Skip to main content
TrustRadius
Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (457)
    8.5
    85%
  • WYSIWYG email editor (436)
    8.1
    81%
  • List management (458)
    8.1
    81%
  • Standard reports (454)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

9 people also want pricing

Alternatives Pricing

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

Return to navigation

Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
Return to navigation

Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(1-25 of 494)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is great for sending messages to many recipients at once without overburdening your mail server or risking damaging your domain reputation due to overzealous spam filters. The merge tags feature allows us to personalize and customize each message in many ways. The ability to schedule messages well ahead of time is a huge plus.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's a great tool for someone just starting out, either as a beginner in marketing or for a small business. There are so many great reading resources on Mailchimp's own web page that teaches you about Mailchimp itself and also general marketing. Even if you are just on a free plan you can take advantage of the many educational articles.
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is perfect for small businesses that want to scale their email lists and get started with email marketing. However, it tries hard to be a one-stop-shop for everything, but it really only does email marketing exceptionally well—the rest is "meh," which means it really should just be an email tool, and you'll need to use other tools to supplement the rest of your marketing needs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp has a very user-friendly layout. It is easy (even for a beginner) to get and design emails, build drip campaigns, etc. It has a very easy sorting system with folders, so you can categorize emails that have gone out, which is super convenient for going back to see how something did before replicating it.
Adeeb Siddiqui | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's a great tool for anyone who needs to start with marketing email campaigns and automations. The predictive segmentation comes very handy when foerst starting to know your audience. Customer support is great and are willing to help anytime.
February 07, 2024

Great tool

Paula Petroni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SUITED
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.

INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Now that it is owned by Intuit I really can't recommend it for any scenario. In my opinion, it seems most popular among those who lack technical skills and go for the easy option.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a great tool for basic email marketing. It is affordable and doesn't break the bank. For small businesses that are simply looking to send a monthly newsletter, Mailchimp is a great option. For anyone looking for a more integrated tech stack solution, there are better tools out there.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Content heavy newsletters like ours that run 750-1,000 words seem more suited to other, new platforms. Everything from the way that onboard hints try to cut wordcount to the editing pane and email layout being two separate items makes using MC difficult.

Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
Lisa Reinhart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is ideal for a small non profit or a small business just getting started. It lets you reach your audience and stay within the parameters of compliance (which many aren't aware exists). However if you are really interested in getting into the weeds and using things like audience segmentation, variable content, lead journeys etc - you need to either invest in a higher level version of MC or look at alternative products. Email Marketing Matters!
October 18, 2023

MailChimp review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very well suited to quickly create and launch new email campaigns, build responsive designs and test them. It is also very easy to build pages and start active campaigns to generate more buzz and leads.
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well for me Mailchimp is the go to email marketing tool. If you are a startup business looking to get into email marketing and you have a mailing list with less than 2000 subscribers, it it a great place to start. You could however look at the capabilities of other service providers in case you have a much bigger mailing list. Having said that one important reason why I would recommend Mailchimp over many other service providers is their policy on spam. They maintain things so that everything works as expected for the genuine businesses that just want to connect with their subscribers genuinely.
Kèlene Poyurs | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
As mentioned previously, MailChimp is great for people with small databases and ecommerce stores who are just getting into email marketing. For people who need a larger database or a more robust set of tools, there are better options out there. While user-friendly, there are some things that are hard to find or unintuitively placed within the menus which can make it challenging to get the full benefit of your plan. Definitely a great first platform.
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Considering the cost and pricing, it's well-suited for someone getting started with email marketing. Most of the features are easy to use, and there are vast resources around anything to get started quickly. The marketing team doesn't need any particular training to use the product. I believe it's excellent for products which have a use case of keeping the audience engaged over email. Email marketing and automation can be handled pretty well within Mailchimp. If you are looking for additional capabilities, you must use the integration features or different tools with it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is well-suited for any organization that needs to send out mass email campaigns. There are a few technical skills that are required to get an email looking clean and professional, but once you have some templates made, it makes it easy to send great-looking emails to your contact lists. If someone is not tech-savvy, they should be prepared for a steep learning curve and to find quality YouTube videos to help. I say this because I tried to help my church's secretary learn how to use our Mailchimp account once. Let's just say, I'm still the main guy sending the church's emails.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We built a site for launching a new spa retail location and it helped building a mailing list. We integrated it with Privy pop-up tool and included in all promos, flyers, etc. to get signups. Also for another client we had a contest where signing up enters them into a draw to win a prize and that worked even better.
October 13, 2023

Does the job

Hannah Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It works very well when sending out newsletters and to be able to tweak the newsletter for different audiences.
As a small company it can be difficult to know whether we are getting value for money as we do not send mailing on a frequent basis. Maybe there could be a pricing model based on usage?
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For generally good all round marketing campaigns which allows to target based on various segmentation rules and to run bespoke campaigns based on ever changing needs. It also is very useful to communicate with existing users to inform. Them of product changes and updates and potentially upgrade them and increase your ARR
Return to navigation