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Mailigen

Mailigen

Overview

What is Mailigen?

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation…

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Recent Reviews

TrustRadius Insights

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case …
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Pricing

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Mailigen

$10.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Details

What is Mailigen?

Mailigen Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

Mailigen starts at $10.

Constant Contact, iContact, and Mailchimp are common alternatives for Mailigen.

The most common users of Mailigen are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(10)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case involves sending out monthly email campaigns to engage with customers and drive marketing initiatives. By utilizing Mailigen, companies are able to establish regular communication with their customer base through newsletters, providing updates, promotions, and valuable information. Additionally, sales and marketing professionals leverage the platform to boost sales by sending targeted information and offers to interested customers. The ease-of-use and cost-effectiveness of Mailigen has made it a popular choice among sales departments for maintaining effective communication channels with both existing and potential customers.

Moreover, Mailigen serves as an excellent tool for retailers looking to disseminate mass information to their entire audience. Through this platform, retail managers are able to efficiently reach out to their customer base with important updates on sales, promotional activities, upcoming events, and even conduct surveys. Furthermore, Mailigen plays a crucial role in Email Remarketing by allowing businesses to re-engage registered users who may have shown interest but did not complete a purchase. Users value how Mailigen enables them to showcase the benefits of their products or services through targeted email communications.

Furthermore, Mailigen has proven to be indispensable in B2B marketing efforts. It facilitates seamless communication with the B2B clients' database, enabling companies to effectively promote their offerings and maintain strong relationships with key clients. Users have expressed appreciation for Mailigen's customer-oriented approach and the knowledgeable support provided by its staff.

Overall, Mailigen offers an ergonomic and reliable solution for email and mobile marketing needs across various industries. Whether it is enhancing customer engagement, boosting sales, or strengthening communication with clients, this platform continues to deliver impressive results for businesses of all sizes.

Users commonly recommend Mailigen for the following reasons:

Mailigen is praised for its excellent costs and adaptability to different business models, making it a great choice for both large and small businesses.

The natural metric properties and intelligent API addresses of Mailigen make it a recommended option for expanding businesses. Users appreciate these features as they enable effective campaign tracking and integration with other systems.

Users consider Mailigen to be a decent product at a decent price, but believe there is room for improvement. They recommend it for dynamic campaigns and customer control through email, but note that some enhancements could further enhance their experience.

Overall, users find Mailigen to be a versatile email marketing tool with complete tools for designing marketing campaigns. Its innovation, cost efficiency, and unique features like the SMS text feature are appreciated by users in medium and small companies. Some users suggest having minimum HTML skills to effectively use Mailigen, while others highlight the reasonable pricing, responsive staff, and great product as reasons to give Mailigen a look. Additionally, customers value the quick grasp of the platform and excellent customer service, making them feel like valued customers.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Taylor Patton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailigen is used as one of our Digital Marketing platforms for our monthly email campaigns for marketing purposes. The platform is solely used by the Digital Marketing department and is not accessed or utilized by any other sectors of the business. The largest business problem Mailigen addressed was their ability to accommodate our growing mailing list at a much more cost-effective rate when compared to various competitors in the market.
  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.
  • Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
  • Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Email & Online Marketing (8)
73.75%
7.4
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
A/B testing
60%
6.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
30%
3.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
30%
3.0
Dashboards
30%
3.0
Standard reports
40%
4.0
Custom reports
20%
2.0
Pre-Send Testing
N/A
N/A
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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