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Magento is an open-source ecommerce content management solution originally developed by Varien Inc and presently owned by eBay. The Open Source product (formerly known as Community Edition) is for developers and tech-savvy merchants that is available as a free download, and is supported with free upgrades from the Magento Community.https://dudodiprj2sv7.cloudfront.net/product-logos/Uw/AB/1F0U2C8PXHKN.PNGMagento - the developer's choice in e-commerce platformsWe are a software company that builds e-commerce sites for companies. We mostly use Magento because it is very flexible and powerful and we are able to integrate it with any other 3rd party system as needed. Our sites are built for both B2B and B2C (direct sales) companies.,Magento is fully extendable so that you can accomplish any special needs for a client without having to build a custom site. Magento is powerful and fast on the proper web server. It can handle a huge number of products and customers successfully. Magento has a very flexible catalog structure so that you can sell most any type of product or product combination. Magento is easy to integrate with other systems. Magento is great for non-technical people to be able to update content, as it's also a full CMS system.,Magento is well known for its bugs in early releases of each version. Luckily, there is a great community always providing temporary fixes and patches. Magento should allow you to add user-defined fields for customers. It allows you do do this for products, but for customers, you must be able to program in order to create user-defined fields. Magento should have built-in support for dimensional shipping methods. I think in general the shipping integrations are weak. Most people need to purchase add-ons to get really accurate shipping rates.,9,Magento will definitely give you a good ROI if you are prepared to invest in a good site. Even B2B companies are more and more expected to provide online resources for their customers. Magento, being easily customized to work with any 3rd party system, allows you to provide these resources to help you keep and grow your customer base. A well-designed site will also increase your search rankings and draw more traffic to your site. Being easily incorporated with Google Analytics and Tag Manager, you can tweak your site to increase traffic and sales.,BigCommerce and WooCommerce,Trello, Slack, Google Drive, Evernote,Not available,BothScalable but expensive to customizeWe used Magento as an eCommerce solution for our company. We sell lots of different products, so scalability was an issue and we were recommended to use Magento. We didn't use it as fulfillment, only for processing orders and everything else was done outside of it. We published products from an API outside the store too.,Magento scales very well. That means if you keep adding more products, there's no significant performance decline. This sounds like a very technical and unuseful thing but actually it's very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it. Exporting information works reasonably well. It is relatively fast and has decent built-in capabilities. Attributes are well built considering other eCommerce options. It's very flexible and you can modify many things, including brands, easily. Multistore (differente languages/places) seems to work fine but we didn't use it. I'm just referring to what I've read,The community around Magento is very poor compared to other software. We migrated to WooCommerce and definitely there's more support there. More plugins, extensions, developers, etc., and at a reasonable price. This is one of the key points why we migrated. Magento is very expensive and slow to develop here. For WooCommerce there are plugins for everything, from popular analytics software to loyalty. This is a HUGE point to consider. Debugging is painful. Some times you get an error that shut downs your entire store, and why did it happen? No clue. There's no documentation, there are 20,000+ files and at least for us, the framework on which it is built is not that user-friendly. This is expensive and there are not that many options compared to other software. Changing the design or making changes is also very hard, because of the framework, the many files, and how complex Magento is.,8,It definitely let us start with a decent store and scale from 0 to 15,000 products without many performance issues. But that comes with a cost: we were unable to change the design of the checkout, SEO was poor, and adding banners or more store-related things was very time consuming. Debugging is hard and you will break your head with some errors that break your store, and you don't know how to solve them. This was one of the reasons why we left it.,WooCommerce, PrestaShop and Shopify,PrestaShop, Dropbox, Adobe Illustrator CC, Adobe Photoshop, Microsoft Office 2016,$100,000 to $500,000,B2COur site would not exist without Magento Open SourceWe currently use Magento Open Source to manage our ecommerce website. We have been using it for years and have had great success. Our website development team uses Magento Open Source. This includes our e-ops team, UX team and back-end developers. It allows us to manage all the products, shipping rates, taxes, multiple stores across multiple countries, SEO, categories, redirects, etc. It really takes care of most needs we have for our site.,Magento Open Source allows us to manage thousands of products in an easy to view and edit manner. We can make bulk changes to hundreds of products when necessary in just a few minutes. Magento Open Source is incredibly flexible from a developers perspective. We have been able to develop many custom solutions that Magento