Name: MadKudu
Rating: 8.8 (10 reviews)
Author: HG Insights

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Facility Management

IP PBX

Operational Analytics

Policy Management

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

Employee Scheduling

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Archiving

Build Automation

Cloud Cost Management

Cloud Storage

Code Review

Configuration Management Databases

Data Mapping

Density-Optimized Servers

Email Encryption

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

IT Service Providers

Integration Platform as a Service (iPaaS)

Log Management

Managed DNS

Network Performance Monitoring

Software-Defined WAN

System Monitoring

Web Scraping

WiFi Hotspot

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Email Deliverability

Email Marketing

Marketing Automation

Online Proofing

Search Engine Marketing (SEM)

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Product Configuration

Social Commerce

Sales

Laboratory Information Management

Membership Management

Roofing

Vertical-Specific

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Users have made several recommendations based on their experiences with MadKudu. Firstly, users suggest engaging with MadKudu and exploring their solution. They recommend taking advantage of MadKudu's expertise and knowledge in lead scoring. Secondly, users advise utilizing the MadKudu representative as a resource for tool usage and model development. They find value in the support and guidance provided by the representative. Lastly, users emphasize the importance of considering additional use cases beyond the initial one when lead scoring is available through an API. They suggest expanding the scope of application to maximize the benefits of MadKudu's functionalities.

- Efficient lead prioritization: Several users have mentioned that MadKudu's scoring model and integration with behavior analytics have saved them a significant amount of time in lead prioritization. They appreciate the ability to focus on the top prospects and place the rest in a self-serve track, allowing their sales team to immediately prioritize leads based on their potential.
- Responsive and helpful support: Many reviewers have praised MadKudu's support team for being responsive and helpful. Users mention that they received great assistance during the implementation process and ongoing support whenever they had questions or encountered issues. The customer success representatives are commended for their expertise and willingness to help even with complex business logic and processes.
- API-first approach: A number of users appreciate that MadKudu is API-first, which allows for easy integration into their tech stack. They highlight the flexibility of MadKudu's technology, enabling them to create predictive models tailored to their unique context. Users also mention that MadKudu's API is user-friendly, making it easy to incorporate data from different channels and take advantage of accurate metrics and statistics provided by the platform.

MadKudu has been instrumental in helping sales teams save time and prioritize their efforts. The software surfaces the best leads, allowing sellers to focus on high-quality meetings. Users appreciate how MadKudu easily integrates product and business data to create accurate customer fit models.

MadKudu provides valuable firmographic and demographic data, addressing users' need for additional insights. The software's machine learning capabilities have contributed to improving sales velocity and performance over time. Marketers also find value in MadKudu as it helps them solve lead scoring challenges and optimize marketing efforts.

By scoring prospects, users, and target accounts at scale, MadKudu helps prioritize leads for sales. It enables efficient lead routing and triggers custom marketing campaigns based on the lead score. Additionally, real-time lead scoring for fit and behavior, lead prioritization, and personalized follow-up help improve conversion rates.

The software's ability to evaluate lead quality speeds up follow-up processes and improves lead filtering. Sellers benefit from more targeted outreach, focusing on the best leads. MadKudu's data analysis enhances confidence in lead scores and allows sales teams to concentrate on the most promising opportunities.

With MadKudu, users gain insights into intelligently promoting and working leads, identifying revenue-generating sources, and refining their ideal customer profile. The software has a track record of increasing sales and obtaining higher quality leads. It abstracts data to save time while delivering better leads for sales.

Implementing MadKudu has resulted in significant improvements in pipeline management and conversions with less effort required. The software is widely adopted within organizations for all marketing activities, generating qualified pipeline and aligning sales and marketing teams.

MadKudu's contribution to lead prioritization, sales efficiency, and data-driven decision-making has been invaluable. Sales teams can allocate resources effectively by splitting based on data analysis. Users appreciate the ability to create custom experiences for target accounts while ensuring no leads are overlooked.

By narrowing focus and investing more time and resources in prospects that match the ideal customer profile, MadKudu optimizes the sales process. It eliminates the manual review of prospect quality between sales and marketing, resulting in improved response times and better alignment between teams.

MadKudu's analytical capabilities empower users to analyze, enrich, and predict outcomes. By delivering better leads to the sales team, MadKudu helps maximize conversion rates and drive revenue growth.

MadKudu is an AI Sales Copilot that helps sellers book more meetings. By automating the research of internal data and external signals, MadKudu removes the tedious work of prospecting.

