Name: Mailingwork
Author: Mailingwork

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Functional Testing

Product Analytics

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Feedback Management

Enterprise Search

Online Notary

Enterprise

Accounting

Hedge Fund

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Configuration Management

Converged Network Adapters (CNAs)

Data Center Cooling

Density-Optimized Servers

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Privileged Access Management

Remote Desktop

SaaS Backup

Software Components

Storage as a Service (STaaS)

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Deliverability

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Enablement

Sales

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Awards Management

Direct Secure Messaging

Loan Servicing

Vertical-Specific

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Mailingwork is a software solution that aims to assist businesses of all sizes in enhancing their customer communication and optimizing their marketing campaigns. According to the vendor, this versatile platform caters to the needs of marketing professionals, sales professionals, e-commerce businesses, digital agencies, and retail companies. It provides a range of features to create personalized newsletters, automate marketing activities, generate qualified leads, and optimize overall marketing efforts.

## Key Features

**E-Mail Marketing**: According to the vendor, Mailingwork enables users to reach customers through targeted mailings or newsletter campaigns, strategically increasing customer value. The integrated email marketing tool allows for the creation of personalized and individualized newsletters and mailings, ensuring the right message is delivered to the right audience at the right time.

**Marketing Automation**: The vendor claims that Mailingwork can save time, effort, and budget by planning and automating marketing campaigns. It offers features to automate lead generation and the development of prospects into customers. Lead profiles can be enriched with relevant data, allowing users to measure the sales potential of prospects.

**Lead Management**: The vendor states that Mailingwork facilitates lead generation and automates the process of converting prospects into customers. Users can automate lead scoring to measure the sales potential of prospects and save resources and time by automating marketing campaigns. Additionally, lead routing can be automated to assign leads to specific target groups.

**Multi-Account Solution**: Mailingwork enables users to manage and coordinate marketing activities centrally from one administrator account. According to the vendor, this feature eliminates redundant work steps, accelerates implementation times with the client system, and allows for customization of the user interface to match corporate design, creating a professional marketing presence.

**White-Label Solution**: According to the vendor, Mailingwork offers a white-label solution that allows users to customize the user interface to match their corporate design. This feature enables the creation of a professional and branded marketing appearance. Login and redirect domains can also be customized to maintain a consistent brand identity.

**Campaign Manager**: Mailingwork provides a campaign manager feature that allows users to plan and automate event-triggered, automated mailing series. Users can schedule delivery times and personalize content for each subscriber, saving time and reducing stress with well-planned, automated email campaigns.

**Forms**: With Mailingwork's drag-and-drop form editor, users can create customized forms and easily integrate them into landing pages to collect valuable lead information. Contact data from CRM and shop systems can be imported and managed, and lead generation can be automated with personalized content.

**Landing Pages**: Mailingwork allows users to design landing pages in their own style to effectively collect leads. According to the vendor, landing page content can be customized for targeted newsletter recipients. Integration of forms into landing pages enables the capture of lead information, and opening and click rates for landing pages can be tracked and analyzed.

**Cross-Channel Marketing**: According to the vendor, Mailingwork enables users to reach potential customers through various channels such as email, SMS, social media ads, postcards, and fax. This feature allows for direct engagement with customers at different touchpoints and aims to increase the effectiveness of the marketing mix by utilizing multiple channels.

**Lead Scoring**: Mailingwork offers automated lead scoring based on profile and behavioral data. According to the vendor, this feature allows users to measure the quality and sales potential of leads, prioritize high-quality leads for better conversion rates, and automate lead scoring to save time and resources.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

LoopFuse (discontinued)

Mailingwork

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Mailingwork

Overview

What is Mailingwork?