Open Source didn't offer out of the box without any difficulty. Magento Open Source allows us to pull reports very quickly. The product grid screen (Manage Products) allows you to customize the data columns you see which allows you to pull a report of just the data you want. We use this multiple times per day to see data on our catalog. Magento Open Source makes it very easy to set URL redirects when we change product pages or category structure. This is incredibly useful in our daily use of Magento.,Like I mentioned previously, Magento Open Source allows us to develop custom solutions for areas where it did not offer a feature out of the box. While the ease of development is good, had these features been available out of the box, it would have been even better. We occasionally find that some third party vendors do not work well with Magento Open Source. We have had to come up with work-arounds or abandon certain vendors all together because of our use of Magento Open Source. This isn't really a drawback of Magento Open Source itself, but finding developers that are familiar with Magento can be difficult. When you are first getting familiar with Magento Open Source, navigating the menus can be very intimidating. There are seemingly hundreds of pages and tabs in Magento and until you are familiar with it, you can very easily get lost.,8,I think it is safe to say that without Magento Open Source we would not have a business so Magento has had an incredibly positive impact on our business. We essentially manage our entire website with Magento Open Source. A "negative" impact is that some features were not available out of the box and we had to go to outside vendors or spend time developing custom solutions on our own. This obviously cost us money in the short term. While Magento Open Source is complicated to learn, once you do pretty much anyone in our department is able to jump in and perform any task that they need done. The learning curve is a little steep, but it is very accessible once you know how to use it.,Bazaarvoice Conversations, Adobe Analytics, Reflektion,More than $100 million,B2CThe best platform for large-scale e-commerce but maybe not the best for hobbyist or startups.We are a digital marketing company specializing in web design and SEO. Our company has been building Magento websites for years for our clients. For both large and small scale clients, Magento has been implemented to serve as an e-commerce platform has overall has been very successful. Since we primarily deal with small to medium-sized businesses who have no in-office IT department, we often find ourselves supporting the websites as well. Magento has allowed us to build sophisticated and feature-rich stores for clients who are looking to sell their product online. It is easy to set up, easy to maintain and reasonably easy to navigate.,Magento makes it easy to build out sophisticated pricing options as our clients usually have a complicated pricing structure. For the most part, setting up Magento is easy and straightforward. It's a lot easier than the old days of custom coding. The newly designed UI is so much easier to use. With the old design, we found it difficult to navigate and so did our clients. The newly designed UI is a huge improvement.,I am not a big fan of the extensions directory and all of the paid upgrades. There are some basic features that I feel should be included but you have to pay for. By comparison, WooCommerce is better in that regard.,8,When it comes to e-commerce implementation, Magento is the more expensive. The cost for the developers is higher along with the cost of themes and the required extensions to make the platform do all the things that you need it to. While it does not have any direct bearing on the platform itself we have found the theme installation is always a headache. In all the years that we've been dealing with Magento, we have never done a theme install in under three hours. Magento does offer an extreme amount of customization far beyond any of its competitors. If there are special task or systems that need to be implemented for the client the Magento is definitely the way to go. Creating subscriptions or recurring orders is much simpler than WooCommerce. We have also found that shipping and payment integrations are also much more flexible and customizable using Magento.,WooCommerce, Shopify and OpenCart,WooCommerce, OpenCart, Shopify,$20,000 to $100,000,BothPowerful ecommerce solutionWe use Magento Community Edition as our solution for e-commerce retailing.,Compared to other solutions, Magento has far more control over exact nuances of e-commerce such as discounting, customer segmentation, and multi-site control. Magento as a whole is reliable and can be made very fast thanks to built-in fullpage caching on Magento 2. Magento is scalable and can handle huge traffic, or it can be built for a small site.,Small bugs and issues affecting performance could be handled more quickly, but the rate of bug fixes and improvements is much better now than it used to be! The built-in image lightbox uses an extension that is no longer supported. This could be improved. Extensions from "certified developers" are often buggy or extremely unreliable. A better certification process for third-party extensions could save a lot of time and stress for users.,8,We have been able to succeed in e-commerce with Magento. We have been able to implement many custom features requested by customers through the flexibility of Magento.,,QuickBooks Enterprise Solutions, Webgility,$1 to $10 million,Both
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Magento Open Source
68 Ratings
Score 7.6 out of 101
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Magento Open Source Reviews

