Platform: Many users have praised LTK for its consumer-friendly and easy-to-use nature. The platform's user-friendly design and interface make it convenient and effortless to navigate, contributing to a positive user experience.

Robust Influencer Relationship Management Features: Users highly appreciate the robust influencer relationship management features offered by LTK. These features allow for seamless collaboration with influencers, efficient tracking of their performance, and streamlined management of payments. The comprehensive functionality provided in this area makes LTK an invaluable tool for managing influencer relationships.

Valuable Influencer Discovery: The influencer discovery feature of LTK has proven to be extremely valuable for ongoing outreach efforts. Users find great value in the ease of use and wide range of features offered by the platform when it comes to discovering and building relationships with influencers. This aspect adds significant value to the overall effectiveness of influencer marketing strategies implemented through LTK.

Limited customization options: Several users have expressed dissatisfaction with the platform's limited customization options, stating that it does not meet their unique branding requirements.

Limitation in influencer count: Some reviewers have mentioned a limitation in terms of the number of influencers on the platform, which may not provide enough value for businesses targeting smaller niche audiences.

Lack of transparency in pricing: A common concern among users is the lack of upfront disclosure regarding additional marketing costs. This has left some customers feeling scammed and frustrated with the platform's pricing structure.

LTK has established itself as a go-to platform for users looking to enhance their shopping experience. Customers have consistently reported a positive and convenient experience while using LTK for their shopping needs. With a user-friendly interface and a wide range of products from notable influencers, customers have found it simple to browse and purchase items they are interested in. Additionally, LTK's integration with social media channels has been highly beneficial for businesses engaging in influencer marketing campaigns. By offering trackability and the ability to measure ROI, LTK has supported businesses in effectively leveraging influencer partnerships on social media platforms.

One of the key use cases of LTK is its time-saving capability for both users and businesses. By partnering with LTK, businesses have seen significant value in terms of influencer marketing, customer acquisition, and revenue generation. With LTK's help, creators with small audiences have been able to promote brands and increase visibility in marketing efforts. This has opened up new opportunities for content creators who may not have had access to larger brands before. In addition, users have successfully monetized their content by browsing products from a notable group of influencers within the LTK platform. This seamless integration between influencers, users, and brands has resulted in increased awareness and conversions for businesses, ultimately leading to the acquisition of new customers. Furthermore, LTK provides valuable analytics and trend analysis tools that allow users to gain insights into data and click trends, enabling informed decision-making and optimization of marketing strategies.

Basic

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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LTK

Overview

What is LTK?