Mailchimp
Top Rated
Mailchimp
Starting at $10 per month
View PricingOverview
What is Mailchimp?
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Read moreRecent Reviews
How Mailchimp Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
View all 26 features- Email deliverability reporting (627)8.686%
- WYSIWYG email editor (392)8.282%
- Standard reports (407)8.181%
- List management (412)8.181%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Mailchimp Screenshots
Mailchimp Video
Student-run business uses Mailchimp ads into increase revenue
Mailchimp Integrations
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Mailchimp starts at $10.
Reviewers rate Email deliverability reporting highest, with a score of 8.6.
The most common users of Mailchimp are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(2443)
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Reviews
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December 23, 2022
Mailchimp Review
- Nice Templates
- User Friendly Features
- Always updated time to time
- You get email updates about new features being introduces which is really helpful
- Restricted to specific features and designs when you are using its free version
- Subscription Price should be more reasonable
- Customer support should be more responsive to the queries
December 22, 2022
An email marketing tool, we've gradually come to love.
- Marketing automation
- Vast integration with third party software tools we use , like Livechat and Slack.
- A/B ( bucket or split ) testing
- Inadequate customization options on Mailchimps email builder.
- There is no way to currently merge multiple contact lists together, in the course of an email campaign.
Score 8 out of 10
Vetted Review
Verified User
- Easy to use email designer and content builder
- Audience list management and segmentation is a big plus
- Automated email journey builder is very robust and flexible
- Reports are streamlined and look impressive when sharing with stakeholders
- Email builder has room to improve to give more customisation options for advanced users
- The option to merge or join audience lists for campaigns
- Interface for facebook ads could include more customisation options
November 28, 2022
Good tool for Mail for masses
- Very useful template editor
- Very good interface options particually into marketing autmization tools
- Support is only reachable is you are on premium plan
- affiliate marketing is not possible
- the navigation could be clearer, as certain tools are slightly hidden.
October 21, 2022
A good tool to manage data.
- AB testing.
- Real time data collection.
- Easy edition.
- Easy integration.
- Good support.
- I think that mailchimp is a wonderful tool that currently we would not change anything in particular, they have been able to advance in editing their failures and solving problems easily.
October 19, 2022
An all-in-one platform to help build your brand image
- User-friendly platform
- Customizable features to fit brand image
- Engagement analytics
- Automation
- Scheduled or recurring email campaigns
- No affiliate marketing links
October 19, 2022
Mailchimp has been a lifesaver for my team.
Score 9 out of 10
Vetted Review
Verified User
- Mailchimp has an intuitive interface and is so easy to use.
- Mailchimp has really helped me grow my customer database through targeted marketing.
- Mailchimp has tons of features that make it easy to just get started with email marketing.
- Suppose, the message is being sent out to an outlook user it does now show like in the Mailchimp preview.
- Its not easy to edit our database list.
- Mailchimp has very limited website integration options on the platform
- Email Automations
- Welcome series emails
- Email Marketing / Promotional Emails
- The design of the emails feels a bit outdated
- Previews of emails on light and dark mode would be useful
October 12, 2022
Mailchimp is not ideal but it's the best available tool
- Bulk invites.
- Importing contacts.
- Handling bulk activities.
- Creating invite.
- User Interface.
- Creating repeating events.
October 12, 2022
Mailchimp - The perfect all-in-one marketing software
- Fast mail delivery
- High mail delivery rate
- Very less mail delivery in Spam folder
- Easy to use
- MailChimp does not provide many customization options
- We cannot change the colour or font size of the email signatures
- MailChimp lacks automation features
- Need to do a lot of customization if I want the emails to look professional
October 11, 2022
Mailchimp or Mailchump?
- Tagging content
- Drag and drop editor
- Maintaining lists of contacts
- Segments in the free plan
- A wider variety of templates available on the free plan
- More automations for free plan
October 11, 2022
Great for starting out, getting more difficult to use as we have grown and scaled our audience
- Reports
- Tracking
- Ease of Use
- Slow as we have grown our list
- more reporting
- more servers to keep up with data demand
- Email Newsletters.
- Email list building.
- Email sign up forms to embed on a website.
- Email list management.
- Auto-responders.
- Email sequences.
- The login authentication gets cumbersome when managing emails for clients.
- Having more email templates to start from would be helpful.
October 08, 2022
Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
- Email Marketing.
- Analytics and Reporting.
- List Management.
- Integrations
- HTML Editing.
- More Integrations.
September 08, 2022
Email marketing for everyone!
- It has a fantastic user-interface. Really easy to learn and use.
- The pricing is very reasonable. Even the free plan that it offers is very generous and probably enough for a lot of small businesses.
- While it has good abilities to let you create templates by dragging and dropping, you would still need some image editing skills to make the most out of it.
- Importing content from Microsoft word sometimes ruins the formatting.
September 01, 2022
In my opinion, the customer service is the worst on the planet
Score 1 out of 10
Vetted Review
Verified User
- They have a website
- In my experience, care about your customers
- In my experience, answer customer questions
September 01, 2022
Great Product, Great Value!
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
August 04, 2022
Great (Email) Marketing Platform
- Easy Builder
- Automatic adaption to different screens
- Merge Tags
- Certain functions (tables) being HTML
- Slight learning curve in the lingo/jargon they use
- Constraints of the builder (understandable, but sometimes frustrating)
July 27, 2022
All-in-one solution for newsletters/eblasts and more
- Newsletter
- Datebase
- Landing pages
- more templates
- lower price
- Easy to add photos to your email and cropping them if you need to within Mailchimp.
- Duplicating text blocks when creating your email is simple.
- Uploading contacts is quick and easy.
- Not a fan of some of the font choices, it would be nice to have more.
- How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
- It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
July 03, 2022
Best all in one email marketing tool
- Good User interface
- Easy to use
- In depth product features
- Better customer service
- More knowledge base documents required
- Product cost is higher
Score 7 out of 10
Vetted Review
Verified User
- Installing a widget for submitting email address for newsletter database
- Preparing email templates for newsletter
- Customizing the widget
- Sending out newsletters is only available in the paid plan
- Managing users database could be made easier (we found it easier in competition's tools)
June 22, 2022
All in one marketing platform - Mailchimp
- Integration
- Retargeting ads
- Templates
- Easy to use
- Insights and analytics
- Real time customer support
- Focus on building more attractive responsive templates
- Analytics need to be optimized
June 17, 2022
A great email platform to begin your journey
- Provides ready-to-use templates.
- Very intuitive.
- Great value.
- A few more designs for the templates are needed.
- Can be a bit "clunky" at times.
- A few more template formats.
June 13, 2022
Mailchimp: Newsletter distribution made easy
- Mailchimp has a easy to use user interface
- Mail can be sent to many users
- The free version has all needed capabilities
- It would be helpful if there were more design features on Mailchimp
- I would like to be able to have multiple users on an account at one time
- It would be helpful to receive updates about new functionality