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Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.https://dudodiprj2sv7.cloudfront.net/product-logos/I0/eW/Z4ANCMU8W0HT.PNGBest "bang for your buck" Email Platform, minus some perks.Mailigen is used as one of our Digital Marketing platforms for our monthly email campaigns for marketing purposes. The platform is solely used by the Digital Marketing department and is not accessed or utilized by any other sectors of the business. The largest business problem Mailigen addressed was their ability to accommodate our growing mailing list at a much more cost-effective rate when compared to various competitors in the market.,Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer. Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call. Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.,Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner. Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.,8,Increased company's annual revenue for 2017 Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.,Listrak and MailChimp,1 to 5 million,Both,Listrak, MailChimp, WordPress, Coursera, Pluralsight, GitHub, Canva, Adobe Illustrator CC, Balsamiq, Microsoft Visual Studio Team SystemMailiGen Mail Marketing Makes SenseWe use MailiGen for our customers (and for ourselves) for bulk mailing operations such as sales, promotional, marketing and survey mailers.,Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled. Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session. Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting. Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.,One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.,9,Better delivery of mail campaigns giving better ROI numbers Better stats so that we can assess what works and what does not.,,4,8E-mail marketing tool for both big and small, experienced and new to e-marketingWe use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.,Live customer service and feedback instantly Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs. Flexible and scalable price plan.,Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A". It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.,9,Faster identification of people interested in the current product from the full database. Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa) Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.,MailChimp,Mad Mimi,2,10,Not Sure,Price Product Features Product Usability Prior Experience with the Product,As the company has grown, I might include CRM systems that offer similar functions, service and support. Although E-mail marketing tools usually integrate with CRM's & ERP's our CRM is not that popular nor Mailigen, nor competitors products offer integration for it.,Implemented in-house,No,Change management was minimal,Out current contact system is less popular in the world so we had to configure it ourselves instead of using the already available integrations,8,10,Yes,I sent a message to my customers but did not receive it myself and the upper management did not receive a copy of it. As this message was important it made me and even more my employer nervous. «What do you do now? Send another mail, wait?» I asked their support for an explanation and in less than 15 min I had my answer - apparently there was a bigger problem with one of the large e-mail providers (who also provides our companies e-mail). It turns out all the other users had received the message, others received it when the e-mail service provider solved his issues. My employer calmed down and I was relieved that i did not send another copy of the message to the whole database.,AB testing newsletters Segmenting and identifying who is your subscriber Creating a personified e-mail message that addresses the recpipient,Creating a custom style CSS internet subscription form without any knowledge of HTML and CSS Advanced segmentation (f.e. selecting people who have clicked on the link on message A and read the message B),9Personal approach and overall great platform!In CrazyDeal we use Mailigen on daily basis for send our best offers to large scale customer base in multiple markets. The product has helped us to shorten the sending period of our daily newsletters tremendously and has given us a chance to analyse our customer behaviour in a more intuitive way.,Very personal and accessible product experts - we're in contact almost daily Option to automate the newsletter sending according to our specific needs Constantly developing platform - value is increasing all the time,Not all the customer support rep's are on same level More info about customer behaviour would be appreciated Info about new features and tutorials could be more efficient,9,Better understanding of our customers Efficient customer service Increased employee efficiency,Mailbow,10New level of Email and mobile marketingEmail + Mobile marketing solution is very ergonomic and useful tool. Our sales department regularly is communicating with existing and potential customers and informing about products and new solutions. For our sales staff this tool is very easy to use and for reasonable price. Fast return on investment,Ergonomic tool Fast return on investment Professional service support,Company could provide more information about additional services,9,Positive effect on sales process Improved product selling results Active support for sales department,,9
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Mailigen
10 Ratings
Score 8.0 out of 101
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Mailigen Reviews

Mailigen
10 Ratings
Score 8.0 out of 101
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Taylor Patton profile photo
May 04, 2018

Mailigen Review: "Best "bang for your buck" Email Platform, minus some perks."

Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailigen is used as one of our Digital Marketing platforms for our monthly email campaigns for marketing purposes. The platform is solely used by the Digital Marketing department and is not accessed or utilized by any other sectors of the business. The largest business problem Mailigen addressed was their ability to accommodate our growing mailing list at a much more cost-effective rate when compared to various competitors in the market.
  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.
  • Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
  • Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Read Taylor Patton's full review
Howard Rybko profile photo
February 25, 2015

User Review: "MailiGen Mail Marketing Makes Sense"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use MailiGen for our customers (and for ourselves) for bulk mailing operations such as sales, promotional, marketing and survey mailers.
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
  • One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.
MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers.
Read Howard Rybko's full review
Mārtiņš Pakulis profile photo
February 04, 2015

Mailigen Review: "E-mail marketing tool for both big and small, experienced and new to e-marketing"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.
  • Live customer service and feedback instantly
  • Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
  • Flexible and scalable price plan.
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
If you have more than 20 people to reach with an e-mail and you want to make sure you they read your message, Mailigen is your guy!
Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.
Read Mārtiņš Pakulis's full review
Cristo Pajust profile photo
May 07, 2014

Mailigen Review: "Personal approach and overall great platform!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
In CrazyDeal we use Mailigen on daily basis for send our best offers to large scale customer base in multiple markets.
The product has helped us to shorten the sending period of our daily newsletters tremendously and has given us a chance to analyse our customer behaviour in a more intuitive way.
  • Very personal and accessible product experts - we're in contact almost daily
  • Option to automate the newsletter sending according to our specific needs
  • Constantly developing platform - value is increasing all the time
  • Not all the customer support rep's are on same level
  • More info about customer behaviour would be appreciated
  • Info about new features and tutorials could be more efficient
Use the option to be in contact with the vendor reps - they could be great resource to help setting up and running your platform more efficiently. Don not hesitate to try out new features that are constantly introduced. Ask about the performance to get more insight on your results.
Read Cristo Pajust's full review
Ingus Krumins profile photo
May 07, 2014

Mailigen Review: "New level of Email and mobile marketing"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Email + Mobile marketing solution is very ergonomic and useful tool. Our sales department regularly is communicating with existing and potential customers and informing about products and new solutions. For our sales staff this tool is very easy to use and for reasonable price. Fast return on investment
  • Ergonomic tool
  • Fast return on investment
  • Professional service support
  • Company could provide more information about additional services
Excellent investment for customer relationship improvement
Read Ingus Krumins's full review
Egils Boitmanis profile photo
May 07, 2014

Review: "Mailigen - best email marketing software"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Using Mailigen for 3 years, we’ve built reliable relationships with our dedicated account manager. We highly appreciate customer-oriented approach and knowledgeable stuff.
  • I like the way Mailigen provides customer service. Since I became a Mailigen client, I am allocated a dedicated account manager who helps me with creating and sending email campaigns whenever I need assistance. I can simply reach him by phone or count on answer by email within four hours. Recently, when creating an email campaign in the drag and drop editor, my personal account manager helped me to remove bugs occurring on some older email programs. For us Mailigen is not just a program for sending emails any more but a reliable team behind our marketing performance.
  • Option to make RSS email campaign. I'm not a programmer and it was hard to make my first automated RSS campaign. When I calibrate it - I spend only 1 min to my next campaigns
The support is at very good level! If you want to achieve best results with all the new features Mailigen is the best option.
Read Egils Boitmanis's full review
Kristofs Blaus profile photo
May 07, 2014

Mailigen: "Review from online sales guys"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Mailigen is used for Email Remarketing. We reach out to registered users and offer them the product again. In emails we show users a variety of benefits our product will provide.
  • They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
  • They really helped us to develop our email marketing strategy
  • They deliver the emails
  • We love to run lots of tests, so our library of email designs and templates is big and it sometimes gets very challenging to manage through all our stuff
  • As we run email remarketing in many countries, our library of template language versions is also a big one. And again, a way for organizing all that stuff would be much appreciated
Basically its a great service. Maybe for companies that quickly generate many email versions for testing, it can get tricky at one point to manage all their library, but otherwise its fine. Many features, many options. Its a good platform.
Read Kristofs Blaus's full review
Andris Rībens profile photo
May 05, 2014

Mailigen Review: "Great product if you like personal service and support!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailigen in marketing purposes to communicate with our B2B clients database.
  • Very personal approach to client support. We know our support manager by name.
  • Impressive Open Rate and CTR numbers
  • Useful real time tracking and reports
  • Sometimes we get frustrated when changing template
Overall great product and excellent customer service. We totally enjoy having personal support specialist.
Read Andris Rībens's full review

Feature Scorecard Summary

WYSIWYG email editor (1)
8
Dynamic content (1)
8
Ability to test dynamic content (1)
7
A/B testing (1)
6
Mobile optimization (1)
8
Email deliverability (1)
9
List management (1)
3
Triggered drip sequences (1)
10
Dashboards (1)
3
Standard reports (1)
4
Custom reports (1)
2

About Mailigen

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

Mailigen Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Entry-level set up fee?No