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Mailjet

Score8.5 out of 10

33 Reviews and Ratings

What is Mailjet?

Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs.

EMAIL MARKETING
Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management and content locking enables companies to better control their brand image and accounts.

EMAIL API
Mailjet’s infrastructure can send up to 15M emails/hour (per user) via their Email API, even during peak sending periods. The proprietary architecture of Mailjet is based on low-level optimized code and a distributed cache strategy, which allows it to achieve the rapid processing. Mailjet is ISO27001 certified and GDPR compliant.

CUSTOMER SUCCESS FOR ALL
Mailjet’s Support team can answer questions and resolve customer issues in English, French, German, and Spanish. Enterprise accounts benefit from a dedicated Customer Success Manager to assist in onboarding.

Media

Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.
the real-time collaboration tool.
the statistics dashboard used to track campaign performance.
an example of emails sent via SMTP relay or Send API.
the drag-and-drop email automations builder

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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.5

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

Areas for Improvement

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 8.1

Capable and easy to use email editor

Use Cases and Deployment Scope

We are using the Mailjet app to create unified email templates and to send them to our subscribers. Emails are triggered on certain actions from our customers and we send a different email for each action. We also use the Mailjet Analytics for better understanding of the utilization and the end user performance.

Pros

  • Email campaigns
  • Email templates
  • Optimized delivery

Cons

  • I would love to be able to use Mailjet in multiple browser tabs.
  • Perhaps a better preview for the different email clients would be helpful while developing the email templates

Return on Investment

  • Mailjet helped us to unify the subscription emails sent from different business units and thus cut the development time.

Other Software Used

Khoros Communities, Microsoft Teams, Microsoft 365

Mailjet Review

Pros

  • Best price per mail in the market.
  • Pretty nice and straightforward UX and design.
  • It has automation features that combine with other tools to take Mailjet to the next level.

Cons

  • Mail editor might hang down and if you don't save you might lose your work. This has happened 2 months ago until now. I hope Mailjet reads this review so they can fix it.
  • If you send a campaign there is not feature for resending to users who didn't open the mail. This feature exists in other software, such as ActiveCampaign, where you just change the subject and resend the campaign.
  • It has transactional SMS through API but is hard to use. It would be nice to have an all-in-one solution for SMS & Mail.

Return on Investment

  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.

Alternatives Considered

Intercom, Mailchimp, ActiveCampaign and Twilio SendGrid Marketing Campaigns

Other Software Used

Intercom, Zapier, Trello, Twilio Programmable SMS, ClickSend, Evernote

Mailjet is not worth the price

Pros

  • Low price email alternative.
  • Easy list importing.
  • Nice templates for emails.

Cons

  • Customer service is not excellent.
  • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
  • Multiple times I went to use the service in need of sending out an email and our service was not working.

Return on Investment

  • Very cost effective.
  • Not sure it was worth the downtime.
  • Customer service was not there for me.

Alternatives Considered

Mailchimp

Other Software Used

Adobe Illustrator CC, Dropbox, Buffer, Adobe Photoshop

Mailjet: easy to deploy and maintain

Pros

  • Ease of use
  • Good customer support
  • Useful data available
  • Provides good advice

Cons

  • Email validation

Return on Investment

  • Reliable
  • Fast deliverability

Alternatives Considered

Twilio SendGrid Email API

Mailjet Review

Pros

  • Importing of database
  • Pricing
  • Templates
  • Designing emailers

Cons

  • More templates
  • Segmented emailers
  • Better filtering of database

Return on Investment

  • The response for the emailers increases traffic.
  • With reporting, we can analyze our impact.
  • The pricing is very attractive.

Alternatives Considered

Mailchimp