Mailchimp

Mailchimp

Customer Verified
Top Rated
Score 8.0 out of 10
Top Rated
Mailchimp

Overview

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
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Recent Reviews

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How Mailchimp Differs From Its Competitors

All-in-One Marketing Platform

I personally think that Mailchimp excels in terms of creating an all-in-one email marketing platform. At this moment, for campaigns launched through the Mailchimp platform, we have always relied on Mailchimp for basic email marketing actions like bounce rate management, spam filters, collaboration …
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Lessons for Success

Our ability to connect different areas of our email marketing campaigns together , in terms of automation and even integrate third party tools into the flow without bottlenecks, is the biggest benefit that I think we have derived from Mailchimp as a team.
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All-in-One Marketing Platform

We have integrated mailchimp with multiple Woocommerce and Wordpress platforms. Creating this integration allows us to seamlessly transfer audience subscriber data into Mailchimp so that there is never any need for generating exports and uploading the lists. This is massively important to us in …
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Lessons for Success

Keeping an organised setup is important but a key factor is ensuring there is good quality content ready to go to be plugged into Mailchimp to really get this most out of this platform. Work with a designer to create multiple templates will help save lots of time in the long run and ensures that …
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All-in-One Marketing Platform

We reduced the number of marketing tools as we were looking for a platform which can cover all required features e. g. Landing Page Builder, Own Domain, Authentication, Blocklist, Bounce Management
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Lessons for Success

Tracking links in your emails will use the domain “list-manage.com This might be useful to know. We were able to reduce the bounce rates with Mailchimp so we are in general very happy with the tool
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All-in-One Marketing Platform

It has been something spectacular, as I mentioned before, not only have I been able to work with the tool with internal surveys for gaps in the system, but I have also been able to help the marketing department, collaborate with tracking, real-time data and much more.
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Lessons for Success

I think you shouldn't get carried away by appearances, the mailchimp logo makes you doubt a little about its power.
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Lessons for Success

I've been able to make strategic decisions and changes based off of engagement analytics while also building my client's brand images while building a stronger foundation for their brand through Mailchimp's features.
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All-in-One Marketing Platform

  • The emails are easy to design and it's not difficult to gather information on my recipients either.
  • Now, all my projects are on one platform and I am able to work more efficiently.
  • The dashboard is user-friendly and makes managing campaigns much simpler.
  • It has everything from a great template …
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Lessons for Success

We are able to manage all of our marketing events, campaigns, and reporting in one place. Mailchimp is great for startups and small businesses who don't have the resources to hire an in-house marketing team! Mailchimp has been a lifesaver for my team. Up until I started using it, I had to use …
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All-in-One Marketing Platform

Only have used the Email marketing and Mailchimp forms for specific collection of Email addresses, which is a nice feature. Haven't used many other features, as other platforms we use cover these features.
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Lessons for Success

Email marketing is still your best and cheapest returning customer purchasing tool, and best way to communicate with new customers! Way more reliable than social media, and less expensive than advertising. Money spent on good emails and templates has a better ROI than money spent on Advertising IMO.
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Lessons for Success

Our success is solely in the sense of using Mailchimp has helped us grow our list of attendees. We don't attribute much to Mailchimp except dread of having to create the next invite and make sure it goes out properly.
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All-in-One Marketing Platform

I have used the social share option that is given with every email campaign you run, but it's not the nicest looking social post, so I tend to change it up and use another tool for that. Mailchimp's strength is in the email game, not anything else, unless you want to be locked into its specific …
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Lessons for Success

I've successfully moved from a very closed, personal email list to a large and growing public list as my work has evolved from personal mission work to a writer and author platform. Mailchimp has allowed me to do this seamlessly and has offered me step-by-step guidance with great articles along …
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All-in-One Marketing Platform

My needs are relatively simple, so I haven't used features other than newsletter signup forms, email list organization and management, and automated responses for my newsletter subscribers. I look forward to using more features as my business needs grow.
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Lessons for Success

I have successfully run newsletter campaigns for my own company and for my client's companies. With the constant algorithm changes happening all the time on social media, creating and owning a newsletter list is more important than ever. I have helped clients begin a client communications email …
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All-in-One Marketing Platform

I mainly used Mailchimp for email marketing, so I can't speak to it being an "all in one" platform. We still use other marketing platforms like our CRM system and design programs and social media hubs.
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Lessons for Success

Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.
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Lessons for Success

I would say start on a small scale to test things before you move to your primary list of contacts and send out emails. That will let you get a good idea of what your content will look like, what the analytics would be like and what reporting you want to set up. They also offer a free version …
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All-in-One Marketing Platform

