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Madison Logic Platform

Madison Logic Platform

Overview

What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation…

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Recent Reviews

TrustRadius Insights

Logic, a comprehensive Account-Based Marketing ABM platform, has proven to be highly effective in generating leads and reaching target …
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Pricing

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What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the…

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.

Madison Logic Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Logic, a comprehensive Account-Based Marketing ABM platform, has proven to be highly effective in generating leads and reaching target audiences. Users have successfully generated leads from their Target Account List TAL and added new accounts for ABM lists. With sophisticated targeting techniques, Logic generates top-of-the-funnel TOFU leads at scale. Users have found that the software facilitates lead generation aligned with ideal customer segments and target account lists. Logic integration with Marketo ensures consistent targeting and engagement between email and retargeting nurture channels. Additionally, the software provides in-depth information about target accounts, aiding in reaching new clients/customers.

Logic has been instrumental in driving significant top-of-funnel demand, meeting lead targets, and aligning with sales teams on nurture and follow-up. Users have benefited from account insights, metrics, and pacing that align with their campaign goals. The software has also contributed to growing brand awareness, gaining new leads, and filling the top of the marketing funnel with correct leads at the right accounts. Furthermore, Logic helps digital marketing program managers gauge the effectiveness of campaigns by providing quick and easy access to performance data.

Overall, Logic has been widely praised for its ability to generate high-quality leads across various industries and regions. Users appreciate the consolidated dashboard that shows target account web activities and lead information. By using Logic strategic approach to B2B demand generation, users have been able to generate more qualified leads, reach strategic accounts, and accelerate their sales journey. The software has also been successful in reducing marketing spend through targeted campaigns and cutting down on research time for business development teams.

In summary, Logic has proven to be an effective tool for ABM activation, lead generation, brand awareness, and demand generation efforts. It enables users to target specific accounts, tailor messages to prospective clientele, and reach key decision-makers across the web. With its reliable lead generation capabilities, insightful analytics, and integration with CRM tools, Logic provides valuable support for successful advertising campaigns.

  • Ease of use and efficiency: Users appreciate Marketo for its ease of use and efficiency in running campaigns. They find it easy to navigate, which helps them complete tasks quickly.
  • Hyper-targeting capabilities: Logic's ability to reach the right prospects at named accounts is highly valued by users, contributing to the success of their Account-Based Marketing programs. The hyper-targeting capabilities of Logic have been praised by several reviewers.
  • Attractive design and easy-to-understand data: The platform's attractive design and easy-to-understand data are seen as valuable features by users. They find it visually appealing and it allows them to quickly grasp important information. Several reviewers have positively mentioned this aspect in their feedback.

Limited Number of Contacts and Difficulty in Reaching Customers: Some users have expressed disappointment with the limited number of contacts they receive on the site, which makes it difficult for them to reach their desired customers. This has been a recurring issue mentioned by multiple reviewers.

Recurring Login Issue: There have been recurring issues where users are required to resign every time they log in, causing frustration and inconvenience for those affected.

Clunky User Interface: Users have found the dashboard of Logic to be clunky and difficult to navigate. They believe that although it is possible to overcome this challenge, it does present an initial hurdle in using the platform effectively.

Users have recommended reaching out to support at Logic Platform for any questions or assistance, as they have found them to be very helpful and easy to navigate. Another common recommendation is to thoroughly research and select an ABM tool that meets your requirements before making a decision. Users also suggest ensuring that everything is properly instrumented to facilitate easy nurture and follow up for logic leads. Overall, users have expressed positive feedback about the team at Logic, mentioning their responsiveness and ability to answer questions and set everything up efficiently.

Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.
  • Unlike their competition, they have a unique LinkedIn integration that sets them apart.
  • We were able to launch campaigns rapidly because of their integration with our CRM.
  • There is no need to seek information or reports because all the information is always available.
  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my current role, we run Content Syndication campaigns through Madison Logic and use their platform to track the performance of these campaigns. I am given insight into how well each piece of promoted content is performing, how many leads have been brought in, and break performance down by company size range (small, medium, and large). It gives a great center of truth when comparing campaign performance metrics to our internal systems.
  • Data insights
  • Performance reports
  • No needed improvements come to mind
The Madison Logic Platform is especially useful for those running content syndication campaigns. It allows for insight into the campaign in an organized and thoughtful way. I wish all vendors I worked with could offer a platform as well functioning as the Madison Logic Platform. I am able to share campaign data with my team and compare it to our own center of truth.
  • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
  • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
  • Tableau CRM (formerly Einstein Analytics)
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.
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