Mailchimp

Mailchimp

Customer Verified
Top Rated
Score 8.0 out of 10
Top Rated
Mailchimp

Overview

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
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Recent Reviews

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How Mailchimp Differs From Its Competitors

All-in-One Marketing Platform

I personally think that Mailchimp excels in terms of creating an all-in-one email marketing platform. At this moment, for campaigns launched through the Mailchimp platform, we have always relied on Mailchimp for basic email marketing actions like bounce rate management, spam filters, collaboration …
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Lessons for Success

Our ability to connect different areas of our email marketing campaigns together , in terms of automation and even integrate third party tools into the flow without bottlenecks, is the biggest benefit that I think we have derived from Mailchimp as a team.
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All-in-One Marketing Platform

We have integrated mailchimp with multiple Woocommerce and Wordpress platforms. Creating this integration allows us to seamlessly transfer audience subscriber data into Mailchimp so that there is never any need for generating exports and uploading the lists. This is massively important to us in …
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Lessons for Success

Keeping an organised setup is important but a key factor is ensuring there is good quality content ready to go to be plugged into Mailchimp to really get this most out of this platform. Work with a designer to create multiple templates will help save lots of time in the long run and ensures that …
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All-in-One Marketing Platform

We reduced the number of marketing tools as we were looking for a platform which can cover all required features e. g. Landing Page Builder, Own Domain, Authentication, Blocklist, Bounce Management
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Lessons for Success

Tracking links in your emails will use the domain “list-manage.com This might be useful to know. We were able to reduce the bounce rates with Mailchimp so we are in general very happy with the tool
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All-in-One Marketing Platform

It has been something spectacular, as I mentioned before, not only have I been able to work with the tool with internal surveys for gaps in the system, but I have also been able to help the marketing department, collaborate with tracking, real-time data and much more.
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Lessons for Success

I think you shouldn't get carried away by appearances, the mailchimp logo makes you doubt a little about its power.
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Lessons for Success

I've been able to make strategic decisions and changes based off of engagement analytics while also building my client's brand images while building a stronger foundation for their brand through Mailchimp's features.
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All-in-One Marketing Platform

  • The emails are easy to design and it's not difficult to gather information on my recipients either.
  • Now, all my projects are on one platform and I am able to work more efficiently.
  • The dashboard is user-friendly and makes managing campaigns much simpler.
  • It has everything from a great template …
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Lessons for Success

We are able to manage all of our marketing events, campaigns, and reporting in one place. Mailchimp is great for startups and small businesses who don't have the resources to hire an in-house marketing team! Mailchimp has been a lifesaver for my team. Up until I started using it, I had to use …
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All-in-One Marketing Platform

Only have used the Email marketing and Mailchimp forms for specific collection of Email addresses, which is a nice feature. Haven't used many other features, as other platforms we use cover these features.
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Lessons for Success

Email marketing is still your best and cheapest returning customer purchasing tool, and best way to communicate with new customers! Way more reliable than social media, and less expensive than advertising. Money spent on good emails and templates has a better ROI than money spent on Advertising IMO.
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Lessons for Success

Our success is solely in the sense of using Mailchimp has helped us grow our list of attendees. We don't attribute much to Mailchimp except dread of having to create the next invite and make sure it goes out properly.
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All-in-One Marketing Platform

I have used the social share option that is given with every email campaign you run, but it's not the nicest looking social post, so I tend to change it up and use another tool for that. Mailchimp's strength is in the email game, not anything else, unless you want to be locked into its specific …
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Lessons for Success

I've successfully moved from a very closed, personal email list to a large and growing public list as my work has evolved from personal mission work to a writer and author platform. Mailchimp has allowed me to do this seamlessly and has offered me step-by-step guidance with great articles along …
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All-in-One Marketing Platform

My needs are relatively simple, so I haven't used features other than newsletter signup forms, email list organization and management, and automated responses for my newsletter subscribers. I look forward to using more features as my business needs grow.
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Lessons for Success

I have successfully run newsletter campaigns for my own company and for my client's companies. With the constant algorithm changes happening all the time on social media, creating and owning a newsletter list is more important than ever. I have helped clients begin a client communications email …
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All-in-One Marketing Platform

I mainly used Mailchimp for email marketing, so I can't speak to it being an "all in one" platform. We still use other marketing platforms like our CRM system and design programs and social media hubs.
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Lessons for Success

Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.
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Lessons for Success

I would say start on a small scale to test things before you move to your primary list of contacts and send out emails. That will let you get a good idea of what your content will look like, what the analytics would be like and what reporting you want to set up. They also offer a free version …
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All-in-One Marketing Platform

We primarily use the email marketing piece of Mailchimp but have done some experimenting with landing pages and automation, which seem to work very well. We have some legacy products that we are continuing to use for other marketing needs but may eventually integrate them all into Mailchimp to …
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Lessons for Success

Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
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All-in-One Marketing Platform

We haven't utilized Mailchimp for much outside of the email marketing functions. From what I've seen, it creates some decent landing pages, but I can't really say for the other marketing functions.
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Lessons for Success

The best thing that Mailchimp does for us is simplified email marketing efforts. It does save time and helps us organize and track the communications that we are giving clients and personnel. It removes a lot of the headache that comes from sending emails to devices with multiple screen sizes, as …
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All-in-One Marketing Platform

We get more exposure and better open rates. Since it is so easy to use I end up using it more often. I wish I had time to use more of it features. I want to learn more about it and do more. If my job only had the freedom to do more. Too many other things to do.
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Lessons for Success

People sign up for our newsletter and more people are opening it. Our open rate has increased over the past few years. We have a good database and a good newsletter so people will open it. Mailchimp helps us filter out people that are not interested so we can purge them from our list.
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All-in-One Marketing Platform

Unfortunately our organization has really only used Mailchimps email marketing feature. We have not done any deep dive of their landing pages, website, content studio, etc. Our company is too complex to switch over a lot of what we do to Mailchimps all-in-one marketing platform. I would think this …
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Lessons for Success

The biggest success would be continuing to reach our subscribers in a day in age where people are flooded with social media ads, junk mail, and more. When someone signs up to receive emails from you that shows they're truly interested in your company and what you have to offer. This means …
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All-in-One Marketing Platform

Mailchimp is an all-in-one marketing platform that has redefined the way we integrate with third-party softwares. Lead generation has become automatic by directly integrating with Mailchimp. I am able to load contacts very easily inside Mailchimp. Mailchimp's email deliverability rate is very high …
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Lessons for Success

Using Mailchimp my organisation has had a 33% increase in our overall sales revenue on a year-on-year basis. Our overall customer satisfaction has increased up a notch. Throughout these years of using Mailchimp we have understood how our customers are interacting with our products and we are also …
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All-in-One Marketing Platform

We managed to consolidate multiple activities within one tool after implementing Mailchimp. Before that, we were using different tools/databases to gather newsletter signups, keeping the database of users and managing the marketing consents (that are necessary to decide which users can receive …
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Lessons for Success

The biggest win for us and something we have not expected Mailchimp to deliver was the possibility to implement the website widget for newsletter signups. Setting it up and customizing was very easy and we could do this by ourselves (without having experienced knowledge about development). Thanks …
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Lessons for Success

The successes that I have had with Mailchimp stem from its ability to create and send newsletters out to many recipients. I've learned that this functionality is extremely beneficial to my organization as it allows many people to be able to receive important information in a very simple and …
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All-in-One Marketing Platform

Definitely, our organization has benefited greatly by integrating Mailchimp with several other online marketing functions. Uploading all of our customer contacts into Mailchimp is pretty easy and straightforward and consumes less amount of time and effort. Also, with the great analytics, it is …
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Lessons for Success

The major success that we have had with Mailchimp is the reduction in customer churn that we have achieved. Through the constant engagement that we have had with our users, we were able to understand them better and reduce their overall churn rate. Also, we were able to upsell more of our products …
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All-in-One Marketing Platform

We have benefitted from the opportunity to integrate multiple tools through a single platform. Whether it be online forms, landing pages, surveys, newsletters, or more, we have found Mailchimp to be a fantastic platform to serve our marketing needs.
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Lessons for Success

Mailchimp is continually adding new features and revising existing tools. It's important to stay in the loop with changes the company makes and to keep pace with overall email trends. Mailchimp offers a wide variety of tools and we don't even use all of them, but there are resources …
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All-in-One Marketing Platform

Mailchimp has a slew of integrations that we took advantage of. From Creative and Data management to Reporting, Mailchimp made it easy for multiple teams to collaborate and not be so silo'd! Design we integrated Canva to create our beautiful graphics and layout. LinkedIn and Facebook allowed us to …
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Lessons for Success

We've been able send more emails and have more actual email sends. With that, our list constantly changes and it's easy to update the recipient lists to get ensure we're sending the most up to date subscribers. It is VERY important to send out marketing emails to those who are currently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (626)
    8.5
    85%
  • WYSIWYG email editor (392)
    8.2
    82%
  • Standard reports (406)
    8.1
    81%
  • List management (411)
    8.0
    80%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mailchimp, and make your voice heard!

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.1Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1Avg 7.1

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

10Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

10Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1Avg 7.1
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Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Screenshot of Mailchimp Mobile - Monitor email campaign activity and effectiveness with Mailchimp's mobile reports.Screenshot of MailChimp integrates with all the major e-commerce providers so users can use purchase data to send personalized campaigns and better understand how marketing affects the bottom line.Screenshot of The MailChimp mobile application gives users the ability to create and send campaigns, manage subscribers, and keep tabs on account activity.

Mailchimp Video

Student-run business uses Mailchimp ads into increase revenue

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Mailchimp starts at $10.