We primarily use the email marketing piece of Mailchimp but have done some experimenting with landing pages and automation, which seem to work very well. We have some legacy products that we are continuing to use for other marketing needs but may eventually integrate them all into Mailchimp to …
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Lessons for Success

Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
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All-in-One Marketing Platform

We haven't utilized Mailchimp for much outside of the email marketing functions. From what I've seen, it creates some decent landing pages, but I can't really say for the other marketing functions.
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Lessons for Success

The best thing that Mailchimp does for us is simplified email marketing efforts. It does save time and helps us organize and track the communications that we are giving clients and personnel. It removes a lot of the headache that comes from sending emails to devices with multiple screen sizes, as …
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All-in-One Marketing Platform

We get more exposure and better open rates. Since it is so easy to use I end up using it more often. I wish I had time to use more of it features. I want to learn more about it and do more. If my job only had the freedom to do more. Too many other things to do.
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Lessons for Success

People sign up for our newsletter and more people are opening it. Our open rate has increased over the past few years. We have a good database and a good newsletter so people will open it. Mailchimp helps us filter out people that are not interested so we can purge them from our list.
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All-in-One Marketing Platform

Unfortunately our organization has really only used Mailchimps email marketing feature. We have not done any deep dive of their landing pages, website, content studio, etc. Our company is too complex to switch over a lot of what we do to Mailchimps all-in-one marketing platform. I would think this …
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Lessons for Success

The biggest success would be continuing to reach our subscribers in a day in age where people are flooded with social media ads, junk mail, and more. When someone signs up to receive emails from you that shows they're truly interested in your company and what you have to offer. This means …
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All-in-One Marketing Platform

Mailchimp is an all-in-one marketing platform that has redefined the way we integrate with third-party softwares. Lead generation has become automatic by directly integrating with Mailchimp. I am able to load contacts very easily inside Mailchimp. Mailchimp's email deliverability rate is very high …
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Lessons for Success

Using Mailchimp my organisation has had a 33% increase in our overall sales revenue on a year-on-year basis. Our overall customer satisfaction has increased up a notch. Throughout these years of using Mailchimp we have understood how our customers are interacting with our products and we are also …
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All-in-One Marketing Platform

We managed to consolidate multiple activities within one tool after implementing Mailchimp. Before that, we were using different tools/databases to gather newsletter signups, keeping the database of users and managing the marketing consents (that are necessary to decide which users can receive …
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Lessons for Success

The biggest win for us and something we have not expected Mailchimp to deliver was the possibility to implement the website widget for newsletter signups. Setting it up and customizing was very easy and we could do this by ourselves (without having experienced knowledge about development). Thanks …
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Lessons for Success

The successes that I have had with Mailchimp stem from its ability to create and send newsletters out to many recipients. I've learned that this functionality is extremely beneficial to my organization as it allows many people to be able to receive important information in a very simple and …
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All-in-One Marketing Platform

Definitely, our organization has benefited greatly by integrating Mailchimp with several other online marketing functions. Uploading all of our customer contacts into Mailchimp is pretty easy and straightforward and consumes less amount of time and effort. Also, with the great analytics, it is …
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Lessons for Success

The major success that we have had with Mailchimp is the reduction in customer churn that we have achieved. Through the constant engagement that we have had with our users, we were able to understand them better and reduce their overall churn rate. Also, we were able to upsell more of our products …
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All-in-One Marketing Platform

We have benefitted from the opportunity to integrate multiple tools through a single platform. Whether it be online forms, landing pages, surveys, newsletters, or more, we have found Mailchimp to be a fantastic platform to serve our marketing needs.
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Lessons for Success

Mailchimp is continually adding new features and revising existing tools. It's important to stay in the loop with changes the company makes and to keep pace with overall email trends. Mailchimp offers a wide variety of tools and we don't even use all of them, but there are resources …
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All-in-One Marketing Platform

Mailchimp has a slew of integrations that we took advantage of. From Creative and Data management to Reporting, Mailchimp made it easy for multiple teams to collaborate and not be so silo'd! Design we integrated Canva to create our beautiful graphics and layout. LinkedIn and Facebook allowed us to …
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Lessons for Success

We've been able send more emails and have more actual email sends. With that, our list constantly changes and it's easy to update the recipient lists to get ensure we're sending the most up to date subscribers. It is VERY important to send out marketing emails to those who are currently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (626)
    8.5
    85%
  • WYSIWYG email editor (392)
    8.2
    82%
  • Standard reports (406)
    8.1
    81%
  • List management (411)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mailchimp, and make your voice heard!

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.1Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1Avg 7.1

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

10Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

10Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1Avg 7.1
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Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Screenshot of Mailchimp Mobile - Monitor email campaign activity and effectiveness with Mailchimp's mobile reports.Screenshot of MailChimp integrates with all the major e-commerce providers so users can use purchase data to send personalized campaigns and better understand how marketing affects the bottom line.Screenshot of The MailChimp mobile application gives users the ability to create and send campaigns, manage subscribers, and keep tabs on account activity.