Magento Open Source
68 Ratings
Score 7.6 out of 101
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Lynn Thames profile photo
September 25, 2018

Magento Open Source Review: "Magento - the developer's choice in e-commerce platforms"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are a software company that builds e-commerce sites for companies. We mostly use Magento because it is very flexible and powerful and we are able to integrate it with any other 3rd party system as needed. Our sites are built for both B2B and B2C (direct sales) companies.
  • Magento is fully extendable so that you can accomplish any special needs for a client without having to build a custom site.
  • Magento is powerful and fast on the proper web server. It can handle a huge number of products and customers successfully.
  • Magento has a very flexible catalog structure so that you can sell most any type of product or product combination.
  • Magento is easy to integrate with other systems.
  • Magento is great for non-technical people to be able to update content, as it's also a full CMS system.
  • Magento is well known for its bugs in early releases of each version. Luckily, there is a great community always providing temporary fixes and patches.
  • Magento should allow you to add user-defined fields for customers. It allows you do do this for products, but for customers, you must be able to program in order to create user-defined fields.
  • Magento should have built-in support for dimensional shipping methods. I think in general the shipping integrations are weak. Most people need to purchase add-ons to get really accurate shipping rates.
It is well suited to a company that is willing to invest in proper development, web server capacity, and ongoing maintenance. It's not a good solution for a DIY'er unless they are very technical. But if you need any type of custom integration and are willing to invest in your solution, it will definitely give you a good ROI.
Read Lynn Thames's full review
Santiago Valdés profile photo
August 27, 2018

Magento Open Source Review: "Scalable but expensive to customize"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Magento as an eCommerce solution for our company. We sell lots of different products, so scalability was an issue and we were recommended to use Magento. We didn't use it as fulfillment, only for processing orders and everything else was done outside of it. We published products from an API outside the store too.
  • Magento scales very well. That means if you keep adding more products, there's no significant performance decline. This sounds like a very technical and unuseful thing but actually it's very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.
  • Exporting information works reasonably well. It is relatively fast and has decent built-in capabilities.
  • Attributes are well built considering other eCommerce options. It's very flexible and you can modify many things, including brands, easily.
  • Multistore (differente languages/places) seems to work fine but we didn't use it. I'm just referring to what I've read
  • The community around Magento is very poor compared to other software. We migrated to WooCommerce and definitely there's more support there. More plugins, extensions, developers, etc., and at a reasonable price. This is one of the key points why we migrated. Magento is very expensive and slow to develop here. For WooCommerce there are plugins for everything, from popular analytics software to loyalty. This is a HUGE point to consider.
  • Debugging is painful. Some times you get an error that shut downs your entire store, and why did it happen? No clue. There's no documentation, there are 20,000+ files and at least for us, the framework on which it is built is not that user-friendly. This is expensive and there are not that many options compared to other software.
  • Changing the design or making changes is also very hard, because of the framework, the many files, and how complex Magento is.
Magento is good for stores that have high volumes of traffic and lots of products (20,000+). Also stores that are in many countries or need to have different stores but with the same stock.

