Mailchimp Reviews

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Score 8.3 out of 100

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Reviews (1-25 of 340)

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May 02, 2021
Preet Chovatiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is the best suitable for those who are involved with the newsletter system because in newsletter system integrations are more important and Mailchimp provides too many integrations like WordPress, Zapier, etc. Mailchimp is for those who are looking for all one solution for a CRM and for inbound campaigns because Mailchimp provides easy to do so with features such as forms, landing page and email marketing campaign.

Mailchimp is not well suited for Affiliate marketers because they have a strict policy prohibiting affiliate marketing under terms of usage. If you are looking for easy email automation then Mailchimp is not a better option. It is helpful to small to medium-scale businesses.
Read Preet Chovatiya's full review
May 02, 2021
Angelina Garcia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

MailChimp offers great storage for contact data and a better way to track trends that helps understand the audience better with clickable sections within the dashboard that ensure the marketing department launch campaigns based on real-time, accurate data. This system will ensure that we send targeted messages to subscribers based on how they interact with our products and services.
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April 22, 2021
Sasha Brito | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is a platform that has an excellent performance in the creation, general and individual administration, and also in the concrete analysis of the results of advertising campaigns. I believe that this platform has a lot of potential and would be an excellent option to consider for any company that wants to optimize its process of creating and managing advertising campaigns.

Despite the deficiencies that it presents in its deliverability for Outlook recipients, it is a perfect option for those companies that seek good control of many advertising campaigns.
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April 10, 2021
Vicki Lesage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
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April 08, 2021
Jason Carlage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is terrific for any organization that is looking to send email campaigns to a large group of people, send multiple email campaigns to a variety of lists, and create campaigns with a variety of text and graphic options. If most of the email outreach an organization does is individual outreach, or if mass emailing is more periodic, it might be best to utilize the free mail merge functions of Gmail.
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March 21, 2021
Carmen Rodriguez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would definitely recommend MailChimp to anyone considering implementing it in their business. This software is the appropriate one to have a general control of all the advertising campaigns that are in progress, in addition, it allows to see detailed information about each campaign, such as: how many clients have accessed, how many clients have not accessed, how many clients have received it And many other things. Despite the fact that MailChimp has a slightly poorly optimized anti-spam system, I think it is a platform that can be used to the maximum and great things can be achieved which help to send campaigns progressively to customers. With MailChimp, campaign creation is very simple as it has a "drag and drop" campaign creator which allows you to add information with just one click.
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March 19, 2021
Chris Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp does a lot for you, despite taking some time to figure it out and all it's multiple functionalities. It's a great tool that should benefit communications with customers and keeping you top-of-mind. It is definitely not as easy as firing off an email to your group of contacts from Outlook, but your return is so much greater.
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March 19, 2021
Mukesh K. Singhmar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is a great tool for anyone who's looking for an email software that provides great inbox delivery. Their email deliverability is one of the best in the industry. It is also well suited for someone who's getting started with email marketing. Because it comes 'forever free' if you have less than 2,000 contacts and you intend to send less than 10,000 emails it's a great tool to get your feet wet.
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March 19, 2021
Andrey Rusev | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For users who need to start their first steps in the email marketing, Mailchimp is my recommendation, and later, when their email list become bigger, it's easy to upgrade to the next monthly plan. It's good that at any moment you can pause the paid plan and activate it again when you are ready and have something to send to your audience.
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March 18, 2021
Jon Fauver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is best suited for SMB businesses just getting started in eCommerce, companies with small lists and simple email strategies (ie monthly newsletters). Mailchimp starts to get expensive and loose functionality at large list sizes and complex lead gen campaigns, requiring solutions like Zapier (added expense) to combine use with other platforms.

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March 17, 2021
Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If someone needs to send mass emails and guarantee deliverability, Mailchimp is an easy solution for that. If you have purchased lists from external sources, don't consider Mailchimp. They pride themselves on deliverability and won't let their servers get spammed by bad emails. Also they have easy to use drag and drop builders.
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March 17, 2021
Christopher Page, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For clients just starting their email marketing journey, I recommend Mailchimp. I haven't used it for more advanced clients or clients with larger lists. It's great for newsletter distribution and easy email design. I haven't used their visual workflow builder/automation, but glad to see they finally built that.
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March 17, 2021
khayati jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is [the] best software to do email marketing as it gives us a feature to create our own content with inbuilt templates which is easy to use with the drag and drop facility. We can create content and publish it in a very short span of time. Anyone can use it as it is easy to use and manage. No coding skills [are] required to generate landing pages and getting data from different sources.
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March 17, 2021
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is ideal for businesses that want an easy to use, free and quick to set up software, in order to mass communicate with their users or clients. It's also ideal to integrate with your website for visitors who want to sign up to your newsletter, since virtually every CMS has an integration with Mailchimp.

