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Maglr

Score9 out of 10

1 Reviews and Ratings

What is Maglr?

Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations).

Maglr has developed two content editors: a user friendly drag-and-drop Block and an extensive Pro editor that empowers users who wish to produce stylish and highly interactive digital publications. All you need to provide is the content; the software will take care of everything else in an intuitive fashion. Inform, engage and convert your audience by creating engaging online publications that are measurable.

Features of this publishing platform include:
  • Beautiful templates to make online publications with a drag-and-drop interface.
  • A powerful editor for experienced graphic designers.
  • Special templates for interactive proposals, white papers, and sales presentations.
  • Complex layering and full animation, embedded media, video, and audio support.
  • Extensive library of ready-to-use components and Unsplash integration
  • Integrations with Hubspot & Salesforce

Publication types: online magazine, annual report, infographics, white papers, microsites, embedded web content, landing pages, corporate presentation, sales tool and more.

Media

Screenshot of Maglr Block editor
Screenshot of Publications on every device
Screenshot of Offline desktop app for presentations
Screenshot of Maglr drag-and-drop Block editor
Screenshot of Maglr Pro editor
Screenshot of Maglr dashboard and Google Analytics integration
Screenshot of Interactive sales presentation fit for every screen size
Screenshot of Extensive set of templates
Screenshot of Create interactive digital publications for every device

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Screenshot of Maglr Block editor

Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.1

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.2

  • Forms / Gated content

    Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

    Category average: 8.2

Areas for Improvement

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 8.2

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8

Maglr Review

Use Cases and Deployment Scope

We use Maglr for the following:
1. Distribute - Publish content on defined platforms (on-page, social media, personal communication channels, and relevant third-party platforms) Promote content through paid ads SE0/SMM.
2. Execute - Design and develop content assets as per the production plan.
Repurpose existing content.
Curate content on your platform.
Improve performance in organic search results through SEO.
3. Monitor Performance - Analyze and report monthly content hits (visitors, source of visits, pages visited, etc.)
Campaign-specific performance analysis and reporting.

Pros

  • Creation of Content Strategy.
  • Creating Editorial Calendar.
  • Creating Content Structure.

Cons

  • Creation of Marketing collateral.
  • Sales ennoblement pitches.
  • Pricing flexibility.

Return on Investment

  • Optimizing social media channels.
  • Deploying content marketing workflows.
  • Identifying the right distribution channels and platforms.