TrustRadius
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities.
Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags.
Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.https://dudodiprj2sv7.cloudfront.net/product-logos/2C/Jl/KXTCMQ2JH505.JPEGAureaLyris HQ2015-02-06T21:14:36.387ZEmail Marketing, it is used company wide. We use this for list management as well as sending out our Newsletters and 3rd Party Eblasts. We are currently sending out over 1.5 Million emails per month, and the mass email capabilities are working great for us. Also, the analytics are a great help to show our clients what is working and what is not providing them the amount of leads that they want.,Creating segments within your email lists.
Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
Maintaining multiple lists, as well as mass uploads or downloads of data.,I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
Easier functionality for A/B testing, rather than creating two distribution groups.,8,More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.Chris KashowLyris HQ and Silverpop Differences2014-06-17T15:41:10.124ZLyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.,Mass Emails
Newsletters
Subscription Management
Segmentation,PHP API
Segmentation
Creating messages via API calls,7,Increase in Code Debt when dealing with PHP API
Time Lost creating API as none was offered,Silverpop Engage,8,Implemented in-house,No,Change management was minimal,Lack of PHP API,6Clark TomlinsonLyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!2015-10-23T20:04:52.994ZWe've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and provides adequate reporting structure for post campaign performance analytics.,I like the file import process - quick and efficient.
List segmentation is thorough.
Campaign monitoring is easily accessible and accurate.,Navigation - UX.
More aesthetics - simple design overhaul.,8,Effectively executed campaigns
Strong ROI and the ability to deliver quality marketing services,,1 to 5 million,B2BVerified UserLyris works for all2014-06-24T20:43:14.207ZIt is used to deploy emails and measure the reporting of the emails.,Reporting
Campaign Management
List management,Chart Reporting
More transparent trash lists
Customized fields,8,Click Mapping
Managing multiple lists at once
Transparent calander of all campaigns,,8Verified UserGreat, inexpensive email tool for SMBs.2013-04-12T15:03:00.734ZMakes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
The campaign calendar showing what's been scheduled and what's already been sent is awesome.
Lyris HQ is extremely cost-effective compared to other email service providers.,For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
Sometimes it can take a long time to run very large segments.
Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.,Low cost = Higher ROI,7,8,2,Sending out e-mail campaigns to dedicated segments and reporting on segment sizes.,Don't know,Online training,5,No,8,8,9,6,Lyris HQ is a great email service provider (ESP) for small and medium-sized business. They h ave a friendly user interface and a platform that makes it very easy to execute email campaigns, create and run marketing segments, and view single campaign reports.Verified User
Unspecified
Aurea Campaign Manager (formerly Lyris HQ)
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
