Aurea Campaign Manager (formerly Lyris HQ) Reviews

6 Ratings
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Score 6.0 out of 100

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Reviews (1-5 of 5)

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February 06, 2015
Chris Kashow | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.
  • I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
  • I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
  • Easier functionality for A/B testing, rather than creating two distribution groups.
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October 23, 2015
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
  • Navigation - UX.
  • More aesthetics - simple design overhaul.
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June 24, 2014
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Reporting
  • Campaign Management
  • List management
  • Chart Reporting
  • More transparent trash lists
  • Customized fields
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April 12, 2013
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
  • The campaign calendar showing what's been scheduled and what's already been sent is awesome.
  • Lyris HQ is extremely cost-effective compared to other email service providers.
  • For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
  • Sometimes it can take a long time to run very large segments.
  • Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.
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Feature Scorecard Summary

WYSIWYG email editor (1)
2
Dynamic content (1)
5
Ability to test dynamic content (1)
7
Landing pages (1)
4
A/B testing (1)
5
Mobile optimization (1)
6
Email deliverability reporting (1)
8
List management (1)
4
Triggered drip sequences (1)
4
Dashboards (1)
4
Standard reports (1)
6
Custom reports (1)
8

What is Aurea Campaign Manager (formerly Lyris HQ)?

Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.

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Aurea Campaign Manager (formerly Lyris HQ) Technical Details

Operating Systems: Unspecified
Mobile Application:No