Beware that the road will be painful: expensive developers (and not that many), little support or documentation, and hard to change the design to suit what you want to do. If you want to start a small store without many problems and don't have much budget, just go with WooCommerce. It's easy, fast and works pretty well for basic stuff (we had to invest some in scaling it, but now it works great.)
Read Santiago Valdés's full review
No photo available
August 17, 2018

Review: "Our site would not exist without Magento Open Source"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We currently use Magento Open Source to manage our ecommerce website. We have been using it for years and have had great success. Our website development team uses Magento Open Source. This includes our e-ops team, UX team and back-end developers. It allows us to manage all the products, shipping rates, taxes, multiple stores across multiple countries, SEO, categories, redirects, etc. It really takes care of most needs we have for our site.
  • Magento Open Source allows us to manage thousands of products in an easy to view and edit manner. We can make bulk changes to hundreds of products when necessary in just a few minutes.
  • Magento Open Source is incredibly flexible from a developers perspective. We have been able to develop many custom solutions that Magento Open Source didn't offer out of the box without any difficulty.
  • Magento Open Source allows us to pull reports very quickly. The product grid screen (Manage Products) allows you to customize the data columns you see which allows you to pull a report of just the data you want. We use this multiple times per day to see data on our catalog.
  • Magento Open Source makes it very easy to set URL redirects when we change product pages or category structure. This is incredibly useful in our daily use of Magento.
  • Like I mentioned previously, Magento Open Source allows us to develop custom solutions for areas where it did not offer a feature out of the box. While the ease of development is good, had these features been available out of the box, it would have been even better.
  • We occasionally find that some third party vendors do not work well with Magento Open Source. We have had to come up with work-arounds or abandon certain vendors all together because of our use of Magento Open Source.
  • This isn't really a drawback of Magento Open Source itself, but finding developers that are familiar with Magento can be difficult.
  • When you are first getting familiar with Magento Open Source, navigating the menus can be very intimidating. There are seemingly hundreds of pages and tabs in Magento and until you are familiar with it, you can very easily get lost.
Magneto is very well suited for larger e-commerce businesses. Our catalog of thousands of products across multiple stores and storeviews is very easy to manage with Magento Open Source. I can imagine that for a smaller start up company, Magento Open Source would be overkill. If you are looking for a platform with a lot of built in extensions and customizations, Magento Open Source is probably not best for you. Expect to do some custom development if you are going to go with Magento Open Source.
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Max J. Jennings profile photo
April 30, 2018

Magento Open Source Review: "The best platform for large-scale e-commerce but maybe not the best for hobbyist or startups."

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are a digital marketing company specializing in web design and SEO. Our company has been building Magento websites for years for our clients. For both large and small scale clients, Magento has been implemented to serve as an e-commerce platform has overall has been very successful. Since we primarily deal with small to medium-sized businesses who have no in-office IT department, we often find ourselves supporting the websites as well.

Magento has allowed us to build sophisticated and feature-rich stores for clients who are looking to sell their product online. It is easy to set up, easy to maintain and reasonably easy to navigate.
  • Magento makes it easy to build out sophisticated pricing options as our clients usually have a complicated pricing structure.
  • For the most part, setting up Magento is easy and straightforward. It's a lot easier than the old days of custom coding.
  • The newly designed UI is so much easier to use. With the old design, we found it difficult to navigate and so did our clients. The newly designed UI is a huge improvement.
  • I am not a big fan of the extensions directory and all of the paid upgrades. There are some basic features that I feel should be included but you have to pay for. By comparison, WooCommerce is better in that regard.
My organization has been using Magento for many years now, and it is by far one of the best e-commerce platforms that we have used. That's not to say that it doesn't have its drawbacks, but it is the best use for any large-scale or enterprise e-commerce solutions. For the most part, I would say that we recommend Magento to our clients when they are looking to build a website that anticipates more than 3000 orders a month. Anything less than that we are going to recommend a platform like WooCommerce or Shopify.

Right off the bat one of the immediate drawbacks is that the extension library seems limited when compared to other platforms like WooCommerce. On top of that most, the extensions that you do one include some form of charge. Whereas other platforms seem to offer free solutions Magento always seems to come with some level of payment.
Read Max J. Jennings's full review
No photo available
March 28, 2018

