Magnolia DXP - A very powerful and Flexible Digital Experience Platform
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open …
Overview
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users…
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Popular Features
- Page templates (73)8.989%
- Role-based user permissions (70)8.080%
- Admin section (71)8.080%
- Publishing workflow (74)7.575%
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What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia…
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What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead.
From humble beginnings in Basel, Magnolia's footprint is now global with offices on five continents and more than 200 certified Magnolia Partners strategically located around the world.
Magnolia Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: Java
Magnolia Screenshots
Magnolia Videos
The strengths of Magnolia in 100 seconds.
How to manage content in Magnolia more efficiently
Magnolia headless with no limits
Introducing the Magnolia Visual SPA Editor
Magnolia - Built for speed
Magnolia Integrations
- commercetools
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- BigCommerce
- Bynder
- CELUM ContentHub
- Cloudinary
- Matomo Analytics
- Adobe Analytics
- Google Analytics
- Adobe Marketo Engage
- Adyen
- Siteimprove
- Elasticsearch
- RabbitMQ
- Apache Solr
- Oracle WebLogic Server
- IBM WebSphere Hybrid Edition
- Ehcache
- Memcached
- Microsoft Translator
- Spring Framework
- WildFly
- Adobe Commerce (Magento Commerce)
- Amazon S3 (Simple Storage Service)
- Translations.com
- GraphQL
- movingimage Enterprise Video Suite
- Salesforce Sales Cloud
- Netlify Platform
- Google Translate
- Bootstrap
- CAS
- REST APIs
- CommerceKit
- Biocryptology
- JBPM
- LDAP
- SiteMesh
Magnolia Competitors
Magnolia Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
Magnolia Downloadables
- DXP 101: From disjointed to seamless customer experiences - A beginner’s guide to Digital Experience Platforms
- Choosing a CMS for the Future of Ecommerce: The challenges brands face when attempting to deliver modern commerce experiences
- Reimagining Content & Commerce: Providing digital experiences for tomorrow’s customers
- Magnolia in a Can: Containerization with Magnolia
- Choosing a CMS: The Ultimate Guide - A step-by-step guide to finding the right system for your organization’s needs
Frequently Asked Questions
Adobe Experience Manager, Liferay Digital Experience Platform (DXP), and Acquia Digital Experience Platform are common alternatives for Magnolia.
Reviewers rate Page templates highest, with a score of 8.9.
The most common users of Magnolia are from Enterprises (1,001+ employees).
Magnolia Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 57% |
| Enterprises (more than 500 employees) | 33% |
Comparisons
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Reviews and Ratings
(119)Attribute Ratings
Reviews
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Score 10 out of 10
Vetted Review
Verified User
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open architecture, we are able to quickly connect to our e-commerce platform to generate reusable front-end components and churn out programmatic SEO pages to scale up our SEO keywords. This allows us to scale our digital footprint without corresponding increase in manpower, while achieving our business objectives.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
- Open Architecture
- APAC Team, always willing to work with Client to expand our use case
- Visionary Product Road-map, allowing them to stay ahead of time to leverage on the best technology out there
- Easy to use and setup unlike major DXP out in the market
- Not enough connectors - While there is a great marketplace, there is still a lack of connectors to cater for all other MarTech Platform
- Lack of a SaaS solution for smaller website that do not need a PaaS or on Premise installation
March 30, 2024
Magnolia - a convincing business CMS
Our digital platform consists of different parts: SAP commerce for products and their details, Magnolia DX CMS as the main part to add content and some microservices. Magnolia fits perfectly in our system architecture and enables us to invent all necessary organism our editors need. It is easily possible to connect the CMS to other services via interfaces in order to establish communication in all directions. Our editors have to add a huge amount of marketing pages (more then 10000) and also further information to products to the websites. Therefore we need a powerful CMS that fits our requirements.
- Headless
- Connector Packs
- Support and Consulting
- Freedom in development
- Easier drag and drop functions
- Form module inflexible
- find the right structure to overwrite given functions
- documentation could be more detailed for new user
March 30, 2024
Magnolia CMS
Magnolia is our front end CMS serving the content for our B2B website serving 24 countries and 18 different languages. The Magnolia CMS allows our content author to verify, approve , test and publish contents to public instances serving the website contents. It serves both CMS content pages and eCommerce related pages.