Mailchimp Video

Student-run business uses Mailchimp ads into increase revenue

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Mailchimp starts at $10.

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 435)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Mailchimp is amongst the most important software products in my department, when it comes to email marketing communication with customers and sales prospects. Email marketing communication is vital for my company , because it is one of the cheapest way for us to reach out to target audience at scale.<br>Asides from standard email newsletters, Mailchimp provides an all encompassing email marketing experience which takes care of vital branches of our email marketing campaign strategy like customer and target audience segmentations, behavioral targeting , customer journeys and of course the automation of all of the aforementioned into a connected email marketing digital infrastructure.
Mark Doherty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use this platform for all email marketing communications to customers and consumers. We benefit from the automated email features and signup forms especially. The integration between our e-commerce platform helps us to recover lost revenue with minimal technical knowledge required.
Score 8 out of 10
Vetted Review
Verified User
In the IT area we use mailchimp to conduct surveys through email marketing mailchimp option and collect essential data from both our collaborators and also customers on aspects of the quality of the product or services we offer that also help us solve gaps in IT.It is very important that as IT we configure this entire system together with the marketing department and together we can find the best path to new security solutions.
Score 9 out of 10
Vetted Review
Verified User
Mailchimp allows me to quickly draft and send high-quality emails to our subscribers on a user-friendly and easy-to-use platform. I'm able ot make customizeable email templates for consistency and send out newsletters to our subscribers quickly and efficiently. Mailchimp also hosts a variety of features to track your engagement, allowing you to strategize and better draft content to appeal your target audience.
Ravi Teja | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
mailchimp is the best email marketing solution. I have tried a lot of email marketing software and mailchimp has been the one that has given me the best ROI. The emails are easy to design and it's not difficult to gather information on my recipients either. The reporting features are also very useful and I can easily schedule my emails too!
Score 8 out of 10
Vetted Review
Verified User
We use Mailchimp for eCommerce customer Automations and email marketing campaigns. Mailchimp is synced to our eCommerce platform and is easy to use for most of the marketing people at the customer. Overall, pretty simple plug-and-play Email marketing system.
Jeb Brilliant | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We use Mailchimp to invite pasts guests to upcoming events. Instead of mass BCC emailing hundreds of people we use Mailchimp. It is the best service we have found but leaves a lot to hope for. Before Covid, we were using it at least twice per month for invitations. It's been very useful and satisfactory but hard to work with in terms of creating repeating events versus having to duplicate an event and send the invite again for the next event. It's not very intuitive even for someone who has spent the bulk of their working career using the internet. We continue to use it but wish it would get better.
Hemanta Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I like Mailchimp because the interface is simple and customizable, It’s free, and the analytics are very detailed. Mailchimp is an email marketing platform that enables marketing automation and growth. Key features include automation and email marketing, social media marketing, subscription forms, and more. For small businesses like mine, Mailchimp is the most affordable marketing automation tool available - perfect for startups.

This is an essential tool to create and manage mailing lists and newsletters, as well as automate email campaigns and collect leads. After implementing this my business performance has increased rapidly.
October 11, 2022

Mailchimp or Mailchump?

Katie Rouse | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I use Mailchimp to send weekly, monthly, and special event emails to my email list of subscribers who read my content. It helps me organize my contacts, add tags to different types of content and readers, and easily create email templates to send out. I have over 100 contacts within Mailchimp.
Jolinda Smithson Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use MailChimp to keep in touch with my newsletter list. I like MailChimp because of the visual builders, the quick ability to customize logos and colors, and the fact I can use it to create a newsletter signup form to keep building my list. I have used MailChimp for my business for the past three years and highly recommend it to any small business owners. I use it often with my clients who have a small leadership team and no marketing department since the Free plan is fairly robust. Companies can begin building their list using MailChimp and can grow their list quite a bit before they need to pay a monthly fee.
Score 8 out of 10
Vetted Review
Verified User
I used Mailchimp as our primary email marketing system. Mailchimp allowed us to design professional email campaigns using a combination of templates and customized designs to send communications to our employees and customers. What I like about Mailchimp is that it can be integrated with our other software systems, like our CRM, to make the processes even easier. The analytics is another nice feature that allows us to better track our impact and return on investment.
Score 8 out of 10
Vetted Review
Verified User
I use this for email marketing and (occasionally) for sending out notifications and updates to our clients. Using Mailchimp we were able to reach out to a large number of people quicker and more accurately than doing it manually. It also has really great analytics built into the system so we can see what works in our email campaigns and what doesn't. Being able to see what generates engagements with our content is critical when we setup more campaigns in the future. Lastly, being able to create our own content very easily with their tools saves us an extra step of having to involve others to create emails for us that look great.
Score 1 out of 10
Vetted Review
Verified User
I am a struggling artist who just became a client of ASF (Art Storefronts), which provides marketing coaching and a website designed for artists. ASF is integrated with Mailchimp, so we are directed to create a Mailchimp account. Literally, the second I created an account, I was notified that my account was suspended for violation of terms. In my correspondence with them (there is no phone support for free accounts), they requested a government ID to be submitted via a Google form so they could investigate. In my experience, they give NO timeline and NO specific reason my account was suspended. I feel I might as well be talking to their chatbot. It has been over 3 days since I submitted proof that I am who I am, while in the meantime, the completion of my website has been delayed; hence there is no QR code to give to new contacts at the live shows I am doing these coming months. I would gladly use another email marketing provider like Mailerlite (who actually responded immediately to my inquiries and seemed customer-centered), but if I do, then the auto-sync of my contacts into outgoing emails will be disabled due to ASF's integration with Mailchimp. In my experience, Mailchimp is NOT customer-centered.
September 01, 2022

