Mailchimp

Mailchimp

Customer Verified
Top Rated
About TrustRadius ScoringScore 8.1 out of 100
Top Rated
Mailchimp

Overview

Recent Reviews

Great customer engagement tool

10 out of 10
June 11, 2022
Reaching out to more and more customers and users was a constant challenge for us and luckily with the introduction of Mailchimp, we were …
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Verified User
Manager

An Easy to Use Email Platform

8 out of 10
June 02, 2022
We use Mailchimp for both internal and external email communications. Internally, we use it to share company news, surveys, in-house …
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Verified User
Employee
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (622)
    8.5
    85%
  • WYSIWYG email editor (386)
    8.2
    82%
  • Standard reports (400)
    8.1
    81%
  • List management (405)
    8.1
    81%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Corporate
Hospital & Health Care Company, 51-200 employees
Chuck Blatt | TrustRadius Reviewer
Chuck Blatt
Vice President
Advantage Management Company (Real Estate, 11-50 employees)

Video Reviews

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Pricing

View all pricing

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month

Product Demos

What Reviewers Think About MailChimp
What Reviewers Think About MailChimp
05:08

Features Scorecard

Email & Online Marketing

8.1
81%

Lead Management

9.1
91%

Campaign Management

10.0
100%

Social Media Marketing

10.0
100%

Reporting & Analytics

7.7
77%

Platform & Infrastructure

8.1
81%

Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Screenshot of Mailchimp Reports - See open rates, click rates, unsubscribes, and even compare your results to industry averages right in the Mailchimp reporting interface.Screenshot of Mailchimp Mobile - Stay on top of your email campaign activity and effectiveness with Mailchimp's mobile reports.Screenshot of Create an email, ad, or landing page to reach the right people at the right time. Target customers based on behavior, preferences, and previous sales. Get in-depth reporting insights to make every touchpoint with your customer better than the last.Screenshot of MailChimp integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.Screenshot of MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.Screenshot of The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Mailchimp Video

To help you decide if MailChimp is right for your organization, we've synthesized thousands of reviews on TrustRadius to determine the top strengths and limitations of MailChimp. We also go over what use cases it is best for, and when you should consider other options.

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Mailchimp starts at $10.

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews and Ratings

 (2362)

Ratings

Reviews

(1-20 of 20)
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April 10, 2021

MailChimp is easy to use and affordable -- you'll be up and running in no time!

Vicki Lesage | TrustRadius Reviewer
Vicki Lesage
Digital Marketing Specialist
Thoughtprocess Interactive (Internet, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
10
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
January 14, 2020

Mailchimp is a great marketing automation solution for small businesses

Christian Banach | TrustRadius Reviewer
Christian Banach
VP, Business Development Director
Genuine (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
9
This should go without saying, but make sure that you test, test, test. Even though Mailchimp is extremely easy to use, you must test everything before going live. It's more likely that human error "broke" something, so you need to test against yourself.
January 13, 2020

Customer satisfaction in the marketing process.

Angel Rojas | TrustRadius Reviewer
Angel Rojas
Sales Consultant
Bank of America (Banking, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
7
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
January 10, 2020

Why MailChimp is probably the best allrounder newsletter tool on the market right now

Fabian Kuhn | TrustRadius Reviewer
Fabian Kuhn
Head of Design
RaceChip Chiptuning GmbH & Co. KG (Automotive, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
10
Implementation in our case was really easy because we're currently only using the newsletter functionality of MailChimp. Can't really say anything about how difficult the connection of online marketing values with MailChimp might be.
January 07, 2020

Mailchimp: User friendly, but potentially at the cost of customization

Verified User
Employee in Marketing
Higher Education Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
8
As with any new software, be patient and willing to invest the time into learning the software. Most questions I've had over the years were easily solved by reading their tutorials (or even utilizing YouTube for other users who had the same question).
January 07, 2020

Mailchimp makes it simple to send messages even on Sundays!

Verified User
Professional in Other
Entertainment Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source
Implementation Rating
10
Implementing Mailchimp was fairly simple. The most difficult part was importing from the other software. The other software kind of messed up the excel layout and I had to start over from scratch. I almost with Mailchimp had a way of successfully cleaning up the disarray from the other software to help save time.