Mailchimp

Mailchimp

Customer Verified
Top Rated
Score 8.0 out of 10
Top Rated
Mailchimp

Overview

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
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Recent Reviews

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How Mailchimp Differs From Its Competitors

All-in-One Marketing Platform

I personally think that Mailchimp excels in terms of creating an all-in-one email marketing platform. At this moment, for campaigns launched through the Mailchimp platform, we have always relied on Mailchimp for basic email marketing actions like bounce rate management, spam filters, collaboration …
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Lessons for Success

Our ability to connect different areas of our email marketing campaigns together , in terms of automation and even integrate third party tools into the flow without bottlenecks, is the biggest benefit that I think we have derived from Mailchimp as a team.
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All-in-One Marketing Platform

We have integrated mailchimp with multiple Woocommerce and Wordpress platforms. Creating this integration allows us to seamlessly transfer audience subscriber data into Mailchimp so that there is never any need for generating exports and uploading the lists. This is massively important to us in …
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Lessons for Success

Keeping an organised setup is important but a key factor is ensuring there is good quality content ready to go to be plugged into Mailchimp to really get this most out of this platform. Work with a designer to create multiple templates will help save lots of time in the long run and ensures that …
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All-in-One Marketing Platform

We reduced the number of marketing tools as we were looking for a platform which can cover all required features e. g. Landing Page Builder, Own Domain, Authentication, Blocklist, Bounce Management
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Lessons for Success

Tracking links in your emails will use the domain “list-manage.com This might be useful to know. We were able to reduce the bounce rates with Mailchimp so we are in general very happy with the tool
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All-in-One Marketing Platform

It has been something spectacular, as I mentioned before, not only have I been able to work with the tool with internal surveys for gaps in the system, but I have also been able to help the marketing department, collaborate with tracking, real-time data and much more.
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Lessons for Success

I think you shouldn't get carried away by appearances, the mailchimp logo makes you doubt a little about its power.
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Lessons for Success

I've been able to make strategic decisions and changes based off of engagement analytics while also building my client's brand images while building a stronger foundation for their brand through Mailchimp's features.
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All-in-One Marketing Platform

  • The emails are easy to design and it's not difficult to gather information on my recipients either.
  • Now, all my projects are on one platform and I am able to work more efficiently.
  • The dashboard is user-friendly and makes managing campaigns much simpler.
  • It has everything from a great template …
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Lessons for Success

We are able to manage all of our marketing events, campaigns, and reporting in one place. Mailchimp is great for startups and small businesses who don't have the resources to hire an in-house marketing team! Mailchimp has been a lifesaver for my team. Up until I started using it, I had to use …
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All-in-One Marketing Platform

Only have used the Email marketing and Mailchimp forms for specific collection of Email addresses, which is a nice feature. Haven't used many other features, as other platforms we use cover these features.
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Lessons for Success

Email marketing is still your best and cheapest returning customer purchasing tool, and best way to communicate with new customers! Way more reliable than social media, and less expensive than advertising. Money spent on good emails and templates has a better ROI than money spent on Advertising IMO.
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Lessons for Success

Our success is solely in the sense of using Mailchimp has helped us grow our list of attendees. We don't attribute much to Mailchimp except dread of having to create the next invite and make sure it goes out properly.
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All-in-One Marketing Platform

I have used the social share option that is given with every email campaign you run, but it's not the nicest looking social post, so I tend to change it up and use another tool for that. Mailchimp's strength is in the email game, not anything else, unless you want to be locked into its specific …
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Lessons for Success

I've successfully moved from a very closed, personal email list to a large and growing public list as my work has evolved from personal mission work to a writer and author platform. Mailchimp has allowed me to do this seamlessly and has offered me step-by-step guidance with great articles along …
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All-in-One Marketing Platform

My needs are relatively simple, so I haven't used features other than newsletter signup forms, email list organization and management, and automated responses for my newsletter subscribers. I look forward to using more features as my business needs grow.
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Lessons for Success

