Question 1

What is Aurea Campaign Manager?

Accepted Answer

Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics.  Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities.

Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags.

Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.

Question 2

What are Aurea Campaign Manager's top competitors?

Accepted Answer

Intuit Mailchimp and Salesforce Marketing Cloud are common alternatives for Aurea Campaign Manager.

Question 3

Who uses Aurea Campaign Manager?

Accepted Answer

The most common users of Aurea Campaign Manager are from Mid-sized Companies (51-1,000 employees).

Aurea Campaign Manager
Formerly Lyris HQ

Overview

What is Aurea Campaign Manager?