Name: MadKudu
Rating: 9 (6 reviews)
Author: MadKudu

Help Desk

Web and Video Conferencing

Customer Support

Software Repositories

WebOps

Development

Academic Advising

Classroom Management

School Management

Education

Business Intelligence (BI)

Collaboration

Visual Collaboration

Workspace Planning

Enterprise

Accounting

Payment Orchestration

Finance and Accounting

Applicant Tracking

Contractor Management

Corporate Learning Management

Corporate Wellness

Employee Engagement

Employee Monitoring

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Converged Infrastructure

Data Center Outsourcing (Europe)

Data Masking

Fraud Detection

Integration Platform as a Service (iPaaS)

Master Data Management (MDM)

Network Performance Monitoring

Network Security

NoSQL Databases

Office Migration and Repair

Operating Systems

SOA Governance

Single Sign-On

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Computer-Assisted Translation

Content Management

Creative Collaboration

Cross-Channel Campaign Management

Email Marketing

Gamification

Grant Management Software

Local Listing Management

Marketing Automation

Social Media Customer Service

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Computing Security

File Integrity Monitoring

Security

3D Modeling

Assisted Living

Equipment Rental

Jail Management

Membership Management

Military and Defense

Municipal

Nonprofit CRM

Utilities

Vertical-Specific

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Users have made several recommendations based on their experiences with MadKudu. Firstly, users suggest engaging with MadKudu and exploring their solution. They recommend taking advantage of MadKudu's expertise and knowledge in lead scoring. Secondly, users advise utilizing the MadKudu representative as a resource for tool usage and model development. They find value in the support and guidance provided by the representative. Lastly, users emphasize the importance of considering additional use cases beyond the initial one when lead scoring is available through an API. They suggest expanding the scope of application to maximize the benefits of MadKudu's functionalities.

MadKudu has been instrumental in helping sales teams save time and prioritize their efforts. The software surfaces the best leads, allowing sellers to focus on high-quality meetings. Users appreciate how MadKudu easily integrates product and business data to create accurate customer fit models.

MadKudu provides valuable firmographic and demographic data, addressing users' need for additional insights. The software's machine learning capabilities have contributed to improving sales velocity and performance over time. Marketers also find value in MadKudu as it helps them solve lead scoring challenges and optimize marketing efforts.

By scoring prospects, users, and target accounts at scale, MadKudu helps prioritize leads for sales. It enables efficient lead routing and triggers custom marketing campaigns based on the lead score. Additionally, real-time lead scoring for fit and behavior, lead prioritization, and personalized follow-up help improve conversion rates.

The software's ability to evaluate lead quality speeds up follow-up processes and improves lead filtering. Sellers benefit from more targeted outreach, focusing on the best leads. MadKudu's data analysis enhances confidence in lead scores and allows sales teams to concentrate on the most promising opportunities.

With MadKudu, users gain insights into intelligently promoting and working leads, identifying revenue-generating sources, and refining their ideal customer profile. The software has a track record of increasing sales and obtaining higher quality leads. It abstracts data to save time while delivering better leads for sales.

Implementing MadKudu has resulted in significant improvements in pipeline management and conversions with less effort required. The software is widely adopted within organizations for all marketing activities, generating qualified pipeline and aligning sales and marketing teams.

MadKudu's contribution to lead prioritization, sales efficiency, and data-driven decision-making has been invaluable. Sales teams can allocate resources effectively by splitting based on data analysis. Users appreciate the ability to create custom experiences for target accounts while ensuring no leads are overlooked.

By narrowing focus and investing more time and resources in prospects that match the ideal customer profile, MadKudu optimizes the sales process. It eliminates the manual review of prospect quality between sales and marketing, resulting in improved response times and better alignment between teams.

MadKudu's analytical capabilities empower users to analyze, enrich, and predict outcomes. By delivering better leads to the sales team, MadKudu helps maximize conversion rates and drive revenue growth.

