Mailchimp Reviews

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Score 8.3 out of 100

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Reviews (1-25 of 246)

Alfred Brock | TrustRadius Reviewer
February 03, 2020

Mailchimp to the Rescue

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis.

Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.

Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.

Read Alfred Brock's full review
Valie Robbins | TrustRadius Reviewer
January 28, 2020

MailChimp -- a great product that allows businesses of all markets compete!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Great for small to medium businesses who can use MailChimp's functionality within their marketing department's. I personally know a number of businesses across several vertical markets who successfully use MailChimp to promote their business in a variety of ways. Larger companies who require more complex e-mails regarding graphics and registrations pages not so much. But for simple e-mails - absolutely fabulous!
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Megan Russell | TrustRadius Reviewer
January 15, 2020

MailChimp is perfect for nonprofits and small businesses.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

MailChimp is best suited for people who are waiting to communicate with their customer base on an automated level as well as on one-off basis. I wouldn't say that MailChimp should be used by someone who is just trying to email 3 or 4 people, like if they were trying to keep communication with their board members for a nonprofit. That would be the kind of task that could be accomplished in your personal email account. But if you were a nonprofit this would be a great way to reach out to donors and keep them up to speed with what is going on with your Org, how to get involved, etc.
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Jessica Meadows Rich | TrustRadius Reviewer
January 11, 2020

A funny name but a serious e-marketing solution!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We use the free option of MailChimp, which means some features aren't available to us. However, as a nonprofit organization, the ability to communicate with our learners directly for free means we are able to focus on our mission and not worry about the bottom line. I feel that the free version is incredibly robust and has almost all that we need. The only issue is that we are limited to sending 1,000 emails a day. This fits our needs and we've been able to work around this limitation; however, if you have a much larger contact list and are sending daily emails, then the free version wouldn't be for you.
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Vicki Lesage | TrustRadius Reviewer
January 10, 2020

MailChimp is easy to use and affordable -- you'll be up and running in no time!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
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Mike Muller | TrustRadius Reviewer
January 10, 2020

Mailchimp is one of the most affordable and powerful email marketing platforms out there.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is the go-to platform for anyone who wants to get started with an email platform or who needs a strong email platform but does not want to invest in a full-blown marketing automation platform. It provides lots of great tools to get started with email marketing. The templating engine is good, as is the editor. Creating well-designed emails that render correctly is not easy and Mailchimp really helps.
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Jason Carlage | TrustRadius Reviewer
January 08, 2020

Send mass emails with ease with Mailchimp

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is terrific for any organization that is looking to send email campaigns to a large group of people, send multiple email campaigns to a variety of lists, and create campaigns with a variety of text and graphic options. If most of the email outreach an organization does is individual outreach, or if mass emailing is more periodic, it might be best to utilize the free mail merge functions of Gmail.
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Ron Rothstain | TrustRadius Reviewer
January 07, 2020

Professional and easy way to send to the masses!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is absolutely ideal for corresponding with customers/clientele. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchimp does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly. Can get pricey if you have a large subscriber list (over 2,000).
Read Ron Rothstain's full review
Maria Clara Daly | TrustRadius Reviewer
January 07, 2020

Great email platform for communications, testing and segmentation

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is great for pretty much any sort of communication you need with your list, so long as you're building your list effectively. You can generate API keys that help feed into multiple applications (we primarily plug it into Gravity Forms) as well as generate and style your own forms from within the site if you'd prefer that. You don't want to overwhelm a prospect with self selection options but if you create hidden fields to better tag and categorize people if possible you can grow your list effectively. I find many clients however just endlessly dump emails in with no categorization or segmentation (and sometimes questionable opt in status) so - keep your data clean, and ensure your prospects know what they're signing up for.
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Stella Olsson | TrustRadius Reviewer
April 27, 2020

Mailchimp offers a new experience in doing Email Marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

With Mailchimp you can import contacts very easily, allowing you to speed up your work if you already had a list of contacts. For those who are already used to Email Marketing, this tool is very useful due to the large number of tools that it brings. The templates come with a customizable HTML format that allow users to be more free when they want to design their email to their liking. The A/B tests are of very excellent quality providing opening information and/or clicks of the campaigns sent.
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Barbara Hinkle | TrustRadius Reviewer
March 20, 2020

Perfect for increasing traffic!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is a marketing service so its specific service is based on that and unified to the marketing area, it is perfectly suited to sending advertising in a mass campaign. It has stood out in this field, but its panel or service is not associated with others. areas since it would not provide success or any tool to offer quality.
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Brendon Brown | TrustRadius Reviewer
February 27, 2020

Mailchimp revolutionized email marketing, but will it keep the throne?

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would recommend Mailchimp for mid-sized bloggers with small lists exploring email. If they put some time into the free version of Mailchimp they will find it relatively easy to find talent to design and develop their campaigns. That being said, there are other simpler self-serve options with incredibly beautiful templating options that get you off the starting block much more quickly.
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Manan Vora | TrustRadius Reviewer
February 04, 2020

Great list builder for individual and small team entrepreneurs

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are a business starting out, Mailchimp has the best email sending systems for a couple of reasons -
  1. Ease of creating lists.
  2. Zero cost when you start off.
  3. Simple to use for non-technical entrepreneurs.
  4. You don't need any coders to develop emails in HTML. Mailchimp's email builder is easy to use with drag and drop features and you can create beautiful emails with it.
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Michelle Messenger Garrett | TrustRadius Reviewer
January 21, 2020

Mailchimp is the best for small business newsletters

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For small businesses, it's ideal for newsletters and other campaigns. Free and easy to use. I often recommend it to my clients and to other freelancers. I just wrote a post about my favorite free and low-cost tools and included Mailchimp on that list. I'd rate it a 9 out of 10.

