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Aurea Campaign Manager (formerly Lyris HQ) Reviews

6 Ratings
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Score 6.0 out of 100

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June 17, 2014

Lyris HQ and Silverpop Differences

Clark Tomlinson | TrustRadius Reviewer
Clark Tomlinson
Score 7 out of 10
Vetted Review
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Implementation Rating

6
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Read Clark Tomlinson's full review

Aurea Campaign Manager (formerly Lyris HQ) Scorecard Summary

Likelihood to Recommend (6)
6.0
Likelihood to Renew (3)
8.0
Usability (1)
8.0
Availability (1)
9.0
Performance (1)
6.0
Support Rating (1)
8.0
Online Training (1)
5.0
Implementation Rating (1)
6.0

Feature Scorecard Summary

Email & Online Marketing
5.0
WYSIWYG email editor (1)
2
Dynamic content (1)
5
Ability to test dynamic content (1)
7
Landing pages (1)
4
A/B testing (1)
5
Mobile optimization (1)
6
Email deliverability reporting (1)
8
List management (1)
4
Triggered drip sequences (1)
4
Reporting & Analytics
6.0
Dashboards (1)
4
Standard reports (1)
6
Custom reports (1)
8

What is Aurea Campaign Manager (formerly Lyris HQ)?

Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.
Categories:  Marketing Automation,  Email Marketing

Aurea Campaign Manager (formerly Lyris HQ) Screenshots

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Aurea Campaign Manager (formerly Lyris HQ) Technical Details

Operating Systems: Unspecified
Mobile Application:No