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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (461)
    8.5
    85%
  • WYSIWYG email editor (439)
    8.1
    81%
  • List management (461)
    8.0
    80%
  • Standard reports (457)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2583)

Attribute Ratings

Reviews

(1-25 of 399)
Companies can't remove reviews or game the system. Here's why
Loana Alonso Nava | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Compared to rivals like Constant Contact or Benchmark, Mailchimp boasts more robust testing capabilities. Its intuitive interface and wealth of integrations also make it ideal for streamlining marketing stacks. While powerful, alternatives like HubSpot may offer deeper functionality for enterprises.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is more suited to subscriber communication while Mailshake is preferred for cold email outreach. The database functionality in Mailchimp is superior to that of Mailshake. It's also easier to segment audiences and update contact information in Mailchimp. Mailchimp has dynamic content and formatting options whereas Mailshake only allows basic text.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a great tool for smaller businesses and businesses just starting out. It is easy to learn and generally have very few glitches. SharpSpring was very hard to operate and the EDM's we created looked clunky and dated. My company have just started moving over to HubSpot as we feel like we have outgrown Mailchimp in some business areas.
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.
Adeeb Siddiqui | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The free plan of Mailchimp works well for middle and small scale businesses. It offers a rich library of email templates and powerful analytics to support the lead generation and brand awareness initiatives of the organization. Customization of templates is a piece of cake altogether. It is very easy to drag & drop the elements to create newsletters in a professional style. Mailchimp also offers us detailed analytics on the performance of campaigns, so we are able to strategize our marketing approach & work closer to optimize the conversions.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots of people are familiar with it and can use it easily.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We haven't used anything else except to look over a client's shoulder with their system.

It seems like Constant Contact was in the same space of having a poor interface and analytics, dated templates, and built more for promotional email. I think they're both improving, and for very small clients, I've found that Mailchimp's free tier is nice to have.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think hubspot is a lot better for automated emails requiring business logic and more complex requirements, which is generally what i do. however if you are sending out more straightforward email marketing campaigns for a newsletter, product updates, or otherwise already engaged base it might be better for your use case.
Kèlene Poyurs | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems.
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yes, Mailchimp was much better when we evaluated different products due to the use case and pricing. Managing email subscribers and lists is super easy in Mailchimp and I can easily segment using filters. Our use case was to integrate with the product and that process seems to be easier as well. After evaluating on all these factors, we choose Mailchimp and felt happy about it in long term.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's better for the average campaign requirements. Some projects require more advanced features and we use other tools for those. For example, making an system email that needs to be white-listed and then send system emails from it. For that we used Mailjet, sendgrid and other tools based on the project locations around the world.
October 13, 2023

Does the job

Hannah Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is similar offering but ability to send transactional email from Brevo/sendinblue is definitely a step up. We have been with mail chimp for quite some time and mostly the familiarity of our users with Mailchimp is the reason for us to still use it. We will be comparing other similar products to see if we can get something with better value.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality.
Maurice Hissink | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
After switching to MailerLite, I noticed a big shift in usability. Even though Mailchimp has all the features that you might want in an email marketing program, the simplicity of MailerLite makes it a lot more workable.
Especially if you need to make some quick changes or have to create unplanned events or campaigns, you notice the speed that you could be working with in MailerLite. This does not feel the same in Mailchimp, as mentioned before.
If you are unsure between these two, you can sign up for free accounts on both, and try them out for a few months to see what fits your business needs.
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