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Mad Mimi

Mad Mimi

Overview

What is Mad Mimi?

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

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Recent Reviews

TrustRadius Insights

Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by …
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Mad Mimi Rocks!

10 out of 10
April 25, 2018
Incentivized
I use Mad Mimi for my weekly newsletters, and repeat emails to individual clients. I am a sole proprietor. I utilize a virtual assistance …
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Mad for Mad Mimi!

10 out of 10
May 01, 2014
Mad Mimi was used for email marketing to gather new readers to my previous employers website and maintain current readers by announcing …
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Mad Mimi Review

7 out of 10
April 26, 2014
We use it for promotional emails to our clients. I personally use this for marketing and it's not used throughout the organization. Mad …
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Read all reviews

Popular Features

View all 15 features
  • Standard reports (8)
    10.0
    100%
  • List management (9)
    10.0
    100%
  • WYSIWYG email editor (8)
    9.9
    99%
  • Email deliverability reporting (9)
    9.0
    90%
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Pricing

View all pricing

Basic

$10.00

Cloud
per month

Pro

$42.00

Cloud
per month

Silver

$199.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.2
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.7
Avg 8.5
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Product Details

What is Mad Mimi?

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings. Despite its design being suitable for small business, Mad Mimi can also be scaled to support larger organizations.

Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.

Basic Plan (for individuals)
  • Ranges from $10/mo to $27/mo
  • Up to 5,000 Contacts
  • "Normal" speed
  • Unlimited Emails
  • Unlimited Storage
Pro Plan (intermediate)
  • Ranges from $42/mo to $139/mo
  • Up to 35,000 contacts
  • 2x speed
  • Unlimited emails
  • Unlimited storage
Silver Plan (business)
  • Ranges from $199/mo to $749/mo
  • Up to 250,000 contacts
  • 3x peed
  • 2,500,000 emails
  • Unlimited storage
Gold (enterprise)
  • Ranges from $1,049/mo to $1,499/mo
  • Up to 500,000 contacts
  • 4x speed
  • 5,000,000 emails
  • Unlimited storage

Mad Mimi Video

Email Newsletters are a great way to keep in touch with subscribers, fans, and customers. Email is still a booming industry, and its reach far outweighs social media. It doesn't have to be complicated to harness the power of this awesome tool! Mad Mimi helps you create, send, ...
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Mad Mimi Competitors

Mad Mimi Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

Mad Mimi starts at $10.

AWeber are common alternatives for Mad Mimi.

Reviewers rate List management and Dashboards and Standard reports highest, with a score of 10.

The most common users of Mad Mimi are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(18)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by various departments within companies, enabling them to send and track newsletters and marketing emails efficiently. By utilizing Mad Mimi, businesses have witnessed increased customer conversion rates through their marketing emails, reducing overhead on traditional marketing channels.

For solopreneurs and small businesses, Mad Mimi provides an effective solution for promoting their marketing workshops and blog posts through newsletters. The platform's embeddable form automates the collection of email addresses on websites, allowing users to choose which emails they want to receive. This feature has proven to be invaluable for reaching a larger audience and maintaining effective communication with subscribers.

Marketing managers, virtual assistants, and social media companies also rely on Mad Mimi to streamline their email campaigns and manage their target audience. With its user-friendly interface, it serves as a convenient tool for creating engaging content, uploading weekly newsletters, and enhancing the deliverability of the campaigns. Additionally, Mad Mimi assists in educating clients on email marketing best practices and optimizing their strategies towards specific business goals.

Mad Mimi's functionality extends beyond the realm of business. In schools, it facilitates seamless communication with parents by sending informative newsletters that include pictures, highlights, links, and flyers. Non-profit organizations utilize Mad Mimi to keep supporters up to date on activities through regular monthly or quarterly emails. Moreover, membership-based organizations find value in utilizing this platform as it enables them to send newsletters effectively to their members.

Overall, Mad Mimi is regarded as a powerful email marketing tool that improves communication efficiency across numerous industries. Its superior editor function allows users to create captivating blog posts without the hassle of separate revisions. This product has successfully demonstrated its effectiveness in gathering new readership for websites and nurturing existing readers through targeted promotional campaigns.

User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.

Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.

Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.

Negative sentiment in user reviews for Mad Mimi can be summarized as follows: Limited customization options: Some users have expressed dissatisfaction with the limited customization options available in Mad Mimi's email interface, finding it lacking fluidity and suggesting that improvements should be made to make it more user-friendly. Lack of advanced features: Several reviewers have mentioned that Mad Mimi lacks certain advanced features found in other email service providers. These include the ability to set up drip campaigns with integration to e-commerce platforms, resending emails to unopened recipients, and more sophisticated list segmenting options. Limited templates and design capabilities: Users have commented on the limited selection of templates provided by Mad Mimi, desiring more variety and customization options. Additionally, some reviewers with advanced skills in graphic design and coding have found Mad Mimi's design tools restrictive for their visual ambitions. Overall, while there are positive aspects of Mad Mimi mentioned by users, such as its functionality and ease of use, these common cons highlight areas where improvements could enhance the user experience and meet the expectations of a wider range of customers.

Users have made several recommendations for Mad Mimi based on their experiences. The most common recommendations can be summarized as follows:

Mad Mimi is recommended for beginners, as it is considered easy to use and offers a simple way to create an email campaign. Users also suggest that it is suitable for small or private companies with simple email communication needs, as it is perceived as an affordable solution that does not require much IT staff involvement. Additionally, users recommend utilizing the support and pre-made templates provided by Mad Mimi, as they find the support to be fast and helpful in navigating the platform and creating email campaigns.

Overall, users appreciate the affordability and ease of use provided by Mad Mimi, making it a recommended option for beginners and small companies with basic email marketing needs.

Attribute Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
deba omoluru | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Microsoft Office 365, MySQL, Malwarebytes, Microsoft Yammer, FoxitPhantom PDF, Google Analytics, Google Drive, Google Hangouts, Dropbox Business, PayPal Payments, TeamViewer, SysTools Lotus Notes to Office 365 Migration Tool, WordPress, Microsoft Access, IBM SPSS, Avast Business Antivirus, Mailchimp, Canvas
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