Mailchimp

Mailchimp Reviews

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Ratings and Reviews (2119)
Features Scorecard
Product Details

Ratings and Reviews

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Mailchimp Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
82%
8.2
WYSIWYG email editor (308)
84%
8.4
Dynamic content (297)
80%
8.0
Ability to test dynamic content (286)
80%
8.0
Landing pages (228)
79%
7.9
A/B testing (252)
81%
8.1
Mobile optimization (307)
83%
8.3
Email deliverability reporting (544)
87%
8.7
List management (327)
82%
8.2
Triggered drip sequences (224)
80%
8.0
Lead Management (4)
91%
9.1
Lead nurturing (2)
64%
6.4
Lead scoring and grading (1)
100%
10.0
Data quality management (1)
100%
10.0
Automated sales alerts and tasks (1)
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring (1)
100%
10.0
Event/webinar marketing (1)
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns (2)
100%
10.0
Social profile integration (1)
100%
10.0
Reporting & Analytics (3)
77%
7.7
Dashboards (62)
77%
7.7
Standard reports (321)
83%
8.3
Custom reports (40)
72%
7.2
Platform & Infrastructure (6)
82%
8.2
API (2)
88%
8.8
Role-based workflow & approvals (1)
100%
10.0
Customizability (2)
58%
5.8
Integration with Salesforce.com (2)
82%
8.2
Integration with Microsoft Dynamics CRM (2)
82%
8.2
Integration with SugarCRM (2)
82%
8.2

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Mailchimp Reports - See open rates, click rates, unsubscribes, and even compare your results to industry averages right in the Mailchimp reporting interface.Mailchimp Mobile - Stay on top of your email campaign activity and effectiveness with Mailchimp's mobile reports.Create an email, ad, or landing page to reach the right people at the right time. Target customers based on behavior, preferences, and previous sales. Get in-depth reporting insights to make every touchpoint with your customer better than the last.MailChimp integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Pricing

Mailchimp Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

How much does Mailchimp cost?

Mailchimp starts at $10.

What are Mailchimp's top competitors?

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

What is Mailchimp's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses Mailchimp?

The most common users of Mailchimp are from Small Businesses and the Marketing & Advertising industry.