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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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9 people also want pricing

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Mailchimp to gather data through online forms and send bulk emails to announce events and other happenings within the organization. Mailchimp is a wonderful tool and a great value. The tracking and analytics are invaluable as we try to manage our user and donor base more effectively.
  • Easy to design emails
  • Easy to manage users
  • Easy to set up online forms to grow our email database
  • Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
I have already recommended Mailchimp multiple times to clients and friends because of its ease of use and great feature set, especially considering the reasonable price. There are also some nice integrations to make things work seamlessly between other products and online services. Mailchimp has become my 'go-to' email marketing system.
Email & Online Marketing (9)
97.77777777777779%
9.8
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
80%
8.0
Triggered drip sequences
100%
10.0
Lead Management
N/A
N/A
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (2)
40%
4.0
Dashboards
N/A
N/A
Standard reports
80%
8.0
Platform & Infrastructure (4)
N/A
N/A
API
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Third-party software integrations
N/A
N/A
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
Generally speaking, the administrative interface is easy to use and it is fairly intuitive, even if you have never been 'trained' on using the product. There are also some nice features like the responsive design for mobile and the ability to test what the email will look like on desktop and on mobile to make sure everything looks good.
We primarily use the email marketing piece of Mailchimp but have done some experimenting with landing pages and automation, which seem to work very well. We have some legacy products that we are continuing to use for other marketing needs but may eventually integrate them all into Mailchimp to simplify our marketing.
Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
  • Segmentation
  • Sign-up forms
  • Email marketing
  • A/B testing
Because we have so many customers spanning different categories, the segmentation feature is important to deliver appropriate messaging to these individual customer groups. The ability to create segments 'on the fly' is very helpful. We use sign up forms to understand more about our potential customers and what things interest them and then use the email marketing features to message them directly with specific offers that appeal to them, based on the segment(s) they are in. The A/B testing is also a good way to test element placement in the messages to get the best return.
We have definitely benefited from the segmentation, as it allows us to focus specifically on items that we know potential customers are interested in and market to them in a more direct manner.
  • Segmentation
  • Email marketing
With our marketing goals, we look closely at two factors - ROI and resulting sales. We find that a combination of segmentation to direct messages to specific customers through email is incredibly effective in keeping ROI and sales at the highest levels. It also helps with retention since we are not sending information to people if they are not interested in the message.
  • None
At this point, we haven't integrated any systems with Mailchimp, but will be looking into that in the future.
3
Everyone using Mailchimp in our organization is in the marketing department.
1
Our marketing director supports it.
  • Keeping customers informed
  • Aiding in customer retention
  • Gaining new customers
  • Story Telling
  • Giveaways and contests
  • Integrate with a CRM and segment even more specifically with customized messaging based on actions.
Such a great product, especially for the price!
Yes
We replaced Constant Contact as the pricing and feature set was more attractive to us. We also used HubSpot briefly, but the investment versus return could not be justified. Nothing against either of these products, which are both excellent, but Mailchimp fit better with our needs.
  • Ease of Use
I feel that we evaluated everything fairly and probably would not change the process.
  • Implemented in-house
No
Change management was minimal
  • Moving contacts, which was not really too cumbersome
Plan ahead, write down the strategy and then execute it.
  • No Training
Absolutely! Lots of good online help as well.
For this type of product it is adequate. There are some opportunities to use APIs and built-integrations if needed, so it is fairly seamless.
Follow the instructions, watch the tutorial videos available on YouTube and figure out ahead of time what you really need so you don't waste time configuring things that you will never use.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
It was straightforward.
Adding more fields to the interface to handle special situations with segmenting users.
No. We rarely need help.
No
We had a situation where the interface was giving us problems and it turned out that there was a glitch in the system with our data. The support people took care of it literally within minutes and we were back up and running.
  • Email creation and editing
  • Previewing and testing
  • Segmenting and list management
  • User interface takes some getting used to, but is easy once you learn it
Yes
It works well for basic changes, although using a computer to do the heavy lifting is recommended.
Although we have not scaled beyond our immediate needs, it is easy to see how to do it.
Have never experienced non-availability.
Performance is always fast.
  • None
We may integrate with our CRM in the future, but we would have to work with the vendor to do so.
  • File import/export
Have not integrated anything yet.
No advice
We just purchased it online. There was no real sales process.
Great! Good support and no real issues.
No need for any negotiation.
No advice
No
  • None
  • Maybe will upgrade just to add more users or enhance the feature set eventually
No
Fabian Kuhn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
MailChimp is used by our B2B business department as well as our PR and design team. We're using it as newsletter tool for all of our contact lists in those areas. Additionally, we're even sending an internal employee newsletter once per month via MailChimp.

