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I use Mailchimp for both promotional purposes and for monthly newsletters, information, etc. Mailchimp allows me to sort and filter …
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What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
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How Mailchimp Differs From Its Competitors
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Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
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Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
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What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
Mailchimp starts at $0.
Reviewers rate Email deliverability reporting highest, with a score of 8.5.
The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Reviews and Ratings
(2584)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
October 13, 2023
Great overall marketing tool
We use it to market to warm leads and also to try and upsell high tier plans to our existing users. We also use it run targeted campaigns for leads from events and trade shows and partner organisations. It is also used to inform specific user groups about important changes and feature releases.
- Great integrations
- Easy to use templating features
- It allows to do segmentation based on our needs
- I would like to have more audiences
- Phone support for standard plan
- Allow to use our subdomain without buying from mail chimp
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- Increased user awareness of product changes, which in turn has increased product usage
- Increased ARR for existing customers because of upsell.
Mailchimp is similar offering but ability to send transactional email from Brevo/sendinblue is definitely a step up. We have been with mail chimp for quite some time and mostly the familiarity of our users with Mailchimp is the reason for us to still use it. We will be comparing other similar products to see if we can get something with better value.
It has allowed to market to new and using users and also run bespoke campaigns. This has allowed us to increase our revenue. As we also use this to communicate with our customers, it has allowed us to increase user engagement. All in all, we think it has been an asset.
Most successful thing for us has been the ability to segment and target users and see what works and what doesn’t. It has taught us how to use segmentation to our advantage. Another key thing it has taught us is that you can get more revenue from existing users by just making sure that are across all the great features of higher tiers of the product.
- Segmentation
- Campaign templates
- Email marketing
We have been to use segmentation to target audiences better
- Email marketing
- Integrations
- Canva
- Jotform
3
Customer service Sales Technology
1
IT support
- Providing feature updates
- Targeted feature focus with upsell option
- Upsell through targeted feature focus
- Transactional emails
No
- Scalability
- Ease of Use
Will look at transactional email and custom subdomain ease
- Implemented in-house
No
Change management was minimal
- Initial setup
- No Training
Yes
No, cost
No
No
- Compose
- Schedule
- Initial setup
Yes
- Google analytics
October 03, 2023
Great Product, Great Value!
We currently use Mailchimp to gather data through online forms and send bulk emails to announce events and other happenings within the organization. Mailchimp is a wonderful tool and a great value. The tracking and analytics are invaluable as we try to manage our user and donor base more effectively.
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
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- Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
- Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
- Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
We primarily use the email marketing piece of Mailchimp but have done some experimenting with landing pages and automation, which seem to work very well. We have some legacy products that we are continuing to use for other marketing needs but may eventually integrate them all into Mailchimp to simplify our marketing.
Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
- Segmentation
- Sign-up forms
- Email marketing
- A/B testing
Because we have so many customers spanning different categories, the segmentation feature is important to deliver appropriate messaging to these individual customer groups. The ability to create segments 'on the fly' is very helpful. We use sign up forms to understand more about our potential customers and what things interest them and then use the email marketing features to message them directly with specific offers that appeal to them, based on the segment(s) they are in. The A/B testing is also a good way to test element placement in the messages to get the best return.
We have definitely benefited from the segmentation, as it allows us to focus specifically on items that we know potential customers are interested in and market to them in a more direct manner.
- Segmentation
- Email marketing
With our marketing goals, we look closely at two factors - ROI and resulting sales. We find that a combination of segmentation to direct messages to specific customers through email is incredibly effective in keeping ROI and sales at the highest levels. It also helps with retention since we are not sending information to people if they are not interested in the message.
- None
At this point, we haven't integrated any systems with Mailchimp, but will be looking into that in the future.
3
Everyone using Mailchimp in our organization is in the marketing department.
1
Our marketing director supports it.
- Keeping customers informed
- Aiding in customer retention
- Gaining new customers
- Story Telling
- Giveaways and contests
- Integrate with a CRM and segment even more specifically with customized messaging based on actions.
Yes
We replaced Constant Contact as the pricing and feature set was more attractive to us. We also used HubSpot briefly, but the investment versus return could not be justified. Nothing against either of these products, which are both excellent, but Mailchimp fit better with our needs.
- Ease of Use
I feel that we evaluated everything fairly and probably would not change the process.
- Implemented in-house
No
Change management was minimal
- Moving contacts, which was not really too cumbersome
- No Training
Absolutely! Lots of good online help as well.
Follow the instructions, watch the tutorial videos available on YouTube and figure out ahead of time what you really need so you don't waste time configuring things that you will never use.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
It was straightforward.
Adding more fields to the interface to handle special situations with segmenting users.
No. We rarely need help.
No
We had a situation where the interface was giving us problems and it turned out that there was a glitch in the system with our data. The support people took care of it literally within minutes and we were back up and running.
- Email creation and editing
- Previewing and testing
- Segmenting and list management
- User interface takes some getting used to, but is easy once you learn it
Yes
It works well for basic changes, although using a computer to do the heavy lifting is recommended.
