Overview
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
Newsletter frenzy
I cannot possibly love MailerLite any more--it's just that wonderful!!
MailerLite was a great choice
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
I 💛 MailerLite
Why we chose MailerLite...
Great EDMs and website creation/management for sporting clubs
First time users: Highly recommend
It seems easy in theory but the complications come in when dealing with DNS etc …
MailerLite is Great!
TrustRadius Insights
Highly recommend MailerLite!
Learning MailerLite and Loving It
Contacting tech support at 9pm on a Friday actually works!
Best customer service - and even better product for the price.
MailerLite support team came to my rescue!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (52)8.989%
- Email deliverability reporting (53)8.282%
- WYSIWYG email editor (50)7.070%
- Standard reports (53)6.565%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Growing
$10
Advanced
$21
Entry-level set up fee?
- $10 2500 subscribersOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
Mailerlite's landing page builder demo
A Quick Demo for Integrating Your MailerLite Account With Clearout
MailerLite Review & Demo: Affordable Email Marketing Solution?
Mailerlite's website builder demo
MailerLite and Zapier email marketing integration demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7WYSIWYG email editor(50) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.8Dynamic content(47) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(41) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(48) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.2A/B testing(35) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.2Mobile optimization(44) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.2Email deliverability reporting(53) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(52) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.2Triggered drip sequences(33) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 6Dashboards(1) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 6.5Standard reports(53) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6Custom reports(1) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7Email Previews(45) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
MailerLite Customer Size Distribution
Consumers | 20% |
---|---|
Small Businesses (1-50 employees) | 50% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(128)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-4 of 4)Solid email marketing tool that I'll keep using for years
- Send out automated emails
- Email broadcasting to our entire email list
- Creating good looking emails that get delivered
- Could use extra automation options (for experts)
- Extra landing pages are always welcome
- Increased the number of returning visitors
- Increased our monthly sales
- More engagement from our customers
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 90%9.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Standard reports
- 80%8.0
- Email Previews
- 100%10.0
- AWeber and ConvertKit
When it comes to features, functionality and price, hands down, you need to choose Mailerlite.
- Design Features are by far one of Mailerlite's greatest assets. I can truly design the campaigns I want and stay on brand with their design software, better than any of the others. The amount of customization is amazing and it really helps campaign pops.
- I also love Mailerlite for its Zapier integration. It can play nice with everything and that makes a big difference when you're gathering data from several places. Things like DKIM and Domain Validation are also helpful and those are included on all the plans. Really helps with deliverability.
- Another reason Mailerlite is a favorite is for ease of use and smooth interface. When we set clients up, we don't have to assist them for very much after getting them going. They find it easy to send emails on their own, and empowered to do great things.
- Mailerlite's blocks that are within the designer are THE BEST bar none. There are so many items in there I want to come up with campaigns just to use them. I especially love the event RSVP module that allows people to respond instantly and segment them based on their response. This is a big one I use for clients as well. There's just so much you can do here it's crazy.
- When it comes to features and quality, NO ONE can beat out Mailerlite on price. NO ONE. This tool gives you the most bang for your buck, covers almost all my clients' needs and because of the value, I almost recommend it exclusively. The value for the money is incredible.
- I would add more types of inbox previews so people can see their campaigns across more channels
- Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
- Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
- I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
- I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
- We had a client who'd never done email marketing before. We set him up on Mailerlite and within his first formal campaign he earned over $5,000. That was something he'd never done before.
- Mailerlite has made hiring for our new creative agency a breeze by allowing us to communicate with new applicants more efficiently. This saved us a ton of hours.
- Mailerlite is our go-to for all new brands we setup. We have several accounts and that level of organization with the ability to add multiple users at no extra cost has made operations so much more clean. Hosting multiple accounts is critical with different users and the custom permissions make this particular aspect very helpful.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 100%10.0
- A/B testing
- 90%9.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Standard reports
- 90%9.0
- Email Previews
- 100%10.0
- Mailchimp, Constant Contact, Emma, Campaign Monitor, Sendinblue, AWeber, GetResponse, ConvertKit, Twilio SendGrid and Benchmark Email
- Company Communications
- Reminders and Updates
- Marketing Products and Services
- Event Notifications
- Price
- Product Features
- Product Usability
And yes, I am a hardcore fan. Not just of the product, but the team in general and how their business is run, under the Remote Company. Being able to watch them over the years, I can't see myself going anywhere else...
- Using the Editor is a breeze
- Subscriber profiles could use a little smoothing out
Great value for money and best customer service!
- Automations
- Data management
- Reporting and Anaylsis
- Customer Service
- Integration with Instagram or other social media
- Always great sales after a campaign!
- Ability to grow the list through automations and integrations
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 80%8.0
- A/B testing
- 90%9.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Standard reports
- 100%10.0
- Email Previews
- 100%10.0
Great Service for Authors and Other Creatives
- Landing pages
- Author centered content
- Support 24/7
- I'd love a mobile app to craft campaigns on the go.
- Direct integration with Canva would be amazing.
- Allows me more time to write instead of manually processing workflows.
- Allows me to build my reader community outside of social media.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Standard reports
- 100%10.0
- Email Previews
- 100%10.0
- Monthly newsletter
- Ability to include surveys
- Delivering digital content
- Creating landing pages
- Email creation from templates
- Some restrictions on number of fields allowed on forms