For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
Read Michelle Messenger Garrett's full review
Sundeep Gopal | TrustRadius Reviewer
January 21, 2020

Mailchimp - Probably the best email marketing tool out there.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp works like a breeze if you need to send out a newsletter or product update. However, it can become quite expensive as your list grows. The pricing will not hurt if you consider the productivity gains and the ease of using the platform. Maintaining records and composing emails is easy and works like a charm.
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Lokesh Meena | TrustRadius Reviewer
January 20, 2020

Bulk email giant - Mailchimp

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is very suitable for an organisation with a low marketing budget or that doesn't have much IT expertise. Small startups that are just beginning with their email marketing should go for it. Large organisations with a high budget or nice IT expertise should not go for it, as they have so many alternatives that can help them to reduce their time, energy and money spent.
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Renea Hanks | TrustRadius Reviewer
January 17, 2020

Mailchimp Is Much More Than an Email Campaign Tool!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is perfect for the startup! It helps so well getting you started and while the templates leave much to be desired, they encourage you to get more creative! 2k subscribers is a very fair amount to get started for free and then they begin charging is perfect for people just starting out. There are many videos and trainings available so you don't feel so overwhelmed. Excellent growth hacking tool!
Mailchimp also can help with social media scheduling. This is something that, as a company, we are going to work more with in 2020. They even now have websites in beta testing right now which is a fancy word for "We are working all the knots out and about to roll out something fantastic! Hold on!"

I have never personally experienced a situation where Mailchimp is not appropriate. It works well in small and large companies.
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Nicholas De Salvo | TrustRadius Reviewer
January 17, 2020

Simple, Powerful, and Effective

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is our go-to recommendation for anyone just getting started with an email marketing platform. The interface is fairly straightforward and the service makes it easy to set up and start sending emails. Less developed are its auxiliary services such as landing pages, websites, and CRM which seem like they have some work to do to catch up with their competition.
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Sarah Bandy | TrustRadius Reviewer
January 17, 2020

Mailchimp - An Intuitive Email Marketing Option

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think Mailchimp is really great for the beginner business or nonprofit manager looking to engage and inspire an existing database. It’s so hard to share the stories of impact while simultaneously doing the work and Mailchimp helps streamline that process for people who have little to no graphic design training.
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Scott Markman | TrustRadius Reviewer
January 17, 2020

Mailchimp is the BEST, except if you have Shopify as your eCommerce platform.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We still use Mailchimp, but for our inactive subscribers and low-quality score subscribers (like people that we've acquired through giveaways) since it's much cheaper than our new email service provider. However, since our email service provider is more robust, we have that integrated with Shopify. If budget is an issue, Mailchimp is a very cost-effective solution.
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Steven Duran | TrustRadius Reviewer
January 16, 2020

Simple and affordable email marketing solution

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are just getting started out with an online presence, then Mailchimp is a great way to go. If you are just getting started with an eCommerce presence, then Mailchimp is also a great way to go. You won't really encounter many limitations with MailChimp until you start getting into large audience sizes and major eCommerce sales numbers.
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Eric Chin | TrustRadius Reviewer
January 14, 2020

Mailchimp is an impeccable software

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp has allowed me to create marketing campaigns easily, and our website visitors can leave their data and subscribe automatically to be part of our campaigns. This software contains an autoresponder but not for the trial version, and it is quite important for us to have this feature since our team of professionals concluded that it is very useful when reading large databases of external programs. It is easy to use and does not take much time to know its total operation. Mailchimp is a great tool that all SMEs should use. Its online deployment is very wide. Mailchimp works in an excellent way on devices with Windows and Mac systems. It is highly recommended for these.
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Feature Scorecard Summary

WYSIWYG email editor (205)
8.5
Dynamic content (200)
7.8
Ability to test dynamic content (193)
7.9
Landing pages (146)
7.6
A/B testing (168)
7.8
Mobile optimization (205)
8.6
Email deliverability reporting (223)
8.8
List management (220)
8.3
Triggered drip sequences (144)
7.7
Lead nurturing (2)
7.0
Lead scoring and grading (1)
10
Data quality management (1)
10
Automated sales alerts and tasks (1)
10
Calendaring (1)
10
Event/webinar marketing (1)
10
Social sharing and campaigns (2)
10.0
Social profile integration (1)
10
Dashboards (62)
7.7
Standard reports (218)
8.2
Custom reports (40)
7.4
API (2)
9.0
Role-based workflow & approvals (1)
10
Customizability (2)
6.5
Integration with Salesforce.com (2)
8.5
Integration with Microsoft Dynamics CRM (2)
8.5
Integration with SugarCRM (2)
8.5

About Mailchimp

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Platform & Infrastructure Features
Does not have featureAPI
Does not have featureRole-based workflow & approvals
Does not have featureCustomizability
Does not have featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android