Overview
What is Aurea Campaign Manager?
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and…
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Product Details
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What is Aurea Campaign Manager?
Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.
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Aurea Campaign Manager Competitors
Aurea Campaign Manager Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities.
Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags.
Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.
Mailchimp and Salesforce Marketing Cloud are common alternatives for Aurea Campaign Manager.
The most common users of Aurea Campaign Manager are from Mid-sized Companies (51-1,000 employees).