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Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.https://dudodiprj2sv7.cloudfront.net/product-logos/2C/Jl/KXTCMQ2JH505.JPEGLyris HQEmail Marketing, it is used company wide. We use this for list management as well as sending out our Newsletters and 3rd Party Eblasts. We are currently sending out over 1.5 Million emails per month, and the mass email capabilities are working great for us. Also, the analytics are a great help to show our clients what is working and what is not providing them the amount of leads that they want.,Creating segments within your email lists. Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints. Maintaining multiple lists, as well as mass uploads or downloads of data.,I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100. I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'. Easier functionality for A/B testing, rather than creating two distribution groups.,8,More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket. Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.Lyris HQ and Silverpop DifferencesLyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.,Mass Emails Newsletters Subscription Management Segmentation,PHP API Segmentation Creating messages via API calls,7,Increase in Code Debt when dealing with PHP API Time Lost creating API as none was offered,Silverpop Engage,8,Implemented in-house,No,Change management was minimal,Lack of PHP API,6Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!We've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and provides adequate reporting structure for post campaign performance analytics.,I like the file import process - quick and efficient. List segmentation is thorough. Campaign monitoring is easily accessible and accurate.,Navigation - UX. More aesthetics - simple design overhaul.,8,Effectively executed campaigns Strong ROI and the ability to deliver quality marketing services,,1 to 5 million,B2BLyris works for allIt is used to deploy emails and measure the reporting of the emails.,Reporting Campaign Management List management,Chart Reporting More transparent trash lists Customized fields,8,Click Mapping Managing multiple lists at once Transparent calander of all campaigns,,8Great, inexpensive email tool for SMBs.Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training. The campaign calendar showing what's been scheduled and what's already been sent is awesome. Lyris HQ is extremely cost-effective compared to other email service providers.,For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming. Sometimes it can take a long time to run very large segments. Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.,Low cost = Higher ROI,7,8,2,Sending out e-mail campaigns to dedicated segments and reporting on segment sizes.,Don't know,Online training,5,No,8,8,9,6,Lyris HQ is a great email service provider (ESP) for small and medium-sized business. They h ave a friendly user interface and a platform that makes it very easy to execute email campaigns, create and run marketing segments, and view single campaign reports.
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Aurea Campaign Manager (formerly Lyris HQ)
6 Ratings
Score 6.0 out of 101
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Aurea Campaign Manager (formerly Lyris HQ) Reviews

Aurea Campaign Manager (formerly Lyris HQ)
6 Ratings
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Score 6.0 out of 101
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Chris Kashow profile photo
February 06, 2015

Aurea Campaign Manager (formerly Lyris HQ) Review: "Lyris HQ"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Email Marketing, it is used company wide. We use this for list management as well as sending out our Newsletters and 3rd Party Eblasts. We are currently sending out over 1.5 Million emails per month, and the mass email capabilities are working great for us. Also, the analytics are a great help to show our clients what is working and what is not providing them the amount of leads that they want.
  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.
  • I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
  • I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
  • Easier functionality for A/B testing, rather than creating two distribution groups.
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read Chris Kashow's full review
Clark Tomlinson profile photo
June 17, 2014

Aurea Campaign Manager (formerly Lyris HQ) Review: "Lyris HQ and Silverpop Differences"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Lyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.
  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
  • PHP API
  • Segmentation
  • Creating messages via API calls
Lyris is a great application assuming that you are a large enough company to really need something as large as Lyris. Most small businesses to my knowledge are using Mailchimp which will work well for their small needs but as they grow they will quickly learn that the cost of Mailchimp is going to bankrupt them. Thus why I suggest Lyris for large scale email sending.
Read Clark Tomlinson's full review
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October 23, 2015

Aurea Campaign Manager (formerly Lyris HQ) Review: "Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and provides adequate reporting structure for post campaign performance analytics.
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
  • Navigation - UX.
  • More aesthetics - simple design overhaul.
We only have experience in a B2B environment.
Read this authenticated review
No photo available
June 24, 2014

Aurea Campaign Manager (formerly Lyris HQ) Review: "Lyris works for all"

Score 8 out of 10
Vetted Review
Verified User
Review Source
It is used to deploy emails and measure the reporting of the emails.
  • Reporting
  • Campaign Management
  • List management
  • Chart Reporting
  • More transparent trash lists
  • Customized fields
It is ok for normal campaigns but not for repermissioning.
Read this authenticated review
No photo available
April 12, 2013

Aurea Campaign Manager (formerly Lyris HQ) Review: "Great, inexpensive email tool for SMBs."

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
  • The campaign calendar showing what's been scheduled and what's already been sent is awesome.
  • Lyris HQ is extremely cost-effective compared to other email service providers.
  • For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
  • Sometimes it can take a long time to run very large segments.
  • Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (1)
2
Dynamic content (1)
5
Ability to test dynamic content (1)
7
Landing pages (1)
4
A/B testing (1)
5
Mobile optimization (1)
6
Email deliverability (1)
8
List management (1)
4
Triggered drip sequences (1)
4
Dashboards (1)
4
Standard reports (1)
6
Custom reports (1)
8

About Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.

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Aurea Campaign Manager (formerly Lyris HQ) Technical Details

Operating Systems: Unspecified
Mobile Application:No