- Content authoring
- Content publication
- Workflow
- OOb components
- accelerators
- performance
- headless offering
- probably time to go for microservices architecture
March 30, 2024
Magnolia was the best digital decision we've made
Score 10 out of 10
Vetted Review
Verified User
Magnolia is the DXP that we use to manage our 4 websites. Magnolia allows us to update content quickly, manage our campaigns, an offers incredible flexibility from a development perspective. We are able frequently complete and release weekly sprints. We are exploring Magnolia's connection to AI along with personalisation to be able to provide an improved user experience to our guests.
- They provide excellent support
- The platform is fast, reliable and incredibly flexible
- Put their customers first
- Improve the scheduling functionality
- Implement a content clean-up tool for unused imagery, etc.
October 16, 2023
Personalisation is key
Score 7 out of 10
Vetted Review
Verified User
About 3 years ago we looked at updating our CMS solution to something that was more adaptable and allow us to be more personalised with our customers.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
- Personalitation
- Flexibility
- Integrations
- Adobe Analytics integration could be improved
- Dashboards for magnolia users could be improved
August 28, 2023
Good value for money - highly extensible
We use Magnolia as a content management system for our public website. We also have several headless implementations and we are serving content to other apps.
- Managing content
- Personalization
- Headless CMS
- Light development - use of YAML to define apps
- More documentation needed, more examples
- Search could be improved
- Tasks app is rather slow
March 15, 2023
Large amount of possibilities with low learning time
We build solutions based on Magnolia for our customer's needs. These needs include intranets, web pages, eCommerce, etc. Also, our customers come from a wide range of industries, such as banks, wholesalers, or [travel] companies.
- API Rest calls
- Organising contents
- Usability by non-technical people
- User interface
- Administration site performance
- More consistency when indicating if a content is published or not
March 02, 2023
Simple, intuitive, and easy-to-use.
My department manages most of the websites (50+) for our organization, with a variety of audiences. Internal business partners across our organization in different lines of business have access to Magnolia in order to be able to update the content on the websites they own. My team manages the development and maintenance of these sites. Before Magnolia, all content updates had to come through my team for development and testing. With the amount of sites we manage, this limited the amount of new work we could take in (new sites, enhancements to existing sites). Using Magnolia has allowed us to free up our developers to work on higher priority work without neglecting our run-the-business content updates. In my role, I train and support our business partners in Magnolia, as well as review all content updates before they are published.
- Easy to onboard new users - using components is fairly intuitive.
- Once standardized components are built, propping up a new site is pretty easy and quick.
- Workflows allow my team to stay hands off with editing, but still review changes before they go live.
- Simple user interface.
- Can send direct links to edit a page
- Cannot revert to previous version if it hasn't been published.
- Individual users cannot delete failed publishes and messages (which makes it look like there are open requests).
- Publishing larger folders of images is often not possible.
- We had to design our own preview link solution for sites integrated with Angular
- Doesn’t always play nice with Angular
March 01, 2023
Magnolia, That Great Unknown
Development of content in Magnolia, such as components, content-apps, pages, etc. with headcounts. [In my experience,] the problem that we find at a technical level is the slowness of Magnolia when there is a heavy load of nodes in [the] workspaces. The speed is slow when it comes to solving problems, [like] when we open tickets in Magnolia. Additionally, Magnolia 6 has removed proper functionality from Magnolia 5.
- Shows page content
- Easy development
- Intuitive
- Content loading times
- Documentation in the absence of examples
- Content that applies [across] different types of nodes (Example: 2 types of nodes within a content app)
Magnolia is used in our Business to build our brochure websites. Currently we have 25+ websites live in Magnolia, however are undergoing a migration from our old content management system over to Magnolia where all of our 180+ websites in 80+ countries will be managed. My role within Magnolia is to document the requirments for new features and enhancements and ensure we maintain Magnolia to the latest updates. Long term Magnolia will be used in the business for other functions such as our logged in portals and other applications.
- Managing content
- Easy to edit content
- Easy to build and deploy new functionality
- Ecommerce within the single platform
- More personalisation required. - Changing content based on page visited / city user is in.
December 08, 2022
Once you try it, you don't want to change it
We use Magnolia in our day-to-day business in several different ways
- As a content management system for pages in which we display useful information to our customers.
