TrustRadius Insights
Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by …
Starting at $10 per month
View PricingOverview
What is Mad Mimi?
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
Recent Reviews
Popular Features
- Standard reports (8)10.0100%
- List management (9)10.0100%
- WYSIWYG email editor (8)9.999%
- Email deliverability reporting (9)9.090%
Pricing
Basic
$10.00
Cloud
per month
Pro
$42.00
Cloud
per month
Silver
$199.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Mad Mimi?
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings. Despite its design being suitable for small business, Mad Mimi can also be scaled to support larger organizations.
Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.
Basic Plan (for individuals)
Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.
Basic Plan (for individuals)
- Ranges from $10/mo to $27/mo
- Up to 5,000 Contacts
- "Normal" speed
- Unlimited Emails
- Unlimited Storage
- Ranges from $42/mo to $139/mo
- Up to 35,000 contacts
- 2x speed
- Unlimited emails
- Unlimited storage
- Ranges from $199/mo to $749/mo
- Up to 250,000 contacts
- 3x peed
- 2,500,000 emails
- Unlimited storage
- Ranges from $1,049/mo to $1,499/mo
- Up to 500,000 contacts
- 4x speed
- 5,000,000 emails
- Unlimited storage
Mad Mimi Video
Email Newsletters are a great way to keep in touch with subscribers, fans, and customers. Email is still a booming industry, and its reach far outweighs social media. It doesn't have to be complicated to harness the power of this awesome tool! Mad Mimi helps you create, send, ...
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Mad Mimi Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
Mad Mimi starts at $10.
AWeber are common alternatives for Mad Mimi.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 10.
The most common users of Mad Mimi are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by various departments within companies, enabling them to send and track newsletters and marketing emails efficiently. By utilizing Mad Mimi, businesses have witnessed increased customer conversion rates through their marketing emails, reducing overhead on traditional marketing channels.
For solopreneurs and small businesses, Mad Mimi provides an effective solution for promoting their marketing workshops and blog posts through newsletters. The platform's embeddable form automates the collection of email addresses on websites, allowing users to choose which emails they want to receive. This feature has proven to be invaluable for reaching a larger audience and maintaining effective communication with subscribers.
Marketing managers, virtual assistants, and social media companies also rely on Mad Mimi to streamline their email campaigns and manage their target audience. With its user-friendly interface, it serves as a convenient tool for creating engaging content, uploading weekly newsletters, and enhancing the deliverability of the campaigns. Additionally, Mad Mimi assists in educating clients on email marketing best practices and optimizing their strategies towards specific business goals.
Mad Mimi's functionality extends beyond the realm of business. In schools, it facilitates seamless communication with parents by sending informative newsletters that include pictures, highlights, links, and flyers. Non-profit organizations utilize Mad Mimi to keep supporters up to date on activities through regular monthly or quarterly emails. Moreover, membership-based organizations find value in utilizing this platform as it enables them to send newsletters effectively to their members.
Overall, Mad Mimi is regarded as a powerful email marketing tool that improves communication efficiency across numerous industries. Its superior editor function allows users to create captivating blog posts without the hassle of separate revisions. This product has successfully demonstrated its effectiveness in gathering new readership for websites and nurturing existing readers through targeted promotional campaigns.
User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.
Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.
Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.
Negative sentiment in user reviews for Mad Mimi can be summarized as follows: Limited customization options: Some users have expressed dissatisfaction with the limited customization options available in Mad Mimi's email interface, finding it lacking fluidity and suggesting that improvements should be made to make it more user-friendly. Lack of advanced features: Several reviewers have mentioned that Mad Mimi lacks certain advanced features found in other email service providers. These include the ability to set up drip campaigns with integration to e-commerce platforms, resending emails to unopened recipients, and more sophisticated list segmenting options. Limited templates and design capabilities: Users have commented on the limited selection of templates provided by Mad Mimi, desiring more variety and customization options. Additionally, some reviewers with advanced skills in graphic design and coding have found Mad Mimi's design tools restrictive for their visual ambitions. Overall, while there are positive aspects of Mad Mimi mentioned by users, such as its functionality and ease of use, these common cons highlight areas where improvements could enhance the user experience and meet the expectations of a wider range of customers.
Users have made several recommendations for Mad Mimi based on their experiences. The most common recommendations can be summarized as follows:
Mad Mimi is recommended for beginners, as it is considered easy to use and offers a simple way to create an email campaign. Users also suggest that it is suitable for small or private companies with simple email communication needs, as it is perceived as an affordable solution that does not require much IT staff involvement. Additionally, users recommend utilizing the support and pre-made templates provided by Mad Mimi, as they find the support to be fast and helpful in navigating the platform and creating email campaigns.
Overall, users appreciate the affordability and ease of use provided by Mad Mimi, making it a recommended option for beginners and small companies with basic email marketing needs.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
July 27, 2022
Love Mad Mimi!
We use Mad Mimi to send out our weekly newsletter to parents in the school.
It allows us to include pictures and highlights as well as links and flyers! We can also see who is reading and opening our newsletters.
- Newsletter templates
- Tracking reading and engagement
- Graphics and ease of use
- Allow more than one person to edit at a time, like google docs
- More templates
- Allow to link a video and show the video in the newsletter
- Helps us update parents
- Keeps our contacts organized
- Shows us who is engaged
51.11111111111111%
5.1
100%
10.0
28.75%
2.9
Definitely easier to communicate and track sent emails than with RenWeb.
2
Administrators
We use customer support if needed
- sending out weekly newsletters
- sending out important communications
- tracking reader engagement
- We were able to check who was clicking on links to help us understand interest!
- tracking engagement to see who should be targeted for more specific communication
February 25, 2015
We Are Mad for Mad Mimi
Score 10 out of 10
Vetted Review
Verified User
In late 2012, I started using MadMimi due to the majority of my newly contracted clients having very little knowledge of how to start and operate an e-mail marketing campaign.My firm specializes in working with entrepreneurs; sole-proprietors, and small business owners. Many of who have never really “marketed” their businesses beyond the very limited traditional methods i.e. passing out business cards and listing in the local newspaper.
Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
- Easy to set-up: One thing I noticed quickly is that if you want to start your campaign that same day, you can with MadMimi’s very easy follow step-by-step process that goes based on your pace and extent of your knowledge.
- Lots of design options that are easy to use. MadMimi has 30+ color themes and more than 3 dozen social media buttons. Other tools include web-forms, drip campaigns, Salesforce, Batchbook, Highrise and Google Analytics for the more advance user.
- Full tracking and monitoring is quickly accessed. You can make sure your marketing targeted and effective through its interactive charts, summary reports, and effectiveness of any promotions.
- Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
- By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
- We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
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