Newsletter frenzy
I run a small business and MailerLite helps me build closer relationships with my clients. Thanks to this, I collect them in my database, …
Starting at $10 per month
View PricingOverview
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
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Popular Features
- List management (52)8.989%
- Email deliverability reporting (52)8.282%
- WYSIWYG email editor (49)7.070%
- Standard reports (52)6.464%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Cloud
1,000 subscribers
Growing
$10
Cloud
per month 3 users
Advanced
$21
Cloud
per month Unlimited users
Entry-level set up fee?
- $10 2500 subscribersOptional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
YouTube
Mailerlite's landing page builder demo
YouTube
A Quick Demo for Integrating Your MailerLite Account With Clearout
YouTube
MailerLite Review & Demo: Affordable Email Marketing Solution?
YouTube
Mailerlite's website builder demo
YouTube
MailerLite and Zapier email marketing integration demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
Quick start MailerLite tutorial - How to start sending the first newsletter
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MailerLite starts at $10.
Reviewers rate List management highest, with a score of 8.9.
The most common users of MailerLite are from Small Businesses (1-50 employees).
MailerLite Customer Size Distribution
| Consumers | 20% |
|---|---|
| Small Businesses (1-50 employees) | 50% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(127)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
November 01, 2021
When it comes to features, functionality and price, hands down, you need to choose Mailerlite.
We flippin' love Mailerlite. We use it for several of our communications, whether that's regular emails to clients, promotional materials, or hiring. We use it across several brands and services, as well as design and implement campaigns for other organizations. It makes communicating with large groups so easy, and it integrates with so much that it makes it easy to create a number of lists that originate from different applications.
- Design Features are by far one of Mailerlite's greatest assets. I can truly design the campaigns I want and stay on brand with their design software, better than any of the others. The amount of customization is amazing and it really helps campaign pops.
- I also love Mailerlite for its Zapier integration. It can play nice with everything and that makes a big difference when you're gathering data from several places. Things like DKIM and Domain Validation are also helpful and those are included on all the plans. Really helps with deliverability.
- Another reason Mailerlite is a favorite is for ease of use and smooth interface. When we set clients up, we don't have to assist them for very much after getting them going. They find it easy to send emails on their own, and empowered to do great things.
- Mailerlite's blocks that are within the designer are THE BEST bar none. There are so many items in there I want to come up with campaigns just to use them. I especially love the event RSVP module that allows people to respond instantly and segment them based on their response. This is a big one I use for clients as well. There's just so much you can do here it's crazy.
- When it comes to features and quality, NO ONE can beat out Mailerlite on price. NO ONE. This tool gives you the most bang for your buck, covers almost all my clients' needs and because of the value, I almost recommend it exclusively. The value for the money is incredible.
- I would add more types of inbox previews so people can see their campaigns across more channels
- Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
- Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
- I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
- I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
- We had a client who'd never done email marketing before. We set him up on Mailerlite and within his first formal campaign he earned over $5,000. That was something he'd never done before.
- Mailerlite has made hiring for our new creative agency a breeze by allowing us to communicate with new applicants more efficiently. This saved us a ton of hours.
- Mailerlite is our go-to for all new brands we setup. We have several accounts and that level of organization with the ability to add multiple users at no extra cost has made operations so much more clean. Hosting multiple accounts is critical with different users and the custom permissions make this particular aspect very helpful.
93.33333333333334%
9.3
90%
9.0
100%
10.0
- Mailchimp, Constant Contact, Emma, Campaign Monitor, Sendinblue, AWeber, GetResponse, ConvertKit, Twilio SendGrid and Benchmark Email
Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as clients. Mailerlite does the job so well, I pretty much don't really look for other tools anymore. I still work out of several other email marketing tools with clients, so I can stay up to date on features, but that's really when I do now. Just reviewing other tools to see if they've released anything that makes a huge difference. Sometimes, clients have specific tools they are using that don't integrate with Mailerlite, so then another recommendation will come into play, but for the most part, Mailerlite covers everything. While it's not a feature I particularly care for but is quite useful, the ability to do custom mailing like Mailchimp would give it an edge.
5
Marketing, Design, Administration, Operations and Personnel.
5
If you're pretty good with computers, you should do well with Mailerlite. As a designer, it's important to understand how Mailerlite works to design campaigns that are both effective and on brand.
- Company Communications
- Reminders and Updates
- Marketing Products and Services
- Event Notifications
Yes
I was in love with the monkey for quite sometime. Then when they did their little switcheroo to a "full service marketing suite" they made it so much more difficult to put new users on. Hated the way they handled the switch as well, so from a service standpoint, I thought it was lame. The loss of multiple users on a free account and no custom permissions was a huge deal breaker as well. What my clients could do on Mailerlite for FREE would cost them 50 bucks or more on Mailchimp. Mailchimp's free plan is NOTHING compared to Mailerlite's free plan. With Mailerlite, we got ALL the features and the pricing was only based on subscribers, which I am a big fan of with software. The switch from Mailchimp to Mailerlite was literally the difference in being able to send or not send campaigns.
- Price
- Product Features
- Product Usability
Price and features. I wanted the most bang for my buck and Mailerlite delivered.
I have a very thorough process, so nothing about that would change. I'd been following Mailerlite for years before I was even using it. I was an early adopter and dropped my usage several years ago for a lack of features in some of Mailerlite's earlier version. I felt it had potential but at that time it couldn't get the job done. I continued to re-evaulate the tool year after year. It was awesome to see how they progressed. Now they're my favorite :)
Mailerlite's support team is amazing. Well, the team in general is amazing. We almost never use support because we rarely have problems. And most of what occurs with support is something new to be learned, not anything that's not working...
Mailerlite held a breakdown webinar for our Nonprofit clients, teaching them to use every area of the tool. That was PHENOMENAL. This team cares and they are AWESOME.
And yes, I am a hardcore fan. Not just of the product, but the team in general and how their business is run, under the Remote Company. Being able to watch them over the years, I can't see myself going anywhere else...
And yes, I am a hardcore fan. Not just of the product, but the team in general and how their business is run, under the Remote Company. Being able to watch them over the years, I can't see myself going anywhere else...
- Using the Editor is a breeze
- Subscriber profiles could use a little smoothing out
October 25, 2021
Great Service for Authors and Other Creatives
Email marketing and surveys.
- Landing pages
- Author centered content
- Support 24/7
- I'd love a mobile app to craft campaigns on the go.
- Direct integration with Canva would be amazing.
- Allows me more time to write instead of manually processing workflows.
- Allows me to build my reader community outside of social media.
100%
10.0
100%
10.0
100%
10.0
1
Owner
1
- Monthly newsletter
- Ability to include surveys
- Delivering digital content
I am a paid user of the service and have the same support as everyone.
I was having [an] issue importing a list over from a competitor and my ticket was issued to [someone] on the support team. She was there every step of the way and went above and beyond to notice and implement a solution for an account-level change that was due to be processed. She kept me apprised of the progress and was extremely knowledgeable and friendly.
- Creating landing pages
- Email creation from templates
- Some restrictions on number of fields allowed on forms
Yes
It works great for keeping track of campaigns and stats. You cannot create on the mobile app which I wish was an option. But that's the only downside in my opinion.