Mailchimp
Top Rated
Mailchimp
Starting at $10 per month
View PricingOverview
What is Mailchimp?
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Read moreRecent Reviews
How Mailchimp Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
View all 26 features- Email deliverability reporting (626)8.585%
- WYSIWYG email editor (392)8.282%
- Standard reports (406)8.181%
- List management (411)8.181%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Mailchimp Screenshots
Mailchimp Video
Student-run business uses Mailchimp ads into increase revenue
Mailchimp Integrations
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Mailchimp starts at $10.
Reviewers rate Email deliverability reporting highest, with a score of 8.5.
The most common users of Mailchimp are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
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December 22, 2022
An email marketing tool, we've gradually come to love.
Mailchimp is amongst the most important software products in my department, when it comes to email marketing communication with customers and sales prospects. Email marketing communication is vital for my company , because it is one of the cheapest way for us to reach out to target audience at scale.<br>Asides from standard email newsletters, Mailchimp provides an all encompassing email marketing experience which takes care of vital branches of our email marketing campaign strategy like customer and target audience segmentations, behavioral targeting , customer journeys and of course the automation of all of the aforementioned into a connected email marketing digital infrastructure.
Score 8 out of 10
Vetted Review
Verified User
We use this platform for all email marketing communications to customers and consumers. We benefit from the automated email features and signup forms especially. The integration between our e-commerce platform helps us to recover lost revenue with minimal technical knowledge required.
November 28, 2022
Good tool for Mail for masses
We use it for marketing newsletters to our customers and featureupdates for our e-commerce platform.
October 21, 2022
A good tool to manage data.
In the IT area we use mailchimp to conduct surveys through email marketing mailchimp option and collect essential data from both our collaborators and also customers on aspects of the quality of the product or services we offer that also help us solve gaps in IT.It is very important that as IT we configure this entire system together with the marketing department and together we can find the best path to new security solutions.
October 19, 2022
An all-in-one platform to help build your brand image
Mailchimp allows me to quickly draft and send high-quality emails to our subscribers on a user-friendly and easy-to-use platform. I'm able ot make customizeable email templates for consistency and send out newsletters to our subscribers quickly and efficiently. Mailchimp also hosts a variety of features to track your engagement, allowing you to strategize and better draft content to appeal your target audience.
October 19, 2022
Mailchimp has been a lifesaver for my team.
Score 9 out of 10
Vetted Review
Verified User
mailchimp is the best email marketing solution. I have tried a lot of email marketing software and mailchimp has been the one that has given me the best ROI. The emails are easy to design and it's not difficult to gather information on my recipients either. The reporting features are also very useful and I can easily schedule my emails too!
We use Mailchimp for eCommerce customer Automations and email marketing campaigns. Mailchimp is synced to our eCommerce platform and is easy to use for most of the marketing people at the customer. Overall, pretty simple plug-and-play Email marketing system.
October 12, 2022
Mailchimp is not ideal but it's the best available tool
We use Mailchimp to invite pasts guests to upcoming events. Instead of mass BCC emailing hundreds of people we use Mailchimp. It is the best service we have found but leaves a lot to hope for. Before Covid, we were using it at least twice per month for invitations. It's been very useful and satisfactory but hard to work with in terms of creating repeating events versus having to duplicate an event and send the invite again for the next event. It's not very intuitive even for someone who has spent the bulk of their working career using the internet. We continue to use it but wish it would get better.
October 12, 2022
Mailchimp - The perfect all-in-one marketing software
I like Mailchimp because the interface is simple and customizable, It’s free, and the analytics are very detailed. Mailchimp is an email marketing platform that enables marketing automation and growth. Key features include automation and email marketing, social media marketing, subscription forms, and more. For small businesses like mine, Mailchimp is the most affordable marketing automation tool available - perfect for startups.
This is an essential tool to create and manage mailing lists and newsletters, as well as automate email campaigns and collect leads. After implementing this my business performance has increased rapidly.
This is an essential tool to create and manage mailing lists and newsletters, as well as automate email campaigns and collect leads. After implementing this my business performance has increased rapidly.
October 11, 2022
Mailchimp or Mailchump?
I use Mailchimp to send weekly, monthly, and special event emails to my email list of subscribers who read my content. It helps me organize my contacts, add tags to different types of content and readers, and easily create email templates to send out. I have over 100 contacts within Mailchimp.
October 11, 2022
Great for starting out, getting more difficult to use as we have grown and scaled our audience
To send Account Status and Notices
I use MailChimp to keep in touch with my newsletter list. I like MailChimp because of the visual builders, the quick ability to customize logos and colors, and the fact I can use it to create a newsletter signup form to keep building my list. I have used MailChimp for my business for the past three years and highly recommend it to any small business owners. I use it often with my clients who have a small leadership team and no marketing department since the Free plan is fairly robust. Companies can begin building their list using MailChimp and can grow their list quite a bit before they need to pay a monthly fee.
October 08, 2022
Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
I used Mailchimp as our primary email marketing system. Mailchimp allowed us to design professional email campaigns using a combination of templates and customized designs to send communications to our employees and customers. What I like about Mailchimp is that it can be integrated with our other software systems, like our CRM, to make the processes even easier. The analytics is another nice feature that allows us to better track our impact and return on investment.