- None
We may integrate with our CRM in the future, but we would have to work with the vendor to do so.
- File import/export
No advice
No need for any negotiation.
No advice
No
- None
- Maybe will upgrade just to add more users or enhance the feature set eventually
No
October 22, 2021
Invaluable Tool for Email Marketing!
I work for a small company and I am basically the marketing department. I consult with others as well, but I basically run the department. We use it to create email marketing campaigns that we run pretty frequently. I create campaigns about twice a week and then run all the metrics back for our company. I, then, upload all that data into Salesforce and inform our salespeople of who to contact and who [...] not [to] contact. We use it when we need to mass market to a bunch of different people or organizations.
- Reporting
- Extremely customizable
- Extreme ROI
- Customer service could be a bit better.
- It could have a better customer tracker.
- It could allow for increasing the number of sendable emails.
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- I have had an extremely positive investment.
- Below a certain quantity, it's completely free.
- Overall, I believe it is a great service.
We only ever looked at Mailchimp. We're an Atlanta-based company, and since they are from Atlanta, only around 3-4 miles from our office, we only looked at them. We started with a very small customer base, and they have allowed us to move up with them with our increased volume. I think it's [an] extremely valuable service that we will continue to use. I am not sure about their future, considering they were just bought by another company.
Both organizations I work for have yet to integrate it with anything. However, I have suggested we integrate it with Salesforce, our CRM, in order to have a 360-degree view of our customers. We can then create reports and dashboards that will track everything. We don't use it to sell products, really, but [...] to inform our clients/potential clients of what we are working on or are about to release.
We have a pretty strong open rate of around 20-25%, which, from our understanding, is very high for the legal services industry. I also use it for Argos, a company that provides construction materials for general contractors, [to] reach our clients and notify them of price increases or other systems we are working on. I've learned that it's a dynamic tool/environment and that you can always learn more about the tool and how to reach your clients.
- Marketing CRM
It has helped us tremendously in staying connected with our clients and potential clients. We can send out bi-weekly communications to stay in contact with them, and our sales team can figure out our best way to communicate with them and how to sell to them. We don't frequently [make] sales through our campaigns, but it is very helpful in our ability to stay on their radar.
We use the Marketing CRM and segmentation features. We have the predictive demographics enabled, but that doesn't seem to help us out too much. We know how frequently our clients are purchasing from us and what are the typical kinds of customers that will buy from us. It has helped us a lot in our ability to segment out our customer base.
- Segmentation
- Marketing CRM
- Dynamic content
- Campaign templates
- Email marketing
- A/B testing
All of these features have helped us work towards our goals for marketing. We use Mailchimp more than any other marketing service, and that's because we see the most success while using them. Their dynamic content and ability to build quick email marketing campaigns [are] extremely intuitive and [have] helped us with our reach immensely.
- We haven't linked any systems yet.
We haven't linked Mailchimp with any systems yet. We want to, but integrations always take a bit to achieve. We would love to have it integrated [into] Salesforce so the data will be updated instantly.
4
We have a pretty small team, [with] only nine people, and mainly [I] and the VP use Mailchimp to achieve our marketing goals. I generally build them entirely by myself now and then have the VP review them for any mistakes and make sure all the information and the links are working correctly. We then update the upload the information into Salesforce.
2
We have such a small team that it doesn't take a lot of us to make sure that Mailchimp is working correctly. You need an eye for aesthetics to make sure the email looks very clean. You need some technical skills to make sure the email is linked correctly and is flowing correctly, and then to make sure all the fields are being updated correctly in Salesforce.
- Cost effectiveness
- Simplicity
- Ability to use
- Ability to reach 1000's of users
- Predictive modeling
- Geographic modeling
- Could turn it into a more online purchasing tool
- Leverage some of the A/B testing
- Work with users to see how they use it
March 19, 2021
Mailchimp for Nonprofits
Mailchimp is used to send out communications to our donors and supporters, as well as our quarterly staff newsletters. It integrates wonderfully with two other software programs that we use for donor management - Kindful and Eventbrite. It helps us stay in communication with our subscribers on a regular basis.
- Easy email design.
- Integration with other apps.
- Email analytics.
- More dynamic email design features and templates.
- The ability to change features of the email templates easier (without coding).
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- Grown our subscriber lists for emails and social media.
- Increased donations, both regular and one-time gifts.
- Allowed us to maintain a list of active and interested supporters. The emails that we get to send are exciting and inviting and our readers have high engagement rates.
- Ability to send quarterly staff emails to keep us united as a team.
We decided to leave Constant Contact and switch to Mailchimp. Mailchimp offers a more dynamic email designer with the ability to be much more creative in how the email looks and feels. We're able to do this all right inside the online app or on the mobile app, instead of using third-party software or coding to customize emails to match our branding, etc. The user interface is also much easier and more user-friendly on Mailchimp.
