Magnite (formerly Rubicon Project)

Magnite (formerly Rubicon Project)

Magnite (formerly Rubicon Project)

Overview

Reviews

Rubicon Project Review

9
Rubicon Project is currently only being used by the digital advertising department and is used to sell Gameloft inventory through the open …

Rubicon for Publisher Monetization

10
The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface …
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What is Magnite (formerly Rubicon Project)?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Skai (formerly Kenshoo)?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Features Scorecard

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Product Details

What is Magnite (formerly Rubicon Project)?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Magnite (formerly Rubicon Project) Integrations

Magnite (formerly Rubicon Project) Competitors

Magnite (formerly Rubicon Project) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Reviews and Ratings

(10)

Ratings

Reviews

(1-2 of 10)
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October 21, 2019

Rubicon Project Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
Rubicon Project is currently only being used by the digital advertising department and is used to sell Gameloft inventory through the open market or direct deals with clients.
  • Rubicon Project's UI is simple and user-friendly.
  • Their support team responded very quickly and are very helpful when trying to solve the issue.
  • Rubicon Project's reporting has multiple metrics that allow for a very detailed report.
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.

Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.