September 08, 2022
Email marketing for everyone!
I use this for email marketing and (occasionally) for sending out notifications and updates to our clients. Using Mailchimp we were able to reach out to a large number of people quicker and more accurately than doing it manually. It also has really great analytics built into the system so we can see what works in our email campaigns and what doesn't. Being able to see what generates engagements with our content is critical when we setup more campaigns in the future. Lastly, being able to create our own content very easily with their tools saves us an extra step of having to involve others to create emails for us that look great.
September 01, 2022
In my opinion, the customer service is the worst on the planet
Score 1 out of 10
Vetted Review
Verified User
I am a struggling artist who just became a client of ASF (Art Storefronts), which provides marketing coaching and a website designed for artists. ASF is integrated with Mailchimp, so we are directed to create a Mailchimp account. Literally, the second I created an account, I was notified that my account was suspended for violation of terms. In my correspondence with them (there is no phone support for free accounts), they requested a government ID to be submitted via a Google form so they could investigate. In my experience, they give NO timeline and NO specific reason my account was suspended. I feel I might as well be talking to their chatbot. It has been over 3 days since I submitted proof that I am who I am, while in the meantime, the completion of my website has been delayed; hence there is no QR code to give to new contacts at the live shows I am doing these coming months. I would gladly use another email marketing provider like Mailerlite (who actually responded immediately to my inquiries and seemed customer-centered), but if I do, then the auto-sync of my contacts into outgoing emails will be disabled due to ASF's integration with Mailchimp. In my experience, Mailchimp is NOT customer-centered.
September 01, 2022
Great Product, Great Value!
We currently use Mailchimp to gather data through online forms and send bulk emails to announce events and other happenings within the organization. Mailchimp is a wonderful tool and a great value. The tracking and analytics are invaluable as we try to manage our user and donor base more effectively.
August 04, 2022
Great (Email) Marketing Platform
We use Mailchimp for a lot of our email communications internally and with clients - newsletters, marketing, birthday messages, updates, announcements, and everything in between. Probably the best use of it has been to convey information about various program updates as well as put out information to our network that would otherwise take a while to put together.
July 27, 2022
All-in-one solution for newsletters/eblasts and more
We use Mailchimp for email blasts/newsletters. We send out a monthly newsletter to all of our clients--over 10,000 in our database. We design and write our own articles. The software is great and easy to use. There are a lot of templates to use or you can create your own design. It also helps you track your open rate and who unsubscribed. The statistics are very helpful to know what is working. You can do A/B testing and you can also resend to people who didn't open it on the first try. We have been using it for years and I have used other software that is similar but I like this one better. The features are better and the templates are more up to date. There are a lot of other features to use but we basically use it for the newsletters. I have created landing pages with Mailchimp. I do recommend this software over others that are out there and try the free version and if you like it then upgrade to the paid version. The database portion is easy to track too and add new people. I can't say enough nice things about Mailchimp.
We use Mailchimp to communicate with our guests about upcoming promotions, events, and happenings at our company. Anything we think our guests would be excited to be in the know about we will use Mailchimp to email our database of about 20,000 to let them know what is coming down the pipeline.
July 03, 2022
Best all in one email marketing tool
One of the best business benefits that Mailchimp has provided us in the last couple of years is the fact that it has made our work super simple. Also, it has made us engage better with all our paying and non-paying customers. This has helped us get more retention and good traction.
Score 7 out of 10
Vetted Review
Verified User
We are using MailChimp as one of the tools for user data management and preparing and sending out newsletters. Also, we are using the website widget for newsletter signup. It was crucial for us at this stage to find a free tool - specifically for the website widget and gathering email addresses for newsletter.
June 22, 2022
All in one marketing platform - Mailchimp
Mailchimp is one of the most needed software/tools for every organization. I [have been] using this [for the] last five years. Mailchimp is easy to use, easy to integrate. It has hundreds of templates. It has advanced insights and analytics to track your campaign. You can start [with the] free plan and can upgrade according to your need. Mailchimp helps in growing your business online. You can manage your content from [the] content studio. You can create your website from [the] back-end of Mailchimp. The best part is its automation. It is best for eCommerce or any online store to track [the] customer journey. You can also utilize Mailchimp for retargeting ads.
June 17, 2022
A great email platform to begin your journey
It is being used by my firm as a way to stay connected with customers and prospects. It is primarily used to create a quarterly newsletter that is mailed. I have also used it to field marketing research studies. I integrate SurveyMonkey into the MailChimp platform which I have found easy to do.
June 13, 2022
Mailchimp: Newsletter distribution made easy
In my organization, we use Mailchimp to send out weekly, monthly, and quarterly updates about our account and the state of our clients' work. By using Mailchimp, we are able to address the need for updating the entire 900+ person account about the scope of our work and any pressing updates.
June 11, 2022
Great customer engagement tool
Reaching out to more and more customers and users was a constant challenge for us and luckily with the introduction of Mailchimp, we were able to achieve that. We primarily use Mailchimp to send out emails and other offer-related campaigns and newsletters to all our users and customers. This has helped us achieve a lot of customer traction.