I have successfully run newsletter campaigns for my own company and for my client's companies. With the constant algorithm changes happening all the time on social media, creating and owning a newsletter list is more important than ever. I have helped clients begin a client communications email …
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All-in-One Marketing Platform

I mainly used Mailchimp for email marketing, so I can't speak to it being an "all in one" platform. We still use other marketing platforms like our CRM system and design programs and social media hubs.
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Lessons for Success

Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.
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Lessons for Success

I would say start on a small scale to test things before you move to your primary list of contacts and send out emails. That will let you get a good idea of what your content will look like, what the analytics would be like and what reporting you want to set up. They also offer a free version …
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All-in-One Marketing Platform

We primarily use the email marketing piece of Mailchimp but have done some experimenting with landing pages and automation, which seem to work very well. We have some legacy products that we are continuing to use for other marketing needs but may eventually integrate them all into Mailchimp to …
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Lessons for Success

Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
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All-in-One Marketing Platform

We haven't utilized Mailchimp for much outside of the email marketing functions. From what I've seen, it creates some decent landing pages, but I can't really say for the other marketing functions.
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Lessons for Success

The best thing that Mailchimp does for us is simplified email marketing efforts. It does save time and helps us organize and track the communications that we are giving clients and personnel. It removes a lot of the headache that comes from sending emails to devices with multiple screen sizes, as …
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All-in-One Marketing Platform

We get more exposure and better open rates. Since it is so easy to use I end up using it more often. I wish I had time to use more of it features. I want to learn more about it and do more. If my job only had the freedom to do more. Too many other things to do.
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Lessons for Success

People sign up for our newsletter and more people are opening it. Our open rate has increased over the past few years. We have a good database and a good newsletter so people will open it. Mailchimp helps us filter out people that are not interested so we can purge them from our list.
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All-in-One Marketing Platform

Unfortunately our organization has really only used Mailchimps email marketing feature. We have not done any deep dive of their landing pages, website, content studio, etc. Our company is too complex to switch over a lot of what we do to Mailchimps all-in-one marketing platform. I would think this …
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Lessons for Success

The biggest success would be continuing to reach our subscribers in a day in age where people are flooded with social media ads, junk mail, and more. When someone signs up to receive emails from you that shows they're truly interested in your company and what you have to offer. This means …
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All-in-One Marketing Platform

Mailchimp is an all-in-one marketing platform that has redefined the way we integrate with third-party softwares. Lead generation has become automatic by directly integrating with Mailchimp. I am able to load contacts very easily inside Mailchimp. Mailchimp's email deliverability rate is very high …
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Lessons for Success

Using Mailchimp my organisation has had a 33% increase in our overall sales revenue on a year-on-year basis. Our overall customer satisfaction has increased up a notch. Throughout these years of using Mailchimp we have understood how our customers are interacting with our products and we are also …
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All-in-One Marketing Platform

We managed to consolidate multiple activities within one tool after implementing Mailchimp. Before that, we were using different tools/databases to gather newsletter signups, keeping the database of users and managing the marketing consents (that are necessary to decide which users can receive …
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Lessons for Success

The biggest win for us and something we have not expected Mailchimp to deliver was the possibility to implement the website widget for newsletter signups. Setting it up and customizing was very easy and we could do this by ourselves (without having experienced knowledge about development). Thanks …
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Lessons for Success

The successes that I have had with Mailchimp stem from its ability to create and send newsletters out to many recipients. I've learned that this functionality is extremely beneficial to my organization as it allows many people to be able to receive important information in a very simple and …
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All-in-One Marketing Platform

Definitely, our organization has benefited greatly by integrating Mailchimp with several other online marketing functions. Uploading all of our customer contacts into Mailchimp is pretty easy and straightforward and consumes less amount of time and effort. Also, with the great analytics, it is …
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Lessons for Success