Great Product, Great Value!

Score 10 out of 10
Vetted Review
Verified User
We currently use Mailchimp to gather data through online forms and send bulk emails to announce events and other happenings within the organization. Mailchimp is a wonderful tool and a great value. The tracking and analytics are invaluable as we try to manage our user and donor base more effectively.
Score 8 out of 10
Vetted Review
Verified User
We use Mailchimp for a lot of our email communications internally and with clients - newsletters, marketing, birthday messages, updates, announcements, and everything in between. Probably the best use of it has been to convey information about various program updates as well as put out information to our network that would otherwise take a while to put together.
Chuck Blatt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Mailchimp for email blasts/newsletters. We send out a monthly newsletter to all of our clients--over 10,000 in our database. We design and write our own articles. The software is great and easy to use. There are a lot of templates to use or you can create your own design. It also helps you track your open rate and who unsubscribed. The statistics are very helpful to know what is working. You can do A/B testing and you can also resend to people who didn't open it on the first try. We have been using it for years and I have used other software that is similar but I like this one better. The features are better and the templates are more up to date. There are a lot of other features to use but we basically use it for the newsletters. I have created landing pages with Mailchimp. I do recommend this software over others that are out there and try the free version and if you like it then upgrade to the paid version. The database portion is easy to track too and add new people. I can't say enough nice things about Mailchimp.
Score 9 out of 10
Vetted Review
Verified User
We use Mailchimp to communicate with our guests about upcoming promotions, events, and happenings at our company. Anything we think our guests would be excited to be in the know about we will use Mailchimp to email our database of about 20,000 to let them know what is coming down the pipeline.
Score 9 out of 10
Vetted Review
Verified User
One of the best business benefits that Mailchimp has provided us in the last couple of years is the fact that it has made our work super simple. Also, it has made us engage better with all our paying and non-paying customers. This has helped us get more retention and good traction.
Score 7 out of 10
Vetted Review
Verified User
We are using MailChimp as one of the tools for user data management and preparing and sending out newsletters. Also, we are using the website widget for newsletter signup. It was crucial for us at this stage to find a free tool - specifically for the website widget and gathering email addresses for newsletter.
Abhay Ranjan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Mailchimp is one of the most needed software/tools for every organization. I [have been] using this [for the] last five years. Mailchimp is easy to use, easy to integrate. It has hundreds of templates. It has advanced insights and analytics to track your campaign. You can start [with the] free plan and can upgrade according to your need. Mailchimp helps in growing your business online. You can manage your content from [the] content studio. You can create your website from [the] back-end of Mailchimp. The best part is its automation. It is best for eCommerce or any online store to track [the] customer journey. You can also utilize Mailchimp for retargeting ads.
Score 9 out of 10
Vetted Review
Verified User
It is being used by my firm as a way to stay connected with customers and prospects. It is primarily used to create a quarterly newsletter that is mailed. I have also used it to field marketing research studies. I integrate SurveyMonkey into the MailChimp platform which I have found easy to do.
Score 9 out of 10
Vetted Review
Verified User
In my organization, we use Mailchimp to send out weekly, monthly, and quarterly updates about our account and the state of our clients' work. By using Mailchimp, we are able to address the need for updating the entire 900+ person account about the scope of our work and any pressing updates.
Score 10 out of 10
Vetted Review
Verified User
Reaching out to more and more customers and users was a constant challenge for us and luckily with the introduction of Mailchimp, we were able to achieve that. We primarily use Mailchimp to send out emails and other offer-related campaigns and newsletters to all our users and customers. This has helped us achieve a lot of customer traction.
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