Magento Open Source Review: "Powerful ecommerce solution"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Magento Community Edition as our solution for e-commerce retailing.
  • Compared to other solutions, Magento has far more control over exact nuances of e-commerce such as discounting, customer segmentation, and multi-site control.
  • Magento as a whole is reliable and can be made very fast thanks to built-in fullpage caching on Magento 2.
  • Magento is scalable and can handle huge traffic, or it can be built for a small site.
  • Small bugs and issues affecting performance could be handled more quickly, but the rate of bug fixes and improvements is much better now than it used to be!
  • The built-in image lightbox uses an extension that is no longer supported. This could be improved.
  • Extensions from "certified developers" are often buggy or extremely unreliable. A better certification process for third-party extensions could save a lot of time and stress for users.
Magento is well-suited for any full-fledged retail store. I would recommend a simpler solution for anyone seeking an e-commerce presence for just a few products (Shopify, etc).
Read this authenticated review
Matt Railey profile photo
September 19, 2017

Magento Open Source Review: "Magento is a robust but complex e-commerce solution"

Score 6 out of 10
Vetted Review
Verified User
Review Source
We have implemented Magento CE as the e-commerce management solution for clients.
  • Comes with APIs built-in
  • Lots of extensibility and customizability
  • Can handle a very large product catalog
  • Magento is complicated to use and has a high learning curve from a management user point of view.
  • We found it difficult to upgrade when newer releases came out.
  • The front-end templating system seems needlessly obtuse and is difficult to develop. Smaller front-end elements are individual files and layouts are controlled through XML files.
It is definitely not a product for a small team looking for minimal hands-on development time. However, if you do have time/budget for a team of developers to develop and maintain a Magento storefront, then it gives you a lot of flexibility and customizability in terms of customer user experience.
Read Matt Railey's full review
Joe Dingley profile photo
July 18, 2017

Magento Open Source: "Magento Community Edition Review"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Magento as our eCommerce platform across our 4 sites. It is mostly used by the eCommerce team directly, however, we have trained brick and mortar employees to use simple functions custom made specifically for them to help with order fulfillment.
  • Easy WYSIWYG editor
  • Compatible with hundreds of platforms
  • Pre-built extensions
  • Security patching causes long term development downtime
  • Not the quickest platform
Great for eCommerce retailers, allows room for massive growth without need to switch platforms. Not appropriate for tiny catalogue, a lot to learn if managing only few products. Simpler solutions would be advisable.
Read Joe Dingley's full review
Nick Jastrebski profile photo
April 13, 2017

Magento Open Source Review: "Magento Community Edition - a Great Place to Start and Grow Online Sales"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Magento is the primary CMS used for e-commerce across the market for good reason. It's open source and built specifically for e-commerce, and the best part of this CMS is it's FREE! It's not as popular a CMS as WordPress, but WordPress isn't built specifically for e-commerce and is well know for it's security issues. It's a great place to start, and can scale with your business as you grow. The benefits of being able to start out for free and grow your online business are difficult to beat.
  • As stated before, it's open source and it's free.
  • Magento CE is scalable as you continue to grow your online business.
  • It is high performance, and highly scalable.
  • A key benefit to being open source is that there's a large community and plenty of developer support.
  • If you have a large number of products, performance will degrade continually. 10-20 products is no problem but 20,000 or more and there's a noticeable slowdown.
  • Your site will not load quickly with community edition.
  • It's difficult to roll back changes if you make a modification by mistake. Backup/restore options are not great with CE.
If you're looking to get your e-commerce site off the ground Magento CE is a great place to start. It's highly flexible and supports all different kinds of devices for end users. It's multi-tenant so with one backend, several different sites can be setup within it. Lastly, it's very easy to integrate Magento with 3rd party tools.
Read Nick Jastrebski's full review
Chris Coppenbarger profile photo
March 30, 2017

Magento Open Source Review: "Magento CE provides the out of the box functionality for your online retail presence"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We implement and provide support for Magento Community Edition for most of our clients. Most of our clients are needing a platform that offers products to buy and Magento meets those needs very well. It has a base setup from which you can build off of with modules and custom theming to provide the experience the clients need to present to their customers.
  • Out of the box product display allows for you to quickly get your products shown to the consumers
  • Customizable product options allow for a wide variety of selection of products
  • Customizable payment and shipping options allow for many different use-case scenarios for the consumer.
  • It is still using a lot of xml for it's configuration which can make things complicated.
  • Updating has gotten better, but very specific requirements make it difficult at times.
  • Very specific requirements for installing also make it difficult.
Magento Community Edition is very well suited for B2C/B2B sales of consumer and business products. It allows for the out of the box configuration of a wide variety of products. It is not well-suited for a simple website or a simple content management system. It is a content management system, but mostly for products to sell.
Read Chris Coppenbarger's full review
Brian Keary profile photo
March 29, 2017

Magento Open Source Review: "Magento CE is a cost effective solution for your E-Commerce website."