- We also have several headless systems in which we send different information dynamically from banners to regions of the home page to display depending on the type of device that connects (Desktop browser, Mobile browser, Native App).
- ContentApps in which we send literals according to languages selected by the user.
- The flexibility it offers us to be able to implement all the needs we have.
- To be able to perform Front development in the technology that best suits your needs, VueJS, ANGULAR, ReactJS.
- Constant version upgrades make Magnolia a 100% reliable product.
- The active community behind it to provide support and help.
- Flexibility and simplicity of creating ContentApps that can be attacked via APIs
- As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
- Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
December 08, 2022
Magnolia perfectly manages our digital experiences
Magnolia is our designated Content Management System for all internet and extranet facing websites.
- Creating & Managing Web-Content
- Flexibility for custom requirements
- Developer friendliness
- Suitable for enterprise use
- Usability for editors should be improved
- Java module developement is only suitable for experienced developers
- Ease of deployment into third party Cloud infrastructure
December 08, 2022
Great combination of features for a reasonable price
Magnolia is actually taking care of all the Corporate Sites of Prosegur, covering all the footprint of the company worldwide and all our businesses
- Agility to create new contents
- Customization capabilities
- Roadmap of the product
- Reporting of activities performed by contributors (changes, publications, accesses...)
- Log information related with the operation of the platform
- Only five versions for each conten are usually not enough
January 12, 2022
Magnolia, more than a cms
I am currently working on a project where we make use of magnolia for the creation of an airline website in which magnolia manages all the content of this. This content is consumed in two ways. On the one hand via headless from other front platforms, and on the other from the pages generated within the content manager.
- Multisite management
- Page translation module
- API Rest
- Message and workflow management
- Improve performance on heavily loaded contentApps
- Generation of contentApps with different nodetypes
January 12, 2022
Magnolia is cool
We use Magnolia in a project developed for an airline. Specifically, it is used to host the website and all its related content (images, files, and other contents in content apps developed specifically for this) and to host content that we serve headless that is consumed by other source platforms.
- Api Rest
- Page translation
- Multisite management
- Management of informative messages to the user
- Improve performance on heavily loaded content apps
- Information and control of the livecopy actions carried out
January 11, 2022
Magnolia Interview
Currently, I develop web pages with Magnolia. The problems that we find mainly are due to the way of storing magnolia since it constantly exceeds disk space constantly. However, the rest is satisfactory.
- Functional development in Magnolia
- Technical development in Magnolia
- Maintenance at Magnolia
- the interface
- The usability in creating folders and pages
- Information storage
January 10, 2022
Magnolia is a product that allows a high degree of customization for both publishers and developers
The company where I work has been a Magnolia partner for almost a decade. I started working with the product more than 5 years ago and since then I have been involved in many different types of projects, covering customers in areas such as tourism, aviation, and public administration. My work with Magnolia consists of developing the functionality needed by each of these customers, doing version migrations, and solving the problems that we encounter.
- Ease of page setup for user editors
- Personalization of content based on the characteristics of the visiting user
- Open source makes developers' lives easier
- Intuitive interface
- Use of JCR limits the amount of content that can be handled efficiently.
- The latest version has made it more complicated to customize content apps than in previous versions.
- It has a steep learning curve for new developers.
January 10, 2022
the easiest way to create multiple websites
our [development] team develops a headless solution for a tourism-sector Spanish company. We provide many endpoints for a front-end team that use them to consume with angular front end framework as front end solution and also we provide an interface in admin central magnolia's interface for a better [business usage].
