Mailchimp

Mailchimp

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.1 out of 100
Top Rated
Mailchimp

Overview

Recent Reviews

Great customer engagement tool

10 out of 10
June 11, 2022
Reaching out to more and more customers and users was a constant challenge for us and luckily with the introduction of Mailchimp, we were …
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An Easy to Use Email Platform

8 out of 10
June 02, 2022
We use Mailchimp for both internal and external email communications. Internally, we use it to share company news, surveys, in-house …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (622)
    8.5
    85%
  • WYSIWYG email editor (386)
    8.2
    82%
  • Standard reports (400)
    8.1
    81%
  • List management (405)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mailchimp, and make your voice heard!

Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month

Product Demos

What Reviewers Think About MailChimp
What Reviewers Think About MailChimp
05:08

Features Scorecard

Email & Online Marketing

8.1
81%

Lead Management

9.1
91%

Campaign Management

10.0
100%

Social Media Marketing

10.0
100%

Reporting & Analytics

7.7
77%

Platform & Infrastructure

8.1
81%

Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Screenshot of Mailchimp Reports - See open rates, click rates, unsubscribes, and even compare your results to industry averages right in the Mailchimp reporting interface.Screenshot of Mailchimp Mobile - Stay on top of your email campaign activity and effectiveness with Mailchimp's mobile reports.Screenshot of Create an email, ad, or landing page to reach the right people at the right time. Target customers based on behavior, preferences, and previous sales. Get in-depth reporting insights to make every touchpoint with your customer better than the last.Screenshot of MailChimp integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.Screenshot of MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.Screenshot of The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Mailchimp Video

To help you decide if MailChimp is right for your organization, we've synthesized thousands of reviews on TrustRadius to determine the top strengths and limitations of MailChimp. We also go over what use cases it is best for, and when you should consider other options.

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Mailchimp starts at $10.

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews

(1-25 of 50)
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Harrison Pershing | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Vicki Lesage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We like MailChimp, it's affordable, and are looking forward to trying out some of its new features. We've tried many other email marketing platforms and, at the time, none met our needs as much as MailChimp. Even if the competitors have improved, it would take a lot for us to switch from MailChimp because (a) we're familiar with it and (b) we're happy with it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's really great it's just tricky to include the same format for some emails. Ex: I have to copy and paste a message a few times to get it to look the way I want. Overall it provides great analytics and helps with reporting.
Valie Robbins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is very simple to use once we get familiar. And scheduling feature is a very nice option to plan in advance for upcoming event communication and reminders. Also the test email feature to verify if the campaign looks like how we had imagined. Some of the cons however are - campaign going to promotions, limited content editing options, and the limited file attachment options.
Steven Duran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are very likely to renew our membership. For us, it's the simplest and most affordable solution that we maintain for our email marketing needs. It's something that we use every day for our customers and clients that we serve.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Great value for a low cost
  • Non-profit discount
  • Segmented pre-designed templates by business sector
  • Ease of use
  • Branding
  • Free photo storage
  • UI guidance
  • Call outs: to make sure you've covered all the necessary items before sending out the eblast
  • Eblast timer: set the blast to send on your schedule
  • Nice array of styles: many fonts, colors and templates
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
As long as we have information to give to our subscribers, the email system is still one of the best methods to reach everyone. That alone will keep us subscribed to Mailchimp in the future and because they have a pause my account option, it makes it even more convenient to stay with them.
Jordan Comstock | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We have always purchased bulk credits, never used it as a subscription. So I can't rate whether we would renew it or not. I will say that we have moved on to bigger and better ways to personalize emails with different processes, so Mailchimp has become a secondary sending service for us.
Tom Pick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
So many reasons. MailChimp is reliable, saves us a lot of time and effort, it's easy to set up and maintain, and it's a great value compared to competitors in the market. Also, MailChimp makes the effort to stay current and continue to enhance their base offering to make it even better and keep up with market trends.