Mailchimp just added a survey and inbox feature which we are excited to get started with. This will eliminate the need for us to use Survey Monkey (even though there is an integration for that too). Since we sometimes send emails from the CEO, and sometimes from me, the inbox feature will allow readers to reply to whatever email they receive and have it go directly to Mailchimp. That way, I can answer on behalf of the CEO if possible. We also love the social media scheduling features, because it eliminates the extra steps that we would usually take in creating graphics and special links to campaigns or newsletters. What a time saver!!
We've had nothing but successes and compliments with our email marketing once we started using Mailchimp. In the past, the integration with Eventbrite was a little glitchy, but that's probably not entirely Mailchimp's fault. We also realized after the fact that the 'birthday' field in Kindful wasn't being brought over to Mailchimp in the integration (maybe that is fixed now?) so we had to upload those manually in order to send out automatic happy birthday emails (and invite people to give to our organization in honor of their birthday). The most important lesson in setting up Mailchimp is making sure that the data is as clean as possible.
- Segmentation
- Sign-up forms
- Dynamic content
- Campaign templates
- Email marketing
- Prebuilt Automations (welcome email, abandoned cart, etc.)
- Integrations
- Reporting
- Surveys
They have definitely helped us reach our communication and marketing goals. We've been able to improve engagement, increase and diversify our supporter base, and in the long run, increase annual donations by at least $100k (only 1.5 years of data). Since we have such a small team dedicated to marketing, the automation and integrations are essential to our success.
- Eventbrite
- Social Media - Facebook, Instagram, Twitter
- Kindful - Donor Management System
- Website - Wordpress
Our data is transferred seamlessly across the relevant integrations. It took a few minutes to set up, and before setting it up we made sure that our data was clean and accurate to prevent any issues. For example, with Kindful, Mailchimp only pulls one email address even if two are included in the person's file. We had some records that were a husband and wife under one contact in Kindful because they always give together but have separate emails and like to engage and interact with us separately. We had to decide which contacts we wanted to separate accordingly before integrating with Mailchimp.
March 14, 2021
My Employee of the Month is a Chimp - Mailchimp!
Email continues to become increasingly important. With the pandemic and WFH, surface mail has lost some effectiveness. You need a way to reach people where they are, especially when you don't know if they are in the office or at home. If you are in marketing, you fully understand how everything shifted in one day. I had a really unique mail campaign queued up. That went on hold and a year later hasn't returned. I am not sure if that one is ever coming back.
There are lots of email programs out there. I chose Mailchimp and I keep using it for the same reasons. First and foremost, the emails look great. Whether they are viewed on a big screen or a phone, they all format very well. That is the first big check box.
The second big check box is the ease of use. Mailchimp scores very well on ease of use. The templates are well constructed and there are more than enough templates to meet any need.
Last is customization. Again, Mailchimp scores exceptionally well making it very easy to customize any of the templates.
Well done, Mailchimp!
There are lots of email programs out there. I chose Mailchimp and I keep using it for the same reasons. First and foremost, the emails look great. Whether they are viewed on a big screen or a phone, they all format very well. That is the first big check box.
The second big check box is the ease of use. Mailchimp scores very well on ease of use. The templates are well constructed and there are more than enough templates to meet any need.
Last is customization. Again, Mailchimp scores exceptionally well making it very easy to customize any of the templates.
Well done, Mailchimp!
- Ease of use.
- Customization.
- Price point - very budget friendly.
- Advance scheduling.
- Calendar look for scheduling.
- Folders and view sorting could be better.
- Doesn't have resend logic to automatically send the piece again to those who didn't open.
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- We had some eye-opening insights from the metrics.
- A/B testing capabilities help, but it is work.
- Cost keeps my budget happy.
I've used Constant Contact before. I prefer the Chimp. It is really fast and easy. I wear a lot of hats in the marketing department so the ability to get in and get out matters. I probably could have gone back to Constant Contact but, tried the Chimp and stuck with it. I think some of it now is habit. I can't imagine shifting away from it.
I haven't used the landing pages yet. I've considered it, but my current landing page solution seems to be working fine and so I am not inclined to move away from something that works. I will say, that given the user interface with the Chimp, my suspicions are that the landing pages are easy to set up and use.
The ability to see who in the audience is opening and who isn't has been very valuable. That knowledge has allowed me to change some of the processes and depending on the level of importance for the content, I will send out an email telling people to watch for the email. Because I don't do that often, when the really important announcement hits, I do get a better open rate.
- Segmentation
- Campaign templates
- Email marketing
- Reporting
- A/B testing
List size matters. Quality of the list matters more. With the list tags, I can really curate my lists so they reflect exactly what I need them to reflect. On the back end of that is the reporting. Knowing who is opening and who isn't helps me figure out my next email steps. More importantly, it helps me figure out when I need to turn something over to sales to get their help in making things happen. Being able to arm them with data and facts is the key.
- salesforce.com
I use these two in conjunction and they play well together. This year I dropped my Salesforce license and adjusted. The Chimp is still well worth it without the integration.