Score 8 out of 10
Vetted Review
Verified User
Review Source
As a web developer, I use Magento CE for some of my clients. We build them a website using the CMS system. It is a very efficient system as it helps our clients quickly and cheaply get their product/service out there.
  • It is a great solution for mid to large sized E-Commerce companies who want to quickly get their product to market
  • It's cost effective as there are a number of extensions available extending the capabilities of the system.
  • The websites created using Magento CE are responsive and ready to set up. Just upload a few products and modify some colors and you're good to go.
  • One feature of Magento CE that I feel needs improvement is with the structure of the system. Many of the important SEO factors like minifying the CSS files don't work without causing some issues on the site. It does take someone skilled to get a site working properly. It's not built for the novice in mind.
Magento is very efficient CMS system, that is cost effective and viable for almost any type of E-Commerce business.
Read Brian Keary's full review
Bret Williams profile photo
September 25, 2014

Magento Open Source Review: "Magento CE Solves SMB E-commerce Needs"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Magento CE for our www.MageRevolution.com website. We also have done many installations for clients. Magento CE allows us to build robust, flexible, enterprise level e-commerce solutions are a much more affordable level than many comparable systems. We have clients with as many as 90,000 sku's and, if installed and tuned properly, Magento is capable of providing a rich shopping experience. In addition, there are so many resources available that a Magento store owner won't feel isolated or restricted by their developer or platform.
  • Flexibility to add or enhance functionality as needed.
  • Great assortment of inexpensive add-ons and designs, although care should be taken to insure compatibility and use.
  • Low cost of entry relative to other robust systems.
  • Despite its popularity, successful implementation requires not only an in-depth experience with Magento, but true knowledge of how e-commerce works. It is a complex platform with poor, Magento-provided documentation.
  • Many — you could almost say "most" — of the add-ons created for Magento are not of great quality. There are plenty that are, but you have to be very careful.
  • Designers may feel overwhelmed by the complex template structure.
Magento is really for those who have outgrown simpler systems like Shopify or Big Commerce, or who need more complex integrations with ERP, distribution and other systems. If a business is in the $1,000,000 - $100,000,000 sales range, Magento is probably a great choice. Costs of basic implementations run around $10,000 to start.
Read Bret Williams's full review

Feature Scorecard Summary

Product catalog & listings (10)
8.1
Product management (10)
7.8
Bulk product upload (10)
6.8
Branding (9)
6.9
Mobile storefront (10)
7.4
Product variations (9)
7.7
Website integration (10)
7.4
Visual customization (9)
7.3
CMS (10)
7.0
Abandoned cart recovery (8)
5.7
Checkout user experience (10)
7.1
eCommerce security (9)
7.5
Promotions & discounts (10)
8.6
Personalized recommendations (8)
5.3
SEO (10)
6.3
Multi-site management (9)
8.5
Order processing (9)
8.6
Inventory management (10)
7.5
Shipping (8)
6.7
Custom functionality (9)
7.6

About Magento Open Source

Magento is an open-source ecommerce content management solution originally developed by Varien Inc and presently owned by eBay. The Magento Open Source version (formerly known as Community Edition) is for developers and tech-savvy merchants that is available as a free download, and is supported with free upgrades from the Magento Community. Because it is free and open-source, users will enjoy the ability to alter the code. This version still presents a fully capable eCommerce presence with multiple, mobile-accessible sites, SEO optimization, targeted promotions, the ability to alter themes and and change the layout, taxes and shipping management, and more.
Categories:  Digital Experience,  Ecommerce

Magento Open Source Integrations

Magento Open Source Technical Details

Operating Systems: Unspecified
Mobile Application:No