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MailerLite

MailerLite

Overview

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…

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Recent Reviews

MailerLite is Great!

8 out of 10
April 03, 2024
I use MailerLite on a bi-weekly basis. We often use this platform to communicate monthly newsletters to our clients and internally with …
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TrustRadius Insights

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY …
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Highly recommend MailerLite!

10 out of 10
July 19, 2023
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • List management (52)
    8.9
    89%
  • Email deliverability reporting (51)
    8.2
    82%
  • WYSIWYG email editor (49)
    7.0
    70%
  • Standard reports (51)
    6.4
    64%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Forever free plan

$0

Cloud
1,000 subscribers

Growing

$10

Cloud
per month 3 users

Advanced

$21

Cloud
per month Unlimited users

Entry-level set up fee?

  • $10 2500 subscribers
    Optional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

MailerLite

YouTube

Mailerlite's landing page builder demo

YouTube

A Quick Demo for Integrating Your MailerLite Account With Clearout

YouTube

MailerLite Review & Demo: Affordable Email Marketing Solution?

YouTube

Mailerlite's website builder demo

YouTube

MailerLite and Zapier email marketing integration demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.1
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

6.9
Avg 8.5
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Product Details

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.

MailerLite Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Email Previews

Additional Features

  • Supported: Drag & Drop editor with AI generator
  • Supported: Third party integrations

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Drag & Drop editor with AI generator

MailerLite Video

Quick start MailerLite tutorial - How to start sending the first newsletter

MailerLite Integrations

MailerLite Competitors

MailerLite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MailerLite starts at $10.

Mailchimp, Constant Contact, and GetResponse are common alternatives for MailerLite.

Reviewers rate List management highest, with a score of 8.9.

The most common users of MailerLite are from Small Businesses (1-50 employees).

MailerLite Customer Size Distribution

Consumers20%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)10%
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Comparisons

View all alternatives
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Reviews and Ratings

(126)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.

Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.

Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.

Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.

Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.

Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.

Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.

Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.

Attribute Ratings

Reviews

(1-25 of 59)
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Riva Pomerantz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I feel like MailerLite is hands-down the best, most intuitive, easy-to-use CRM platform for the best price. Their customer care cannot be beat. It feels so comfortable for me to use that I have little resistance creating email campaigns (unlike a competing platform whose GUI/UX is NOT to my liking). They have really thought of everything. And they genuinely care!
Andrej Jurancic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you're looking for a well-organized mass mailing system, it's MailerLite that you want. It's as simple as that. Especially if you need to send mails frequently. MailerLite will bill you by the number of contacts / recipients, not by the number of sent e-mail. For us, this was the key element when deciding which solution to use.
Score 9 out of 10
Vetted Review
Verified User
MailerLite is great for anyone with only basic skills to build out professional looking EDMs, websites or landing pages. The process to create, proof and publish is easy and intuitive. And although no phone support is provided on the free or business plans, email support has usually provided the right answer within half a day. I would definitely recommend MailerLite to any sports clubs or community groups looking for simple and effective ways to lift their communications or web presence.
April 03, 2024

MailerLite is Great!

Score 8 out of 10
Vetted Review
Verified User
I would recommend this platform to anyone who is sending bulk emails to an audience of over 50 contacts. I find that MailerLite has useful tools and variants to take away the pain of manually sending bulk emails
Joanne Lazzaro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Easy to learn to use, and customer support is fast when you need it. Works great for "small business/ indie musician" mail campaign business needs. It complies with the recent laws (in the USA and Europe) regarding customer contact privacy, and provides "easy unsubscribe". Some aspects of account administration (adding new admin users, and setting up 2FA) are a little buggy (I've been told they are working on this).
Will Soprano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
They're great for newsletters .. I think this would be the perfect fit for a solopreneur / contract worker. They're really good at segmenting larger audiences - and as a result, triggers and automations MailerLite definitely could improve their form's HTML snippets + editability. So if you can't design a better form / page for your form then you're going to be lacking a little bit.

Also if mobile is super important for you, then you'll be able to hide sections on mobile but you can't change how they are stacked on mobile.
Score 1 out of 10
Vetted Review
Verified User
If you have a very small company with not many emails to send and not really care if your customers actually receive them. Also, if you don't care that they take your money and if it doesn't fit your needs that you are ok to walk away without getting a refund.
Score 10 out of 10
Vetted Review
Verified User
I use Mailerlite to send out weekly newsletters to my readers. The tool is easy to use, produces a lovely result, and gives me lots of flexibility. If I ever have issues, their technical support is amazing. Very responsive and knowledgeable, and my issue is typically resolved in a very short period of time. Love them!
Camilla Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Intricate automations might not be the best for MailerLite but it's also robust enough to take on some complicated workarounds. The integrations are simple and if I have trouble, I can always bounce it off their awesome tech support team.
Louis Corneloup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm using Mailerlite for my project, Dupple (https://dupple.com) and I was having troubles using Mailerlite's API. After 2 days working on this, I decided to reach out to their customer service.Though I'm still a free account user, they reviewed my code and were super helpful to help me make things work.This is the first time I have such a great experience and I will definitely get the paid version at the end of the trial.
Score 10 out of 10
Vetted Review
Verified User
I know other writers who use MailerLite and since they are people I trust, I started using MailerLite. They offer a lot before anyone has to move to using a paid version, but I have compared their options and prices to other mailing companies and when I need to move to a paid level, I will. MailerLite support has been responsive and helpful when I have needed an answer to a question I could not find on their site or in their videos.
Score 10 out of 10
Vetted Review
Verified User
There are no hidden fees like I experience with a different company. MailerLite made the transition simple and easy. I really appreciated the training videos that have helped me try things beyond my comfort zone. And the speed and courtesy of the customer service staff is to be applauded. Bravo.
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