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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (458)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (454)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2588)

Attribute Ratings

Reviews

(1-25 of 353)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
Any good tech stack will have more than one tool in it. In my opinion, software that claims to be all in one lacks in several areas. Mailchimp is no different. It needs to be evaluated and used for its strengths, while other tools need to be implemented to create a solid marketing stack.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This is what we do, so we've never needed Mailchimp to create landing pages or a website page. I thought that the experiments with reselling advertising were ill-advised. I'm not a fan of integrated platforms because my experience with them is that the additional products are merely good enough and that the value comes from convenience, not functionality.
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well I have been using Mailchimp since before it was an all in one marketing platform. So I still consider it as a go to for email marketing. At this stage and with my limited knowledge I would never simply rely on a single platform for my marketing since there are other platforms out there such as Hubspot with may offer other features that I would like to add to my portfolio when it comes to marketing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
it has been difficult to try and keep everything in mailchimp without deferring to another tool. we have a lot of trouble with deliverability and as a small organization we simply do not have the resources to really scale or spend a lot of time on our implementation of the tool.
Kèlene Poyurs | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
MailChimp has all the basic functionality one would expect from an all-in-one marketing platform but none of the features are robust enough for us to recommend it over other platforms to our clients. While it is relatively cheap if you have a small database, and great if you only want to send relatively simple email newsletters and do basic automations, especially for ecommerce, but for experienced marketers, the feature set just isn't robust enough. Definitely great as an intro platform
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
To be honest, we have not used it as all-in-one marketing platform within our organisation. Our main use case was around email automation and regular emails to subscribers. For us, we benefited a lot from email automation to improve some critical business metrics. The delivery rates of emails were decent as well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We mostly used it for email marketing. But for some clients we also used it for drip campaigns and various API integrations as needed. Some projects were good for using the API integration for using the nice intuitive user interface while connecting to other tools. We had some experience using other tools like Bloomtools, Marketo, Zoho, Hubspot and others.
October 13, 2023

Does the job

Hannah Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
As previously mentioned, it offers a service that we need, but if we found something better we would not be too bothered about moving on. It does the job, but something more suited to a small business would be preferable in regards to cost.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It has allowed to market to new and using users and also run bespoke campaigns. This has allowed us to increase our revenue. As we also use this to communicate with our customers, it has allowed us to increase user engagement. All in all, we think it has been an asset.
Maurice Hissink | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp does have a solid look and feel, which is appealing to many of my clients, who want a piece of software that "simply works".
Also, it will be one of the few that end up being shared within the communities that I work with (musicians) and is often the go-to piece of software that they choose.
So, adding them to a Mailchimp acount made it a lot simpler to help them to create valuable marketing e-mails.
Courtney Birnbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp gave me so much time back that I'd been spending on marketing work, eventually allowing me to move up in the company to a busier position because email campaigns no longer took such a high level of computer knowledge. I was pleased to be able to set up Mailchimp and train the team to handle these tasks through their all-in-one platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp has allowed us to ramp up our email and texting marketing efforts with clear reporting and dashboards. We have been able to quickly and easily see how we can improve our design, messaging, and list management after every email campaign. We have noticed a great improvement on our audience engagement. We are now beating the industry averages for open and click rates for our emails!
Darrell Canty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have benefited by saving time. With Mailchimp we are able to manage a lot of marketing campaigns in one platform and transfer that data into a CRM like salesforce which saves us from using multiple platforms for the same data
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It rocks that Mailchimp allows us to send emails, store contacts, and access basic engagement data. Our purposes would be better served if we had more capabilities to edit and track contacts. We are a membership organization and have to track audience payments and terms. Mailchimp is not so great for that. Mailchimp lacking that feature is what led us to switching to Neon for everything despite Neon having less attractive newsletter functions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We haven't really used it to its full potential as we are a mobile app-based company and we do more of mobile app engagement - which Mailchimp doesn't have at the moment. But we have used Landing Pages, EMail Marketing and Social media sometimes. The media library is also a great tool for us.
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