Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
What is Aurea Campaign Manager (formerly Lyris HQ)?
Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.