Skip to main content
TrustRadius
Magnolia

Magnolia

Overview

What is Magnolia?

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users…

Read more
Recent Reviews

Personalisation is key

7 out of 10
October 16, 2023
About 3 years ago we looked at updating our CMS solution to something that was more adaptable and allow us to be more personalised with …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Page templates (68)
    8.9
    89%
  • Role-based user permissions (66)
    8.1
    81%
  • Admin section (66)
    7.9
    79%
  • Publishing workflow (69)
    7.5
    75%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Magnolia?

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.magnolia…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

44 people also want pricing

Alternatives Pricing

What is ExpressionEngine?

ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.

What is Adobe Business Catalyst (Discontinued)?

Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.

Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.1
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8
Avg 7.6

Web Content Management

Features for managing website content

7.5
Avg 7.3
Return to navigation

Product Details

What is Magnolia?

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead.

From humble beginnings in Basel, Magnolia's footprint is now global with offices on five continents and more than 200 certified Magnolia Partners strategically located around the world.

Magnolia Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: Java

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.

Magnolia Videos

The strengths of Magnolia in 100 seconds.
How to manage content in Magnolia more efficiently
Magnolia headless with no limits
Introducing the Magnolia Visual SPA Editor
Magnolia - Built for speed

Magnolia Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationMobile Web
Supported CountriesGlobal

Frequently Asked Questions

Reviewers rate Page templates highest, with a score of 8.9.

The most common users of Magnolia are from Enterprises (1,001+ employees).

Magnolia Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)57%
Enterprises (more than 500 employees)33%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(116)

Attribute Ratings

Reviews

(1-25 of 54)
Companies can't remove reviews or game the system. Here's why
Andrew Elia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner than simply throwing a bunch of HTML in a database meaning that it's not trying to shoehorn web content in to non-web endpoints as some of the others do.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Compared to other WCMS/CMS/DXPs, Magnolia is among the best enterprise products. It's easier or as easy to use as others and has more features and more flexibility than most. The out of the box features are pretty standard, but the integrations and extensibility really set it apart from the rest.
December 24, 2022

Meh

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets ahead of other offerings. It might be considered "overkill" for more basic use cases, but great for complicated flows.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Ivan De Paz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chris Chard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. Umbraco feels very outdated.
Mario de Vicente Fernandez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Score 7 out of 10
Vetted Review
Verified User
Incentivized
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers need and would otherwise not be able to cover are covered.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or wastes more money in that way.
January 10, 2022

Magnolia review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, Magnolia has, among other functionalities, a search engine that allows us to access the application or desired content from the main screen
David Caviedes Márquez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP capabilities Good DXP capabilities: e-commerce, optimization, analytics, DAM, etc Fast time-tom-market
Kelvin Gregory | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective marketing reports. Those reports are required for production improvement and the cloud management with Magnolia is excellent.





Score 10 out of 10
Vetted Review
Verified User
Incentivized
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a multi-language tool for web designing and content sharing. Lastly, the configuration extent that we experience from Magnolia exceeds any software in its field.
Return to navigation