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LTK has established itself as a go-to platform for users looking to enhance their shopping experience. Customers have consistently …
Starting at $3,600 per year
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What is LTK?
LTK is a contextual shopping app developed by rewardStyle, Inc. According to the vendor, it serves as a platform that facilitates the connection between brands, creators, and shoppers, allowing them to engage in distributed original content. LTK is designed to cater to businesses of all sizes, from...
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Basic
$3,600
Cloud
per year
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is LTK?
LTK is a contextual shopping app developed by rewardStyle, Inc. According to the vendor, it serves as a platform that facilitates the connection between brands, creators, and shoppers, allowing them to engage in distributed original content. LTK is designed to cater to businesses of all sizes, from small enterprises to large corporations. This app is utilized by various professionals and industries, including influencers, content creators, fashion and beauty brands, retail and e-commerce companies, marketing and advertising agencies, as well as social media and digital marketing professionals.
Key Features
LTK Connect: According to the vendor, LTK Connect is a highly regarded tool for brands that enables collaborations and partnerships by connecting them with creators and influencers.
Gen Z Shopper Study: LTK has conducted and released a study focused on Gen Z shoppers, providing valuable insights into their shopping behavior and preferences. This study aims to help brands and marketers better understand and effectively target this specific demographic.
Social Media Advertising: LTK has introduced new options for social media advertising, expanding the reach and visibility of brands on platforms like Instagram, Facebook, and Twitter. Brands can leverage LTK's extensive network of creators and influencers to promote their products and engage with their target audience.
LTK Shopping app: According to the vendor, LTK's shopping app is claimed to be the largest contextual shopping app globally. It offers shoppers convenience, accessibility, and personalized recommendations, allowing them to seamlessly discover and purchase products within the app.
$4B in Retail Sales: According to the vendor, shoppers annually make brand product purchases worth over $4 billion through original content in the LTK channel. This demonstrates the platform's effectiveness in driving brand sales and generating substantial revenue.
Stories from the Influencer Next Door: LTK has published a book titled "Stories from the Influencer Next Door," featuring the inspiring journeys of over 100 LTK creators from around the world. The book showcases how the LTK platform has empowered these creators to establish successful businesses and support themselves and their families through entrepreneurship.
LTK Influencer Radio: According to the vendor, LTK Influencer Radio is a podcast hosted by Amber Venz Box, the co-founder of LTK. The podcast features insightful interviews with top LTK creators, where they share their experiences and expertise in the areas of influence, entrepreneurship, and life in general.
LTK Features
- Supported: CRM
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Content Management
- Supported: Faceted Search/Filter
- Supported: Influencer Discovery
- Supported: Influencer Relationship Management
- Supported: Influencer Tracking
- Supported: Payment Tracking
- Supported: ROI Tracking
- Supported: Social Media Monitoring
LTK Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based, Mac, Windows, iPhone, iPad |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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LTK has established itself as a go-to platform for users looking to enhance their shopping experience. Customers have consistently reported a positive and convenient experience while using LTK for their shopping needs. With a user-friendly interface and a wide range of products from notable influencers, customers have found it simple to browse and purchase items they are interested in. Additionally, LTK's integration with social media channels has been highly beneficial for businesses engaging in influencer marketing campaigns. By offering trackability and the ability to measure ROI, LTK has supported businesses in effectively leveraging influencer partnerships on social media platforms.
One of the key use cases of LTK is its time-saving capability for both users and businesses. By partnering with LTK, businesses have seen significant value in terms of influencer marketing, customer acquisition, and revenue generation. With LTK's help, creators with small audiences have been able to promote brands and increase visibility in marketing efforts. This has opened up new opportunities for content creators who may not have had access to larger brands before. In addition, users have successfully monetized their content by browsing products from a notable group of influencers within the LTK platform. This seamless integration between influencers, users, and brands has resulted in increased awareness and conversions for businesses, ultimately leading to the acquisition of new customers. Furthermore, LTK provides valuable analytics and trend analysis tools that allow users to gain insights into data and click trends, enabling informed decision-making and optimization of marketing strategies.
User-Friendly Platform: Many users have praised LTK for its consumer-friendly and easy-to-use nature. The platform's user-friendly design and interface make it convenient and effortless to navigate, contributing to a positive user experience.
Robust Influencer Relationship Management Features: Users highly appreciate the robust influencer relationship management features offered by LTK. These features allow for seamless collaboration with influencers, efficient tracking of their performance, and streamlined management of payments. The comprehensive functionality provided in this area makes LTK an invaluable tool for managing influencer relationships.
Valuable Influencer Discovery: The influencer discovery feature of LTK has proven to be extremely valuable for ongoing outreach efforts. Users find great value in the ease of use and wide range of features offered by the platform when it comes to discovering and building relationships with influencers. This aspect adds significant value to the overall effectiveness of influencer marketing strategies implemented through LTK.
Limited customization options: Several users have expressed dissatisfaction with the platform's limited customization options, stating that it does not meet their unique branding requirements.
Limitation in influencer count: Some reviewers have mentioned a limitation in terms of the number of influencers on the platform, which may not provide enough value for businesses targeting smaller niche audiences.
Lack of transparency in pricing: A common concern among users is the lack of upfront disclosure regarding additional marketing costs. This has left some customers feeling scammed and frustrated with the platform's pricing structure.