- Efficient lead prioritization: Several users have mentioned that MadKudu's scoring model and integration with behavior analytics have saved them a significant amount of time in lead prioritization. They appreciate the ability to focus on the top prospects and place the rest in a self-serve track, allowing their sales team to immediately prioritize leads based on their potential.
- Responsive and helpful support: Many reviewers have praised MadKudu's support team for being responsive and helpful. Users mention that they received great assistance during the implementation process and ongoing support whenever they had questions or encountered issues. The customer success representatives are commended for their expertise and willingness to help even with complex business logic and processes.
- API-first approach: A number of users appreciate that MadKudu is API-first, which allows for easy integration into their tech stack. They highlight the flexibility of MadKudu's technology, enabling them to create predictive models tailored to their unique context. Users also mention that MadKudu's API is user-friendly, making it easy to incorporate data from different channels and take advantage of accurate metrics and statistics provided by the platform.

MadKudu from the company of the same name in Mountain View is presented by the vendor as an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. The vendor states that MadKudu uses data, science and a playbook to do things like identify the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.

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Basic

Suite

Professional

Jungle Scout

MadKudu

Predictive sales analytics tools leverage predictive and machine learning capabilities to improve lead acquisition, lead scoring and customer retention. These tools combine internal and external data to predict which leads will buy, so the sales team can focus their attention on the best leads and improve win rates.

Predictive Sales Analytics

MadKudu for Google Sheets - Demo

Madkudu pitching at TechStars Boulder '15 Demo Night
more info: http://www.madkudu.com or https://angel.co/madkudu

Intro by Brad Bernthal

MadKudu - TechStars 2015 - Demo Day Pitch w/ Brad Bernthal intro

MadKudu Opportunity Scoring Demo

MadKudu - Salesforce Einstein Incubator - Demo Day

Likelihood to Recommend

MadKudu 2023-01-23 11:16:35

Division Sales and Marketing Manager

MadKudu 2022-03-17 23:19:50

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Not working properly

Different integrations

Slows down

Whole process

Quite difficult

Marketing campaigns

Sales engagement

Different channels

Product usage

Customer information

Usage data

3rd party

Sales marketing

Home

Predictive Sales Analytics Tools

MadKudu helped me join all the data in one place and use it to analyse, enrich and predict outcomes. It's a great tool even for complex scoring models that we always need to put in place on marketing ops teams. This tool also help us look good in front of the sales team since we deliver better leads!

Data Aggregation
Standardization
Workflows

UX
More integrations
Better logs for monitoring

Better prepared leads to sales
Increased pipe velocity

This software came to change the way we used to get leads in the marketing department. Thanks to its scoring and segmentation system, it allows us to see which customers are really interested and to be able to close sales quickly.

It is an intuitively designed software that you don't need to be an expert in systems and codes to be able to use it and get the results you need.
Incorporating data from different channels is very easy and has very accurate metrics and statistics that yield accurate customer information.
It has very useful integrations such as SalesForce, Intercom and segment, to generate the precise and accurate data.

The whole process of installing the software and integrating with the other programs was quite difficult to do.
Some synchronizations with the platforms are not working properly and it does not give me accurate data.
When I synchronize simultaneously with the different integrations to get the data and have it analyzed, it slows down the system and becomes very cumbersome.

The way to create the work models is very simple, the system provides a series of steps and recommendations to execute the tasks and reach the clients according to the objective.
A tool that allows both sales and marketing teams to work perfectly, thanks to the accurate data it provides.
Its many integrations allow the data to be more accurate and precise and the search for potential customers to be more effective.

Thanks to this tool, marketing teams have been able to acquire better customers, as the system's sales predictions are almost accurate.
The sales team has been able to close much more business, since it works hand in hand with the marketing team, obtaining more than the expected results.
This software undoubtedly improved the way in which customers were captured and helped save a lot of time in manual segmentation processes.

MadKudu

Overview

What is MadKudu?