Due to the fact that we're communicating to customers in multiple languages, the segmentation features of MC also help us a great deal.
  • Easy and fun to use UI which makes newsletter creation a matter of minutes.
  • Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
  • Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
  • The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
  • Bounce rate is still a little bit high for some clients.
  • Responsive layouts don't always work out perfectly yet (especially on smartphones).
Well suited scenarios:
  • General newsletter tool for sending out a lot of campaigns to a lot of different customer groups.
  • Managing newsletters in multiple languages.
  • Have insights about the ROI of your campaigns after sending (connection to google analytics required).

Less appropriate for:
  • Sending single e-mails or e-mails with a very small recipient count. It also works of course but the effort for creating campaigns would simply be too big for that.
Email & Online Marketing (9)
47.77777777777778%
4.8
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
80%
8.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
56.66666666666667%
5.7
Dashboards
90%
9.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Platform & Infrastructure
N/A
N/A
  • MailChimp enabled us to build up our newsletter marketing channels from the ground which definitely had a big effect on our sales.
  • Newsletter2Go and Rapidmail
MailChimp definitely is among the more mature tools which offers you a lot of features and all of them are quite easy to use which is important for non-designers who're working on newsletter campaigns. Also, e-mail deliverability has gotten pretty strong over the last few years so you get really little bounces.
UI and UX is great across the board. MailChimp updates their website on a regular basis and most updates bring useful new features, tracking tools and other stuff. Compared to other tools I tested, it's just dead easy and really fun to create and send campaigns im MailChimp and it's no problem to have non designers create content.
We didn't have to ressources yet to link our Online marketing metrics with MailChimp, hence I can't give proper information on this topic unfortunately.
We were able to grow our newsletter subscriber basis permanently with MailChimp over the course of years. Also, we were able to do some pretty successful sales offerings with MailChimp newsletter (which, in times, even converted better than actual letters to our customers). Besides that, we're able to have non-designers create an send campaigns which is very efficient.
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
6
Creative Director, Senior Designers, Designer, Head of Corporate Communications, Head of Reseller Support
6
  • Sending of regular newsletters to our subscriber basis
  • Communication with our B2B partners
  • Activating existing customers to rate our company on several rating platforms
  • Communicating to press and influencers
  • A/B testing campaigns with newsletters
  • Creation of simple landing pages for campaigns directly in MailChimp
As stated in several other sections of this review, MailChimp, in my opinion, is simply the most mature tool in the newsletter tool landscape and also, the support is absolutely great.
No
  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
Usability (in detail, the possibility for non designers to create and send campaigns) was definitely the most important factor in our decision to go for MailChimp. We're not a huge company and therefore it's way more efficient if stakeholders from different departments are able to handle their newsletters on their own instead of having to rely on a designer each time.
Would probably do it the same way again: Take your time to have a look at at least 3 or 4 tools with a good reputation, use them for a few days and then decide which fits your requirements best.
  • Implemented in-house
No
Change management was minimal
Thanks to the fact that we started our newsletter marketing with MailChimp right at the beginning, it hasn't been required to import data from another system.
  • None, wen't pretty smooth all in all
Implementation in our case was really easy because we're currently only using the newsletter functionality of MailChimp. Can't really say anything about how difficult the connection of online marketing values with MailChimp might be.
  • no training
As long as you have basic experience with newsletter marketing, MailChimp is really easy to learn. Also, if you have any questions the support is absolutely great.
Configurability is just fine for our purposes.
Hard to say because it depends on what functions you want to use.
No - there is no facility to customize the interface
No - we have not done any custom code
Segmentation works pretty great so you don't need to create a lot of different audiences.
No
Almost every single time. Apart from the fact that their live chat isn't always open during German working hours (which is totally understandable because they're based in the states), you could always be sure to get a response in a matter of minutes and all of the customer support agents have a really good technical understanding of the tool. Even if I had a more complicated question about advanced segmentation, I always got a qualified answer.
  • UX / UI in general
  • WYSIWYG editor
  • Organisation and categorisation of campaigns
Yes
Mobile interface is available as mobile website as well as an app and both are pretty easy to use.
Our newsletter marketing is still pretty small so for us, it's very easy to scale it up over time because MailChimp is optimized for bigger audiences anyways.
Almost no downtimes and if there are any, they're communicated a few days before so you can make sure to get everything done before the downtime.
Speed is absolutely great. This applies to the loading times of the tool itself but also to the time it takes to important a bunch of new contacts or to export a report.
  • Magento
  • Wordpress
Basic implementation of newsletter subscription forms and hence, very easy to do.
  • none
  • File import/export
As long as you only want to use the newsletter functionalities, it's all really easy. Can't give advice on the implementation of other tools so far.
Subscribed online after I got some missing information from the chat support.
As mentioned several times, support is among the best that I've ever experiences. Hence, after sales experience is perfect.
None, we stuck to the subscription which they offered on their website.
No.
No
  • Audience management was simplified quite a bit
  • Management of campaigns and their categories could be a bit easier.
No
No
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