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MailerLite

MailerLite

Overview

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…

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Recent Reviews

Amazing, can't fault it!

10 out of 10
April 26, 2024
To send weekly price update emails to customers - able to easily communicate and gather info/enquiries & insights for customers
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Great for SaaS

10 out of 10
April 22, 2024
Sending out emails to customer in order to inform them about new features e.g.
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Newsletter frenzy

10 out of 10
April 19, 2024
I run a small business and MailerLite helps me build closer relationships with my clients. Thanks to this, I collect them in my database, …
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MailerLite is Great!

8 out of 10
April 03, 2024
I use MailerLite on a bi-weekly basis. We often use this platform to communicate monthly newsletters to our clients and internally with …
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TrustRadius Insights

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY …
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Highly recommend MailerLite!

10 out of 10
July 19, 2023
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • List management (52)
    8.9
    89%
  • Email deliverability reporting (53)
    8.2
    82%
  • WYSIWYG email editor (50)
    7.1
    71%
  • Standard reports (53)
    6.5
    65%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Forever free plan

$0

Cloud
1,000 subscribers

Growing

$10

Cloud
per month 3 users

Advanced

$21

Cloud
per month Unlimited users

Entry-level set up fee?

  • $10 2500 subscribers
    Optional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

MailerLite

YouTube

Mailerlite's landing page builder demo

YouTube

A Quick Demo for Integrating Your MailerLite Account With Clearout

YouTube

MailerLite Review & Demo: Affordable Email Marketing Solution?

YouTube

Mailerlite's website builder demo

YouTube

MailerLite and Zapier email marketing integration demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.2
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7
Avg 8.5
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Product Details

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.

MailerLite Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Email Previews

Additional Features

  • Supported: Drag & Drop editor with AI generator
  • Supported: Third party integrations

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Drag & Drop editor with AI generator

MailerLite Video

Quick start MailerLite tutorial - How to start sending the first newsletter

MailerLite Integrations

MailerLite Competitors

MailerLite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MailerLite starts at $10.

Mailchimp, Constant Contact, and GetResponse are common alternatives for MailerLite.

Reviewers rate List management highest, with a score of 8.9.

The most common users of MailerLite are from Small Businesses (1-50 employees).

MailerLite Customer Size Distribution

Consumers20%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)10%
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Comparisons

View all alternatives
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Reviews and Ratings

(128)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.

Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.

Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.

Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.

Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.

Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.

Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.

Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.

Attribute Ratings

Reviews

(1-25 of 51)
Companies can't remove reviews or game the system. Here's why
Jenna Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
Score 9 out of 10
Vetted Review
Verified User
MailerLite allows tags and the whole visual experience seems a lot clearer.
Support was the major factor though, everything points to MailerLite having better support - certainly today has proved that for me. I received support within 10min, my issue was fixed and my first Automation is up and running.
Joanne Lazzaro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I used Mailchimp with another employer, and found that MailerLite is both easier to use (as the content creator, and list manage) and has more features (like scheduling email delivery) at a lower monthly price point. Also, they do not insert a (potentially offensive) logo at the bottom of the email.
Will Soprano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Selected MailerLite for the features + price. They blow the competition out of the water on price... and back it up with the best customer service.

Moosend specifically is overpriced for very few features, and zero support.

Mailchimp is widely adopted but is too expensive once you start needing to do things.
Score 10 out of 10
Vetted Review
Verified User
I use Mailerlite to send out weekly newsletters to my readers. The tool is easy to use, produces a lovely result, and gives me lots of flexibility. If I ever have issues, their technical support is amazing. Very responsive and knowledgeable, and my issue is typically resolved in a very short period of time. Love them!
Camilla Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hands down, MailerLite is a superior product to Mailchimp.
  1. they're clear about how much you're going to spend per month
  2. they don't gauge you for unsubscribed accounts
  3. automations are easier to create
  4. reporting makes sense
  5. integration is not complicated
Score 10 out of 10
Vetted Review
Verified User
No comparison. That's why I'm now with MailerLite.
The other company name that shall not be spoken had hidden fees and wasn't always upfront with clients and changed policies on a whim. I am totally team MailerLite now and have no plans of ever changing. And I've shared that with other author friends.
Philip Carino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.

For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Humberto Colmenares | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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