The major success that we have had with Mailchimp is the reduction in customer churn that we have achieved. Through the constant engagement that we have had with our users, we were able to understand them better and reduce their overall churn rate. Also, we were able to upsell more of our products …
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All-in-One Marketing Platform

We have benefitted from the opportunity to integrate multiple tools through a single platform. Whether it be online forms, landing pages, surveys, newsletters, or more, we have found Mailchimp to be a fantastic platform to serve our marketing needs.
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Lessons for Success

Mailchimp is continually adding new features and revising existing tools. It's important to stay in the loop with changes the company makes and to keep pace with overall email trends. Mailchimp offers a wide variety of tools and we don't even use all of them, but there are resources …
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All-in-One Marketing Platform

Mailchimp has a slew of integrations that we took advantage of. From Creative and Data management to Reporting, Mailchimp made it easy for multiple teams to collaborate and not be so silo'd! Design we integrated Canva to create our beautiful graphics and layout. LinkedIn and Facebook allowed us to …
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Lessons for Success

We've been able send more emails and have more actual email sends. With that, our list constantly changes and it's easy to update the recipient lists to get ensure we're sending the most up to date subscribers. It is VERY important to send out marketing emails to those who are currently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (626)
    8.5
    85%
  • WYSIWYG email editor (392)
    8.2
    82%
  • Standard reports (406)
    8.1
    81%
  • List management (411)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mailchimp, and make your voice heard!

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.1Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1Avg 7.1

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

10Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

10Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1Avg 7.1
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Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Screenshot of Mailchimp Mobile - Monitor email campaign activity and effectiveness with Mailchimp's mobile reports.Screenshot of MailChimp integrates with all the major e-commerce providers so users can use purchase data to send personalized campaigns and better understand how marketing affects the bottom line.Screenshot of The MailChimp mobile application gives users the ability to create and send campaigns, manage subscribers, and keep tabs on account activity.

Mailchimp Video

Student-run business uses Mailchimp ads into increase revenue

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Mailchimp starts at $10.

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 443)
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Score 8 out of 10
Vetted Review
Verified User
  • Efficient delivery of marketing contents to target recipient inboxes.
  • Continuous, non-stop increase in our marketing list as a result of Mailchimps integration with third party software like Livechat.
  • Efficient behavioral based ( drip ) marketing campaigns.
Mark Doherty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Overnight it was central to capturing lost revenue from people that didn't complete the checkout process on the website
  • It helps us to prioritise our data protection responsibilities and keep our subscriber lists in order
  • The segmentation features allow us to hyper-target specific customer groups and personalise content with great results shown in reports
Score 8 out of 10
Vetted Review
Verified User
  • The main future ROI is that we don't lose thousands of dollars to fix IT gaps where we can get potential threats, but rather we can fix them instantly, plus we get good data to focus on local services or products that consumers really want. they want.
  • The ease of sending bulk emails allows us to save a lot of time.
Ravi Teja | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The reporting features are also very useful and I can easily schedule my emails too!
  • The audience dashboard allows us to keep track of growth, engagement rates and even audience locations as well which can helped us to target future emails more effectively.
  • Mailchimp offers great email deliverability testing, as well as spam checks.
Jolinda Smithson Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I have gotten contract referrals by using MailChimp to keep in touch with referral sources.
  • I have made product sales at in-person events and online because I reminded folks of my products.
September 01, 2022

Great Product, Great Value!

Score 10 out of 10
Vetted Review
Verified User
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Score 9 out of 10
Vetted Review
Verified User
  • We've been able to continue to reach individuals that may no longer use social media.
  • It saves us time and money by being able to easily duplicate previous emails and making small edits instead of always starting an email from scratch.
  • They have a nice filtering system so you can send very targeted emails to non-openers or openers of a certain email campaign that was already sent out.
Score 7 out of 10
Vetted Review
Verified User
  • Quick and easy implementation of a newsletter signup widget that we could do on our own (saved some money on external software house fees)
  • Managing user's database from the same place where signups are flowing into (saved us time of managing two databases instead)
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