- fast data search
- fast assets provide
- huge structural data
- UX
- form interface ussage and composition
- logotipe
January 10, 2022
Magnolia review
We build custom Magnolia applications for our clients, as Magnolia CMS has the following capabilities our clients need: Editing and viewing instances separation: Allowing publisher users to preview/modify content before public users Possibility of implementing custom workflows Possibility of having more than one public instance in order to achieve high availability Headless capacities Centralize the different content types in custom Magnolia Content Apps Possibility of serving different pages/components depending on the language of the user or region from which it connects
- Custom workflows
- Headless capabilities
- Different Author / Public instances
- Traits
- Multi-site capabilities
- Publishing mechanism is slow if the number of elements to be published is high
- Allows only one content type per content app in the newest versions
- Common problems with Lucene indexes
January 10, 2022
Magnolia: open source platform with the best DXP capabilities
We are official partners of Magnolia, so we implemented Magnolia DXP in multiple customers with multiple use cases: e-commerce webs, industry services, tourism operators, airline companies, government, etc. Each of these use cases is different, with different needs, but, in the end, Magnolia facilitates the state of the art on customer business, and plays as a central platform for digital strategy
- Headless approach
- Easy to use (minimum learning curve)
- Reduced time-to-market
- DXP capabilities
- Open source
- Documentation
- Support
- Modular architecture
- e-commerce capabilities
- Cloud services
- New major versions upgrade process
Magnolia has been an excellent content-easy marketing software that can be used by any user and its dual deployment is effective. The content publishing using Magnolia is extremely great, helpful with electronic signatures, and the Magnolia Mobile accessibility is effective. The cloud capabilities offered by the system for workflow configuration are profitable.
- Perfect for easy audio file management.
- Documentation through Magnolia is nice.
- Easy marketing content management with Magnolia.
- The digital asset provides easy management.
- The Magnolia cloud setting is confusing.
- Data migration through cloud deployment is not easy for any operator.
- For Magnolia to perform well, you will need a stable computer machine in my opinion.
November 17, 2021
A Feature-Packed DCX Solution!
I have been using Magnolia for a little more than 3 years. Magnolia is used company-wide. One of the biggest reasons for us using Magnolia is the user-friendly interface and unlimited options to customize it as per our requirements. There are multiple project and report templates that one can choose to start with.
- It's easy to use and custom reports can be generated.
- Once the initial configuration is done, anyone without technical knowledge can manage the digital content.
- Search Engine Optimization can be done with extra filters configured from within the main console.
- The initial setup does take a bit of time to complete.
November 10, 2021
Great CMS Solution for Enterprise Users!
In our organization, we use Magnolia primarily to manage digital content. All our e-commerce and digital platforms have Magnolia as the backbone. It's easy to get all the requirements and modification requests into one central dashboard and then make changes to the respective digital spaces. Magnolia also works as a Sandbox environment for extensive testing before the modification to the website has been deployed.
- Interfaces and dashboards are easily customizable.
- Multiple External Plugins can be easily integrated.
- After-sales support is phenomenal.
- I think some detailed descriptions of the features and functionalities would be good.
October 02, 2021
Magnolia is a Really Nice CMS.
Proximus is using Magnolia CMS for 3 different projects. I am working on all of them. Coordination with businesses and informing them that sometimes their ideas are not feasible.
- Update content quickly
- Introduction of the new site
- Template engine (FreeMarker easy to use)
- Split content into workspaces
- Publishing
- Move content from one environment to another
September 17, 2021
Magnolia: Authoring & Development High Level Overview
Magnolia is used across different business departments (3 Magnolia systems supporting several portal sites). The main business problem being addressed is to split different authoring/editing activities into multiple teams. There is heavy usage of light modules so many separate frontend teams can focus on creating frontend apps on top of Magnolia systems.
- Easy to start authoring (simplicity during editing pages/ components) as the UX is straightforward for newcomers.
- Flexibility by proving light modules that helps front-end developers work independently compared to backend/Java modules' developers.
- The personalization mechanism is easy to use (the variants/traits logic is really simple to familiarize yourself with).
- The multiple site mechanism is easy to set up (for EE version) even for non-developers.
- YAML configuration flexibility is easy to change on the fly (for developers).
- There is a need for out of the box ready & reusable components (customizable components, e.g. banners).
- Resource (js) loading mechanism (resources can be added at multiple levels: e.g. pages, components, files, etc.) is very hard to manage sometimes in real projects.
- The drag 'n drop of components in UI author is not supported.
- Documentation needs a lot of improvement, especially for migration to the newest version (Magnolia 6.2).
- It would be nice to add integrations with other CMS systems (e.g. Adobe AEM, Hybris, etc.) or other systems in general.
- I would appreciate more dynamic renditions for images/assets (e.g. now there are only predefined dimensions - thumbnails/medium, etc.).
- I would appreciate improved functionality for publishing & unpublishing during a specific date & time.