Mailchimp

Mailchimp

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.1 out of 100
Top Rated
Mailchimp

Overview

Recent Reviews

Great customer engagement tool

10 out of 10
June 11, 2022
Reaching out to more and more customers and users was a constant challenge for us and luckily with the introduction of Mailchimp, we were …
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An Easy to Use Email Platform

8 out of 10
June 02, 2022
We use Mailchimp for both internal and external email communications. Internally, we use it to share company news, surveys, in-house …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Email deliverability reporting (620)

8.6
86%

WYSIWYG email editor (384)

8.2
82%

Standard reports (398)

8.2
82%

List management (403)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mailchimp, and make your voice heard!

Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month

Features Scorecard

Email & Online Marketing

8.1
81%

Lead Management

9.1
91%

Campaign Management

10.0
100%

Social Media Marketing

10.0
100%

Reporting & Analytics

7.7
77%

Platform & Infrastructure

8.1
81%

Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Mailchimp Reports - See open rates, click rates, unsubscribes, and even compare your results to industry averages right in the Mailchimp reporting interface.Mailchimp Mobile - Stay on top of your email campaign activity and effectiveness with Mailchimp's mobile reports.Create an email, ad, or landing page to reach the right people at the right time. Target customers based on behavior, preferences, and previous sales. Get in-depth reporting insights to make every touchpoint with your customer better than the last.MailChimp integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Mailchimp Video

To help you decide if MailChimp is right for your organization, we've synthesized thousands of reviews on TrustRadius to determine the top strengths and limitations of MailChimp. We also go over what use cases it is best for, and when you should consider other options.

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Comparisons

View all alternatives

Frequently Asked Questions

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

How much does Mailchimp cost?

Mailchimp starts at $10.

What are Mailchimp's top competitors?

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

What is Mailchimp's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.6.

Who uses Mailchimp?

The most common users of Mailchimp are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 435)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
With the introduction of Mailchimp into our business, running email and promotional campaigns has become a piece of cake. I am easily able to engage better with my customer before any important product launch or product-related upgrades. The reports and analytics are very detailed and insightful making me understand my customer better.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp suited us well in the area of installing and customizing the widget used on our website for gathering emails from people willing to signup for our newsletter. The submitted addresses are automatically flowing to the database where they are stored. Managing them could have been easier but it is decent enough. We were lacking the possibility to send out newsletter in the free plan.
Ashiqur Rahman Khan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp makes it easy for us to email marketing campaigns to multiple clients from one platform. We can easily set up campaigns with different messages for each client. I use Mailchimp to capture leads across platforms and segment website users. We've integrated other tools seamless with a variety of options. It would be nice to resend one I made to a new person and keep it under the original. Although I enjoy MailChimp's user-friendliness and attractive templates, it also offers robust reporting and tracking features.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you're just getting started with email marketing, a great tool to begin with is MailChimp. There are a lot of email platforms on the market, but I have found MailChimp to provide the necessary "horsepower" to start my email marketing journey. I recommend that you evaluate this as a possible solution.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is well suited for a scenario in which you are seeking to send out newsletters that can be easily constructed to multiple users within your organization. Using the simple user interface, you can easily send out newsletters on your desired cadence. Mailchimp is less suitable should you desire to collaborate with co-workers on the newsletter.
Score 10 out of 10
Vetted Review
Verified User
Review Source
When you want to connect with your users and customers, Mailchimp is quite useful. We are able to send non-stop email campaigns to all our users. The best part is the email deliverability of Mailchimp. We are able to reach all our customers in their Inbox itself rather than their spam folder. Also, the analytics aspect is very cool.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp handles the organization of customer contacts and their segmentation well. It's relatively easy for novice users to create and send bulk emails without much technical knowledge. There are many options available to design and build templates and emails. Mailchimp has helped us refine and improve our email marketing campaigns for customers and employees.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Creating email templates to reuse can be a daunting task, especially if you are not a developer or have strong front end experience. Mailchimp allowed us to get our templates up and running pretty quickly and we were able to preview how they rendered easily as well.

Additionally, we have a small audience list but it changes pretty quickly, so we want to make sure we are sending to actual subscribed recipients to maintain a positive reputation score. Mailchimp allows us to stay on top of our recipient list quite easily.