It might not be ideal to run NPS surveys or do advanced email marketing automations.
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March 17, 2021
Genie Forkner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For a micro organization, startups and non profits that have minimal skills in the area of email marketing Mailchimp is a good tool to build some skills. The easy to read analytics offer easy to understand audience insights. The pre-designed templates help create well structured content to increase open rates and conversions.
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March 17, 2021
Mary Monday | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are looking to have a simple, easy to learn tool for email marketing, Mailchimp is a good option. If you are looking to have a lot of control over the HTML of the email or any kind of marketing automation for triggered campaigns, it is less ideal. Content is easy to import and edit in the tool.
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March 17, 2021
Tory Robinson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is well suited for smaller businesses that do not run robust marketing programs. I believed this email marketing platform is best for companies who run one-off emails, such as promoting webinars and events, rather than a consistent set of email cadences. It's most likely suited for marketing coordinators of smaller enterprises.
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March 16, 2021
Cory Dawson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think Mailchimp has its niches on why it could be good for certain company. It is a widely known product that can even be free for some smaller users. I do feel like it is a good product and gets the job done for those who need a less in depth experience in the email marketing world.
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March 15, 2021
Kristi Porter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is best suited for startups who need to bootstrap and for those with simple email marketing needs. Need a free tool? Go for it. Need to only send to one list and only have one opt-in? Proceed. Want an email marketing tool with lots of other add-ons and features? This could be for you.

However, I saw early on that it wouldn't grow with me. I know that very large companies use it, so I fully admit that there are probably things I don't understand or maybe am not using correctly. But the problem is that when they first started, they were easy to use and ahead of the curve. I loved it. But I feel like they've just become complex and bulky, though, as they add features. Why have I been with them for years and it seems to become harder to use?
Read Kristi Porter's full review
March 14, 2021
Eric Serdar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

This tool is great for small businesses. It's great to get you started and up and running. You'll be able to segment lists, create your own email templates (or upload ones that you've created), create automation based on actions, and see the success of your campaigns. If you're new to email marketing/automation this is a great tool to get started with.
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March 13, 2021
Ryan Sarti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you like to be ahead of the curve with planning and scheduling your emails, the advance scheduling feature is terrific. With the calendar view, you can see when everything hits the outbox. The option to send so it lands at the optimal time in the recipient's inbox is great. I market to 43 countries. Being able to time it to the inbox really matters.
The ability to tag and curate your lists is easy. Not matter how good your emails are if you don't have a good list, your content doesn't matter.
Read Ryan Sarti's full review
March 13, 2021
Ashlie Pappas | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp will probably always be my go-to for those who are just starting their list or online business, as it is easy to use for basic functions.

However, I don't think it's a great option for anyone with a sizable list who needs advanced email marketing capabilities. Even with their most recent changes, the interface is hard to look at for any extended period of time and is cheesy. To be honest, it may be my prejudice from working with other email platforms and the difference in user interface. For someone who starts and grows with Mailchimp, it could very well handle more complex functions considering the newer features such as "Journey" automations. But it still doesn't feel very intuitive where other platforms are.
Read Ashlie Pappas's full review
March 13, 2021
Matthew Gardner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Mailchimp is a great all-around tool but doesn't specifically master any one use case except "general, low-touch newsletter". To get the power of a lot of sales/marketing tools you'd have to use the API a ton, and the Slack integration is not as powerful as I would like. If I just wanted to build a mid-size newsletter with manual sign ups I'd definitely use Mailchimp, but for a larger SaaS company you need more specialized power.
Read Matthew Gardner's full review
March 13, 2021
Matt Varney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For the free tier, with a volume of 2500 emails, the solution is great. You can have a very professional looking (and acting) newsletter even if you are a small business with no budget. It also helps to be able to track all your interested parties (customers, members, etc), in an online and highly available manner. The mobile experience for the members is also pretty good.
Read Matt Varney's full review

Feature Scorecard Summary

WYSIWYG email editor (295)
8.5
Dynamic content (287)
7.9
Ability to test dynamic content (275)
8.0
Landing pages (220)
7.8
A/B testing (241)
8.1
Mobile optimization (294)
8.5
Email deliverability reporting (535)
8.8
List management (313)
8.3
Triggered drip sequences (214)
8.0
Lead nurturing (2)
6.7
Lead scoring and grading (1)
10
Data quality management (1)
10
Automated sales alerts and tasks (1)
10
Calendaring (1)
10
Event/webinar marketing (1)
10
Social sharing and campaigns (2)
10.0
Social profile integration (1)
10
Dashboards (62)
7.7
Standard reports (309)
8.3
Custom reports (40)
7.3
API (2)
8.9
Role-based workflow & approvals (1)
10
Customizability (2)
6.2
Integration with Salesforce.com (2)
8.4
Integration with Microsoft Dynamics CRM (2)
8.4
Integration with SugarCRM (2)
8.4

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Reporting & Analytics Features

Has featureStandard reports

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Pricing

Starting Price: $10

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android

Frequently Asked Questions

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

How much does Mailchimp cost?

Mailchimp starts at $10.

What are Mailchimp's top competitors?

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

What is Mailchimp's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.8.

Who uses Mailchimp?

The most common users of Mailchimp are from Small Businesses and the Marketing & Advertising industry.