Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!
We've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and …
Overview
What is Aurea Campaign Manager?
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and…
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What is Aurea Campaign Manager?
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Aurea Campaign Manager?
Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.
Aurea Campaign Manager Screenshots
Aurea Campaign Manager Competitors
Aurea Campaign Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities.
Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags.
Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.
Mailchimp and Salesforce Marketing Cloud are common alternatives for Aurea Campaign Manager.
The most common users of Aurea Campaign Manager are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(6)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
October 23, 2015
Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!
We've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and provides adequate reporting structure for post campaign performance analytics.
- I like the file import process - quick and efficient.
- List segmentation is thorough.
- Campaign monitoring is easily accessible and accurate.
- Navigation - UX.
- More aesthetics - simple design overhaul.
- Effectively executed campaigns
- Strong ROI and the ability to deliver quality marketing services
50%
5.0
60%
6.0
N/A
N/A
Not enough features at the time, and is why we went with Lyris.
February 06, 2015
Lyris HQ
Email Marketing, it is used company wide. We use this for list management as well as sending out our Newsletters and 3rd Party Eblasts. We are currently sending out over 1.5 Million emails per month, and the mass email capabilities are working great for us. Also, the analytics are a great help to show our clients what is working and what is not providing them the amount of leads that they want.
- Creating segments within your email lists.
- Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
- Maintaining multiple lists, as well as mass uploads or downloads of data.
- I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
- I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
- Easier functionality for A/B testing, rather than creating two distribution groups.
- More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
- Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
June 24, 2014
Lyris works for all
It is used to deploy emails and measure the reporting of the emails.
- Reporting
- Campaign Management
- List management
- Chart Reporting
- More transparent trash lists
- Customized fields
- Click Mapping
- Managing multiple lists at once
- Transparent calander of all campaigns
They are much better
June 17, 2014
Lyris HQ and Silverpop Differences
Lyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.
- Mass Emails
- Newsletters
- Subscription Management
- Segmentation
- PHP API
- Segmentation
- Creating messages via API calls
- Increase in Code Debt when dealing with PHP API
- Time Lost creating API as none was offered
- Silverpop Engage
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
- Implemented in-house
No
Change management was minimal
- Lack of PHP API
April 12, 2013
Great, inexpensive email tool for SMBs.
Score 8 out of 10
Vetted Review
Verified User
- Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
- The campaign calendar showing what's been scheduled and what's already been sent is awesome.
- Lyris HQ is extremely cost-effective compared to other email service providers.
- For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
- Sometimes it can take a long time to run very large segments.
- Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.
- Low cost = Higher ROI
2
Marketing Only
- Sending out e-mail campaigns to dedicated segments and reporting on segment sizes.
- Don't know
- Online training
No
Lyris HQ is a great email service provider (ESP) for small and medium-sized business. They h ave a friendly user interface and a platform that makes it very easy to execute email campaigns, create and run marketing segments, and view single campaign reports.