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Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case …
Starting at $10 per month
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What is Mailigen?
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation…
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Pricing
Mailigen
$10.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Mailigen?
Mailigen Competitors
Mailigen Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
Mailigen starts at $10.
The most common users of Mailigen are from Small Businesses (1-50 employees).
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(10)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case involves sending out monthly email campaigns to engage with customers and drive marketing initiatives. By utilizing Mailigen, companies are able to establish regular communication with their customer base through newsletters, providing updates, promotions, and valuable information. Additionally, sales and marketing professionals leverage the platform to boost sales by sending targeted information and offers to interested customers. The ease-of-use and cost-effectiveness of Mailigen has made it a popular choice among sales departments for maintaining effective communication channels with both existing and potential customers.
Moreover, Mailigen serves as an excellent tool for retailers looking to disseminate mass information to their entire audience. Through this platform, retail managers are able to efficiently reach out to their customer base with important updates on sales, promotional activities, upcoming events, and even conduct surveys. Furthermore, Mailigen plays a crucial role in Email Remarketing by allowing businesses to re-engage registered users who may have shown interest but did not complete a purchase. Users value how Mailigen enables them to showcase the benefits of their products or services through targeted email communications.
Furthermore, Mailigen has proven to be indispensable in B2B marketing efforts. It facilitates seamless communication with the B2B clients' database, enabling companies to effectively promote their offerings and maintain strong relationships with key clients. Users have expressed appreciation for Mailigen's customer-oriented approach and the knowledgeable support provided by its staff.
Overall, Mailigen offers an ergonomic and reliable solution for email and mobile marketing needs across various industries. Whether it is enhancing customer engagement, boosting sales, or strengthening communication with clients, this platform continues to deliver impressive results for businesses of all sizes.
Users commonly recommend Mailigen for the following reasons:
Mailigen is praised for its excellent costs and adaptability to different business models, making it a great choice for both large and small businesses.
The natural metric properties and intelligent API addresses of Mailigen make it a recommended option for expanding businesses. Users appreciate these features as they enable effective campaign tracking and integration with other systems.
Users consider Mailigen to be a decent product at a decent price, but believe there is room for improvement. They recommend it for dynamic campaigns and customer control through email, but note that some enhancements could further enhance their experience.
Overall, users find Mailigen to be a versatile email marketing tool with complete tools for designing marketing campaigns. Its innovation, cost efficiency, and unique features like the SMS text feature are appreciated by users in medium and small companies. Some users suggest having minimum HTML skills to effectively use Mailigen, while others highlight the reasonable pricing, responsive staff, and great product as reasons to give Mailigen a look. Additionally, customers value the quick grasp of the platform and excellent customer service, making them feel like valued customers.
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Reviews
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Score 9 out of 10
Vetted Review
Verified User
We use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.
- Live customer service and feedback instantly
- Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
- Flexible and scalable price plan.
- Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
- It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
- Faster identification of people interested in the current product from the full database.
- Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa)
- Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.
- MailChimp,Mad Mimi
- Although both Mailchimp and Mad Mimi are easy to use, they are both limited in the customization options for advanced users.
- Mailigen integrates with vast majority of CMS's used in my country
- I can directly in real-time get answer to my questions - haven't filed a support ticket for a while.
- Autoresponders for people joining my mailing list were one of the factors we chose Mailigen. You set them up once and never have to worry if the new subscriber has received information about your product.
- Pricing policy - Mailigen is cheaper for businesses that work with a large database of customers.
2
Not Sure
We had a custom e-mail server that provided the basics - sending plain-text messages to our DB. It lacked functionality.
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
We were looking for a product that is both easy to use for our less tech friendly employees and still contains the possibility for our more advanced people to modify it to fit our needs. Competitors usually offered the package - Easy to use, pretty features, if you want more, see API. Mailigen offered a middle option - without resulting to API usage, you're able to modify everything.
As the company has grown, I might include CRM systems that offer similar functions, service and support. Although E-mail marketing tools usually integrate with CRM's & ERP's our CRM is not that popular nor Mailigen, nor competitors products offer integration for it.
- Implemented in-house
No
Change management was minimal
We had to do a how-to use seminar and educate the less tech-savvy staff and reorganize a bit our marketing work, but it did not take much effort.
- Out current contact system is less popular in the world so we had to configure it ourselves instead of using the already available integrations
Yes
8/8 my reported things or calls for help were addressed in the next 24 hours. 5 out of them were resolved immediately using live support.
I sent a message to my customers but did not receive it myself and the upper management did not receive a copy of it. As this message was important it made me and even more my employer nervous. «What do you do now? Send another mail, wait?»
I asked their support for an explanation and in less than 15 min I had my answer - apparently there was a bigger problem with one of the large e-mail providers (who also provides our companies e-mail). It turns out all the other users had received the message, others received it when the e-mail service provider solved his issues.
My employer calmed down and I was relieved that i did not send another copy of the message to the whole database.
I asked their support for an explanation and in less than 15 min I had my answer - apparently there was a bigger problem with one of the large e-mail providers (who also provides our companies e-mail). It turns out all the other users had received the message, others received it when the e-mail service provider solved his issues.
My employer calmed down and I was relieved that i did not send another copy of the message to the whole database.
- AB testing newsletters
- Segmenting and identifying who is your subscriber
- Creating a personified e-mail message that addresses the recpipient
- Creating a custom style CSS internet subscription form without any knowledge of HTML and CSS
- Advanced segmentation (f.e. selecting people who have clicked on the link on message A and read the message B)