Mailchimp Reviews

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1922 Ratings
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Score 8.2 out of 100

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Reviews (1-25 of 29)

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January 28, 2020
Valie Robbins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Innovative Uses

  • Create a follow up list of prospects for sales and marketing
  • Understand on an in-depth basis who within an organization our prospects should be targeting so that they can sharpen their focus
  • Assists our clients with cleaning up their lists to avoid grey-listing to keep future campaigns on target
Read Valie Robbins's full review
January 13, 2020
Jason Revilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Innovative Uses

  • The automation workflows proved to be invaluable to our marketing team. Initially Mailchimp was brought on for one-off email campaigns, but our ability to trigger automation workflows to educate and indoctrinate users for our loyalty program was incredibly helpful. We created seasonal flows with incentives to buy or become more engaged in the program, saving us significant time with content creation.
  • Mailchimp has made communication with our account holders simple and smooth. We run regular industry training events and the ability to create and distribute campaigns in a matter of minutes has made it so our team can focus on the execution and planning of events and customers appreciate the regular contact.
Read Jason Revilla's full review
January 07, 2020
Bob Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Innovative Uses

  • RSS to email. We can feature a post on our site to add to RSS feed, and send an email the next day. Nice!
  • Mailchimp became our de facto subscriber data base because it's so easy to work with
Read Bob Thompson's full review
January 30, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Innovative Uses

  • Send deals to our spas and customers.
  • Track the links on press releases to see how many times people opened the email and which links they clicked. From there we're able to pull reports to see who we can target.
Read this authenticated review
January 21, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Innovative Uses

  • Scheduling feature
  • Replicate feature
  • Test email feature to the working team to verify before sending the actual email to about 1200 subscribers
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (215)
8.5
Dynamic content (209)
7.9
Ability to test dynamic content (202)
7.9
Landing pages (155)
7.6
A/B testing (178)
7.8
Mobile optimization (216)
8.6
Email deliverability reporting (455)
8.8
List management (231)
8.3
Triggered drip sequences (151)
7.8
Lead nurturing (2)
6.8
Lead scoring and grading (1)
10
Data quality management (1)
10
Automated sales alerts and tasks (1)
10
Calendaring (1)
10
Event/webinar marketing (1)
10
Social sharing and campaigns (2)
10.0
Social profile integration (1)
10
Dashboards (62)
7.7
Standard reports (229)
8.2
Custom reports (40)
7.3
API (2)
8.9
Role-based workflow & approvals (1)
10
Customizability (2)
6.3
Integration with Salesforce.com (2)
8.4
Integration with Microsoft Dynamics CRM (2)
8.4
Integration with SugarCRM (2)
8.4

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Reporting & Analytics Features

Has featureStandard reports

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Pricing

Starting Price: $10

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android