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MadKudu

MadKudu

Overview

What is MadKudu?

MadKudu from the company of the same name in Mountain View is presented by the vendor as an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. The vendor states that MadKudu uses data,ā€¦

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Recent Reviews

TrustRadius Insights

MadKudu has been instrumental in helping sales teams save time and prioritize their efforts. The software surfaces the best leads, ā€¦
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Pricing

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What is MadKudu?

MadKudu from the company of the same name in Mountain View is presented by the vendor as an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. The vendor states that MadKudu uses data, science and a playbook to do things like identify theā€¦

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

MadKudu Opportunity Scoring Demo

YouTube

MadKudu - Salesforce Einstein Incubator - Demo Day

YouTube

MadKudu Opportunity Scoring Demo

YouTube

MadKudu - TechStars 2015 - Demo Day Pitch w/ Brad Bernthal intro

YouTube

MadKudu for Google Sheets - Demo

YouTube
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Product Details

What is MadKudu?

MadKudu Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

MadKudu has been instrumental in helping sales teams save time and prioritize their efforts. The software surfaces the best leads, allowing sellers to focus on high-quality meetings. Users appreciate how MadKudu easily integrates product and business data to create accurate customer fit models.

MadKudu provides valuable firmographic and demographic data, addressing users' need for additional insights. The software's machine learning capabilities have contributed to improving sales velocity and performance over time. Marketers also find value in MadKudu as it helps them solve lead scoring challenges and optimize marketing efforts.

By scoring prospects, users, and target accounts at scale, MadKudu helps prioritize leads for sales. It enables efficient lead routing and triggers custom marketing campaigns based on the lead score. Additionally, real-time lead scoring for fit and behavior, lead prioritization, and personalized follow-up help improve conversion rates.

The software's ability to evaluate lead quality speeds up follow-up processes and improves lead filtering. Sellers benefit from more targeted outreach, focusing on the best leads. MadKudu's data analysis enhances confidence in lead scores and allows sales teams to concentrate on the most promising opportunities.

With MadKudu, users gain insights into intelligently promoting and working leads, identifying revenue-generating sources, and refining their ideal customer profile. The software has a track record of increasing sales and obtaining higher quality leads. It abstracts data to save time while delivering better leads for sales.

Implementing MadKudu has resulted in significant improvements in pipeline management and conversions with less effort required. The software is widely adopted within organizations for all marketing activities, generating qualified pipeline and aligning sales and marketing teams.

MadKudu's contribution to lead prioritization, sales efficiency, and data-driven decision-making has been invaluable. Sales teams can allocate resources effectively by splitting based on data analysis. Users appreciate the ability to create custom experiences for target accounts while ensuring no leads are overlooked.

By narrowing focus and investing more time and resources in prospects that match the ideal customer profile, MadKudu optimizes the sales process. It eliminates the manual review of prospect quality between sales and marketing, resulting in improved response times and better alignment between teams.

MadKudu's analytical capabilities empower users to analyze, enrich, and predict outcomes. By delivering better leads to the sales team, MadKudu helps maximize conversion rates and drive revenue growth.

Users have made several recommendations based on their experiences with MadKudu. Firstly, users suggest engaging with MadKudu and exploring their solution. They recommend taking advantage of MadKudu's expertise and knowledge in lead scoring. Secondly, users advise utilizing the MadKudu representative as a resource for tool usage and model development. They find value in the support and guidance provided by the representative. Lastly, users emphasize the importance of considering additional use cases beyond the initial one when lead scoring is available through an API. They suggest expanding the scope of application to maximize the benefits of MadKudu's functionalities.

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
MadKudu helped me join all the data in one place and use it to analyse, enrich and predict outcomes. It's a great tool even for complex scoring models that we always need to put in place on marketing ops teams. This tool also help us look good in front of the sales team since we deliver better leads!
  • Data Aggregation
  • Standardization
  • Workflows
  • UX
  • More integrations
  • Better logs for monitoring
Our lead scoring model it's a great example, we had our scoring all set up on the automation tool and it was very complicated because it didn't got information from all the touchpoints and tools, so we would be only some touchpoints. With MadKudu we join everything together and score with the full picture!
  • Workflows
  • Data Enrichment
  • Analytics
  • Better prepared leads to sales
  • Increased pipe velocity
America CastaƱeda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This software came to change the way we used to get leads in the marketing department. Thanks to its scoring and segmentation system, it allows us to see which customers are really interested and to be able to close sales quickly.
  • It is an intuitively designed software that you don't need to be an expert in systems and codes to be able to use it and get the results you need.
  • Incorporating data from different channels is very easy and has very accurate metrics and statistics that yield accurate customer information.
  • It has very useful integrations such as SalesForce, Intercom and segment, to generate the precise and accurate data.
  • The whole process of installing the software and integrating with the other programs was quite difficult to do.
  • Some synchronizations with the platforms are not working properly and it does not give me accurate data.
  • When I synchronize simultaneously with the different integrations to get the data and have it analyzed, it slows down the system and becomes very cumbersome.
It has helped us a lot to get better customers, customers who are really interested in our products, thanks to the synchronization with different applications and obtaining data from different media. It is a software that I recommend to all companies that want to expand their customer base.
  • The way to create the work models is very simple, the system provides a series of steps and recommendations to execute the tasks and reach the clients according to the objective.
  • A tool that allows both sales and marketing teams to work perfectly, thanks to the accurate data it provides.
  • Its many integrations allow the data to be more accurate and precise and the search for potential customers to be more effective.
  • Thanks to this tool, marketing teams have been able to acquire better customers, as the system's sales predictions are almost accurate.
  • The sales team has been able to close much more business, since it works hand in hand with the marketing team, obtaining more than the expected results.
  • This software undoubtedly improved the way in which customers were captured and helped save a lot of time in manual segmentation processes.
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