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What is Mailigen?

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation…

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Recent Reviews

TrustRadius Insights

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case …
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per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Details

What is Mailigen?

Mailigen Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

Mailigen starts at $10.

Constant Contact, iContact, and Mailchimp are common alternatives for Mailigen.

The most common users of Mailigen are from Small Businesses (1-50 employees).
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View all alternatives
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case involves sending out monthly email campaigns to engage with customers and drive marketing initiatives. By utilizing Mailigen, companies are able to establish regular communication with their customer base through newsletters, providing updates, promotions, and valuable information. Additionally, sales and marketing professionals leverage the platform to boost sales by sending targeted information and offers to interested customers. The ease-of-use and cost-effectiveness of Mailigen has made it a popular choice among sales departments for maintaining effective communication channels with both existing and potential customers.

Moreover, Mailigen serves as an excellent tool for retailers looking to disseminate mass information to their entire audience. Through this platform, retail managers are able to efficiently reach out to their customer base with important updates on sales, promotional activities, upcoming events, and even conduct surveys. Furthermore, Mailigen plays a crucial role in Email Remarketing by allowing businesses to re-engage registered users who may have shown interest but did not complete a purchase. Users value how Mailigen enables them to showcase the benefits of their products or services through targeted email communications.

Furthermore, Mailigen has proven to be indispensable in B2B marketing efforts. It facilitates seamless communication with the B2B clients' database, enabling companies to effectively promote their offerings and maintain strong relationships with key clients. Users have expressed appreciation for Mailigen's customer-oriented approach and the knowledgeable support provided by its staff.

Overall, Mailigen offers an ergonomic and reliable solution for email and mobile marketing needs across various industries. Whether it is enhancing customer engagement, boosting sales, or strengthening communication with clients, this platform continues to deliver impressive results for businesses of all sizes.

Users commonly recommend Mailigen for the following reasons:

Mailigen is praised for its excellent costs and adaptability to different business models, making it a great choice for both large and small businesses.

The natural metric properties and intelligent API addresses of Mailigen make it a recommended option for expanding businesses. Users appreciate these features as they enable effective campaign tracking and integration with other systems.

Users consider Mailigen to be a decent product at a decent price, but believe there is room for improvement. They recommend it for dynamic campaigns and customer control through email, but note that some enhancements could further enhance their experience.

Overall, users find Mailigen to be a versatile email marketing tool with complete tools for designing marketing campaigns. Its innovation, cost efficiency, and unique features like the SMS text feature are appreciated by users in medium and small companies. Some users suggest having minimum HTML skills to effectively use Mailigen, while others highlight the reasonable pricing, responsive staff, and great product as reasons to give Mailigen a look. Additionally, customers value the quick grasp of the platform and excellent customer service, making them feel like valued customers.

Attribute Ratings


(1-7 of 7)
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Taylor Patton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Mailigen is used as one of our Digital Marketing platforms for our monthly email campaigns for marketing purposes. The platform is solely used by the Digital Marketing department and is not accessed or utilized by any other sectors of the business. The largest business problem Mailigen addressed was their ability to accommodate our growing mailing list at a much more cost-effective rate when compared to various competitors in the market.
  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.
  • Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
  • Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Score 9 out of 10
Vetted Review
Verified User
We use MailiGen for our customers (and for ourselves) for bulk mailing operations such as sales, promotional, marketing and survey mailers.
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
  • One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.
MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers.
Mārtiņš Pakulis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.
  • Live customer service and feedback instantly
  • Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
  • Flexible and scalable price plan.
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
If you have more than 20 people to reach with an e-mail and you want to make sure you they read your message, Mailigen is your guy!
Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.
Ingus Krumins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Email + Mobile marketing solution is very ergonomic and useful tool. Our sales department regularly is communicating with existing and potential customers and informing about products and new solutions. For our sales staff this tool is very easy to use and for reasonable price. Fast return on investment
  • Ergonomic tool
  • Fast return on investment
  • Professional service support
  • Company could provide more information about additional services
Excellent investment for customer relationship improvement
Egils Boitmanis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Using Mailigen for 3 years, we’ve built reliable relationships with our dedicated account manager. We highly appreciate customer-oriented approach and knowledgeable stuff.
  • I like the way Mailigen provides customer service. Since I became a Mailigen client, I am allocated a dedicated account manager who helps me with creating and sending email campaigns whenever I need assistance. I can simply reach him by phone or count on answer by email within four hours. Recently, when creating an email campaign in the drag and drop editor, my personal account manager helped me to remove bugs occurring on some older email programs. For us Mailigen is not just a program for sending emails any more but a reliable team behind our marketing performance.
  • Option to make RSS email campaign. I'm not a programmer and it was hard to make my first automated RSS campaign. When I calibrate it - I spend only 1 min to my next campaigns
The support is at very good level! If you want to achieve best results with all the new features Mailigen is the best option.
Kristofs Blaus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Mailigen is used for Email Remarketing. We reach out to registered users and offer them the product again. In emails we show users a variety of benefits our product will provide.
  • They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
  • They really helped us to develop our email marketing strategy
  • They deliver the emails
  • We love to run lots of tests, so our library of email designs and templates is big and it sometimes gets very challenging to manage through all our stuff
  • As we run email remarketing in many countries, our library of template language versions is also a big one. And again, a way for organizing all that stuff would be much appreciated
Basically its a great service. Maybe for companies that quickly generate many email versions for testing, it can get tricky at one point to manage all their library, but otherwise its fine. Many features, many options. Its a good platform.
Andris Rībens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Mailigen in marketing purposes to communicate with our B2B clients database.
  • Very personal approach to client support. We know our support manager by name.
  • Impressive Open Rate and CTR numbers
  • Useful real time tracking and reports
  • Sometimes we get frustrated when changing template
Overall great product and excellent customer service. We totally enjoy having personal support specialist.
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