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 334)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
I am satisfied with Mailchimps usability to a long extent. The only area of complaint with me is the reduced functionality of Mailchimps mobile application. Truth is, if I were to be left alone with Mailchimps mobile application , I will struggle to achieve much in terms of launching campaigns or even simply tracking the progress of email marketing campaigns.
Score 9 out of 10
Vetted Review
Verified User
Again, Mailchimp offers a variety of tools to help you craft a high quality email campaign. It's essentially an "all-in-one" in this sense. Because it focuses only on these email campaigns, it's able to offer features and properties that other platforms, like Squarespace, WordPress, or Toast do not, allowing you to develop better, more effective marketing email campaigns.
Ravi Teja | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It has an intuitive interface and is so easy to use. The best part, though, is the campaign creator where I can schedule and test campaigns before they send to ensure that they are sending the right content to the right people at the right time.I would highly recommend mailchimp for anyone.
Jeb Brilliant | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Nobody in the company ever wants to use Mailchimp. It's not very intuitive and everyone procrastinates creating the invites to our events. It's one of our least favorite regular tasks. Can you see a trend in this review? We use Mailchimp because it's the best thing we've found even though it's not very good.
October 11, 2022

Mailchimp or Mailchump?

Katie Rouse | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Mailchimp is extremely easy to use. The streamlined feel of the website is simple, and you can learn it really quickly. I also love the editor for its simplicity. Even if you've never done email marketing campaigns, Mailchimp offers exactly what you need to get started and easily learn and adapt to what you need.
Score 6 out of 10
Vetted Review
Verified User
The import wizard is great functionality but as we now have so many more contacts in our audience, it's become completely unusable. I wish the easy to use features were scaled to work for companies that have grown like we have.
Jolinda Smithson Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
Score 8 out of 10
Vetted Review
Verified User
Mailchimp is pretty straightforward and easy to use. You can choose from standard templates or create your own. The analytics and reporting tools are very simple and easy to use as well. Overall, it's a very intuitive program.
Score 8 out of 10
Vetted Review
Verified User
It is really easy to use. You can get up and running with Mailchimp in probably an afternoon. Creating templates is super easy. And the reports are easy to generate and read. The one negative I would say in regards to usability is that sometimes when we paste data from Microsoft word it loses some of the formattings.
September 01, 2022

Great Product, Great Value!

Score 10 out of 10
Vetted Review
Verified User
Generally speaking, the administrative interface is easy to use and it is fairly intuitive, even if you have never been 'trained' on using the product. There are also some nice features like the responsive design for mobile and the ability to test what the email will look like on desktop and on mobile to make sure everything looks good.
Score 8 out of 10
Vetted Review
Verified User
As I've mentioned, it's pretty easy to grasp the basics once you understand Mailchimp's lingo. What is harder to do is understand the full scope of functionality without doing the research or being able to code. There are actually many Mailchimp capabilities I will not have a full grasp of because I am not familiar with HTML. Tutorials and different web tools can help, but to be fully effective, you need to know HTML.
Chuck Blatt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Easy to use. Easy to set up the database and easy to set up the templates. I use it often and like the ease in creating the mailings. I can then do things on my phone to push out the resend to people who didn't open. It reminds me to do things to help my open rate and they work. Very happy.
Score 9 out of 10
Vetted Review
Verified User
I've been using Mailchimp for years and as previously stated it's simple and easy to use. You don't need to be a web coding junky to use Mailchimp as it's all about drag and drop which is great. They offer a lot of decent reporting, integrations with other software, landing pages, automation, and more.
Score 9 out of 10
Vetted Review
Verified User
Mailchimp's user interface is very intuitive and engaging. The number of default templates available is plenty making each and every one of my email and promotional campaigns unique and creative. One drawback with Mailchimp is that we cannot learn it quickly. The knowledge base documents could be much more easily accessible and understandable.
Score 7 out of 10
Vetted Review
Verified User
We found managing the users database somehow complex. This happened when we were trying to feed the database with the records we had in our *.csv file. This particular task was easier to perform in the competition's tools, for example GetResponse. Other than that, we were satisfied with all the other functionalities of the system.
Score 9 out of 10
Vetted Review
Verified User
It is very easy and intuitive. Even non-marketing folks can master it. As I mentioned earlier, it integrates with other software such as SurveyMonkey. And they continue to add new features and product attributes. Since starting with MailChimp, I have not found the need to investigate and evaluate other email solutions.
Score 9 out of 10
Vetted Review
Verified User
Mailchimp is incredibly user friendly. A user can quickly understand the capabilities offered by the application and is able to use the functionality with ease. Furthermore, by allowing the creation of contact lists and enabling newsletters to be sent out to multiple recipients, it creates an experience that is enjoyable and useful for the user.
Score 10 out of 10
Vetted Review
Verified User
In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
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