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Basic

Professional

Organization

Apollo.io

HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

Sales Hub Starter

Sales Hub Professional

Sales Hub Enterprise

HubSpot Sales Hub

MadKudu

AI Sales Agent

MadKudu for Google Sheets - Demo

MadKudu - TechStars 2015 - Demo Day Pitch w/ Brad Bernthal intro

MadKudu Opportunity Scoring Demo

MadKudu - Salesforce Einstein Incubator - Demo Day

Marketing  Advertising

Telecommunications

TELUS HOLDING

Sales Analyst

Likelihood to Recommend

Usability

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is a go-to-market Technology Intelligence partner. 

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. HG Insights improve marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, and spend data to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.<br><br>TrustRadius, an HG Insights company, delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights.<br>

HG Insights

6sense

Accio Data

UserWay Accessibility Monitor

MadKudu 2025-10-15 15:09:02

Aryson Email Migration

Digital HRMS

HRMS

Advertsdata

MadKudu 2025-10-16 07:24:52

Division Sales and Marketing Manager

MadKudu 2022-03-17 23:19:50

MadKudu 2023-01-23 11:16:35

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Not working properly

Different integrations

Slows down

Whole process

Quite difficult

Marketing campaigns

Sales engagement

Different channels

Product usage

Customer information

Usage data

3rd party

Sales marketing

Home

AI Sales Agent Software

MadKudu help us in predictive sales analytics where by we are able to identify sales leads and accelerate marketing. The product has enabled us to convert ready to buy prospects before our competators. Through use of the tool our revenue has grown by 40%. MadKudu is an easy to use software and integrates well with facebook ads, Hubspot CRM and Salesforce.

The software has strong integrations and automations.
Simplicity of the product and availability of brilliant customer support team.
Software reliability in email marketing and quality lead generation.

The product is very expensive and not affordable to small organisations and start-ups.
MadKudu supports only one language which is English. This limits its usability.
The software has limited customization.

Use of the software in our organisation has increased customer engagement and enhanced lead generation.
The product has helped in streamlining our sales and market workflows.
Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.

6sense, UserWay Accessibility Monitor, Accio Data

Madkudu is our sole artificial intelligence sales assistant and predictive sales analytics software. It has helped us in prioritising resources towards areas with highest impact. The product has also enabled us to identify quality leads that account to 80% our daily conversions. Madkudu has highly impacted our sales pipeline by increasing conversions with lesser efforts. The product is easy to deploy and implement.

Software accuracy in lead scoring and nurturing.
Easy integration of the software into our various lead models and multi data sources.
Availability of amazing customer success team.

The software is not effective when it comes to third party data aggregation.
Analytics and reporting systems are clunky. They fail from time to time.

Use of Madkudu has made it possible for us to save time and acquire quality leads. This has increased our daily conversion and sales.
Madkudu has made it easier for us to route, assign and schedule leads.
The software has brought about unmatched and real-time visibility into our marketing performance.

Advertsdata, Aryson Email Migration, Digital HRMS

This software came to change the way we used to get leads in the marketing department. Thanks to its scoring and segmentation system, it allows us to see which customers are really interested and to be able to close sales quickly.

It is an intuitively designed software that you don't need to be an expert in systems and codes to be able to use it and get the results you need.
Incorporating data from different channels is very easy and has very accurate metrics and statistics that yield accurate customer information.
It has very useful integrations such as SalesForce, Intercom and segment, to generate the precise and accurate data.

The whole process of installing the software and integrating with the other programs was quite difficult to do.
Some synchronizations with the platforms are not working properly and it does not give me accurate data.
When I synchronize simultaneously with the different integrations to get the data and have it analyzed, it slows down the system and becomes very cumbersome.

The way to create the work models is very simple, the system provides a series of steps and recommendations to execute the tasks and reach the clients according to the objective.
A tool that allows both sales and marketing teams to work perfectly, thanks to the accurate data it provides.
Its many integrations allow the data to be more accurate and precise and the search for potential customers to be more effective.

Thanks to this tool, marketing teams have been able to acquire better customers, as the system's sales predictions are almost accurate.
The sales team has been able to close much more business, since it works hand in hand with the marketing team, obtaining more than the expected results.
This software undoubtedly improved the way in which customers were captured and helped save a lot of time in manual segmentation processes.

MadKudu helped me join all the data in one place and use it to analyse, enrich and predict outcomes. It's a great tool even for complex scoring models that we always need to put in place on marketing ops teams. This tool also help us look good in front of the sales team since we deliver better leads!

Data Aggregation
Standardization
Workflows

UX
More integrations
Better logs for monitoring

Better prepared leads to sales
Increased pipe velocity

MadKudu

Overview

What is MadKudu?