#1 most frequent
United States of America
36.0%649 installations of 1,801
What is Magnite?
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
Categories & Use Cases
Product Demos
Top Performing Features
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.8
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.7
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.6
Areas for Improvement
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.4
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.3
Who Buys & Uses Magnite
#2 most frequent
Canada
11.5%208 installations of 1,801
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
8.2%148 installations of 1,801
Rubicon Project Review
Pros
- Rubicon Project's UI is simple and user-friendly.
- Their support team responded very quickly and are very helpful when trying to solve the issue.
- Rubicon Project's reporting has multiple metrics that allow for a very detailed report.
Cons
- If possible to update the reporting to have less delay time on the data.
- The reporting portal cuts off the bid request data after a period of time.
- The UI seems to be a bit slower lately.
Return on Investment
- Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
- They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Alternatives Considered
SpotXchange
Rubicon for Publisher Monetization
Pros
- Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
- Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Cons
- Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
Return on Investment
- ROI has been incredibly positive.
- No negative impacts to our business.
Alternatives Considered
Index and ONE by AOL