Highly recommend this tool, especially if you don't have a large team and you are just getting started with Email Marketing.
Ashlie Pappas | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Mailchimp will probably always be my go-to for those who are just starting their list or online business, as it is easy to use for basic functions.

However, I don't think it's a great option for anyone with a sizable list who needs advanced email marketing capabilities. Even with their most recent changes, the interface is hard to look at for any extended period of time and is cheesy. To be honest, it may be my prejudice from working with other email platforms and the difference in user interface. For someone who starts and grows with Mailchimp, it could very well handle more complex functions considering the newer features such as "Journey" automations. But it still doesn't feel very intuitive where other platforms are.
Cara Siera | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is great for acquiring and storing email addresses. Some of the features are difficult to use. For example, I would like to create different welcome emails originating from different links. I was not able to do this in a streamlined way. I ended up making a landing page, and then it was hard to get back to it on the Mailchimp site to edit it later.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The best part is that it's completely free for up to 10,000 emails each month. There are several templates that we may customize, and it just needs a basic understanding of HTML and CSS. Sending out daily or weekly newsletters for new products or events is an excellent use of the Mailchimp service. E-commerce systems like Shopify can benefit greatly from the use of this technology for email marketing. Small enterprises will benefit greatly from this.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Outreach marketing is not ideal if you are looking to use Mailchimp in my opinion. Mailchimp is more suited for inbound marketing like newsletters, product releases, or event publications. Therefore, it’s best to have a good mailing list before getting into Mailchimp. Otherwise, don’t expect to reach new customers and create possible lead opportunities.
Score 3 out of 10
Vetted Review
Verified User
Review Source
We started a new client on Mailchimp who had about 500 emails from their Shopify store. The list would not automatically sync so we exported the list. After sending the first email campaign the list was archived because 12 subscribers reported the email (all but one from Yahoo email). We could not use the solution and moved them to another solution. We have started recommending other solutions and found the support for partners to be disappointing.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We had recently added the cart feature to our payment funnel. Mailchimp identifies the users who added a particular course in their cart and did not finish payment, then send email notifications. This helped us to target hot leads and sell them the product.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is well suited for sending out quick & simple emails if you don't have a specific design in mind. The templates are great to use and easy to fill in your necessary information. It's also well-suited for sending out different email campaigns based on the audience since you can easily divide your audience by tags and send campaigns to different tags. Mailchimp is less appropriate if you want an extremely customizable experience. It can be tough to use design-wise, and I find it a little difficult to make large edits to your audience. You have to go into your audience members one by one, so if there are any big changes, it can take a while.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For small businesses, it's ideal for newsletters and other campaigns. Free and easy to use. I often recommend it to my clients and to other freelancers. I just wrote a post about my favorite free and low-cost tools and included Mailchimp on that list. I'd rate it a 9 out of 10.

For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
Francisco Gomez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is without a doubt the right tool to alleviate many inconveniences in marketing management. It greatly facilitates work and automates various work aspects. If you are having problems regarding promotional campaigns, or the commercial funnel is not working as expected, Mailchimp is the tool you need, it helps a lot to have a good link with customers and to offer just what they need through your products. I recommend that you try it and allow yourself to enjoy the great benefits of Maichimp.
Farhan Ahmad | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The best thing is that it is free for up to 10 thousand emails in a month. It provides a number of templates that we can edit, it just requires little knowledge of HTML and CSS. If we have to provide a newsletter for new offers or any event every day or week then Mailchimp is a good option. It is one of the best tools available for email marketing for niche-based e-commerce applications like Shopify. This is very helpful in promoting small businesses.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is suitable for sending long, complex emails with multiple images and blocks of content. It is very useful for newsletter-style emails. If you are looking to mostly send short basic emails, another email service may be better for this.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is a great solution if email marketing is a necessity for your business. If you are sending frequent, weekly (at least) newsletters, then Mailchimp is both a reliable and cost-effective tool. If you are like us, however, sending infrequent emails, the monthly pricing structure is prohibitively expensive and not ideal for our use case.
Oyo Examol | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp has an excellent user interface and is easy to use for newbies. I started my carrier using this tool and still, I am using it because no other email marketing tool matches the Email deliverability rate with Mailchimp. Pricing depends on your subscribers.