A fantastic all in one that allows you to track everything from one central location
With the rise of restrictions on 3rd party cookies finding a solution to better track and analyze our data was a must. The other important …
MagicPixel
MagicPixel
MagicPixel
Overview
What is MagicPixel?
MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console.
MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users....
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Pricing
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What is MagicPixel?
MagicPixel's s erver side tag management solution allows users to manage both web and mobile app tagging…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Tech Details
What is MagicPixel?
MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console.
MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data collection to ensure compliance with privacy laws such as GDPR and CCPA as well.
With increased regulations worldwide (CCPA, GDPR, LGPD), the solution aims to make it easy for marketers and legal teams to comply with any data compliance rule in a few clicks.
MagicPixel Features
Tag Management Features
- Supported: Tag library
- Supported: Tag variable mapping
- Supported: Ease of writing custom tags
- Supported: Rules-driven tag execution
- Supported: Tag performance monitoring
- Supported: Page load times
MagicPixel Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | USA |
| Supported Languages | English |
MagicPixel Customer Size Distribution
| Consumers | 25% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 25% |
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Reviews and Ratings
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With the rise of restrictions on 3rd party cookies finding a solution to better track and analyze our data was a must. The other important part of our business was having something that could manage all of our trackings at once from a central location. MagicPixel helped with that so that we could have everything where we wanted.
- Multi-integrated tracking approach
- Tag analytics
- Lighthouse integration for Sitespeed + page experience monitoring.
- Live debugging
- Easier to setup pixel integration.
- More clear pricing structure from the start.
- Additional resources for non-code capable users (marketers).
60%
6.0
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- Improved multi-integrative approach for less dev time implementing tags.
- Easier testing of tags meant less down-time for misbehaving tags.
- More mobile growth due to better tracking.
April 12, 2022
Tag Management & Regulation Compliance
In our organization we leverage MagicPixel in a wide variety of ways. The most prevalent and valuable way is as a tag management platform. This tool is a great resource and helps bridge the gap between marketing and legal so that we can be a efficient and effective team but still within data compliance regulations.
- Data privacy compliance.
- Tag management.
- Ease of writing custom tags.
- Pre built integrations are great, but the variety could be better.
- Page loading times can be a bottle neck.
- Tag suggestions are not always relevant.
70%
7.0
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- Lack of improved Page Load Times.
- Bridges the gap between marketing and legal for tagging purposes.
- Tag Management and performance monitoring have been helpful in our decision making processes.
I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
April 11, 2022
MagicPixel Makes Our Team More Efficient!
We used MagicPixel to help connect the dots between various marketing channels at our agency and with select partners. Being able to properly attribute conversions and sales/leads to the right channels helps us invest more wisely with limited marketing dollars. With real-time access to data in our environment, we can see what's working, what has failed and quickly update it if needed. The server-side tagging features also make it super easy for us to reduce management time and increase efficiency.
- Tag Management is a breeze and anyone on our team can do it
- Our attribution accuracy has increase exponentially
- Being able to incorporate 1st party data has been helpful for our team
- They're still rolling out more advanced solutions so expect more in the future
- More integrations would be nice
76.66666666666667%
7.7
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- Efficiency between teams has increased
- Time to invest in solutions has decreased