Name: Mailpipe
Author: Mailpipe

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

WebOps

Development

Business Intelligence (BI)

Collaboration

Visual Collaboration

VoIP

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Data Loss Prevention

Insider Risk Management

Security

Commercial Drone

Construction Accounting

HIPAA Compliance

Multiple Listing Service (MLS)

Smart Cities

Utilities

Vertical-Specific

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Mailpipe is an Email & SMS Marketing Platform designed to cater to the needs of small to large businesses. According to the vendor, it offers a user-friendly editor for creating visually appealing emails without the need for coding skills. With its scalable infrastructure, Mailpipe can handle large email volumes, making it suitable for marketing professionals, e-commerce businesses, digital agencies, non-profit organizations, and retail companies.

## Key Features

**User Friendly Editor**: According to the vendor, Mailpipe provides a user-friendly editor that allows users to create visually appealing emails in minutes, even without coding skills. It aims to design campaigns that are optimized for any device.

**Superior Architecture**: The vendor claims that Mailpipe's scalable infrastructure can handle large email volumes, supporting the sending of millions of emails using shared IPs, dedicated IPs, or even your own IPs. It is said to have a state-of-the-art architecture that ensures reliable and efficient email delivery.

**Transactional Emails**: Mailpipe allows users to automate the sending of invoices, alerts, thank you emails, and more. According to the vendor, it integrates well with the day-to-day activities of businesses, improving customer communication.

**Auto Responder**: Users can set up autoresponders in Mailpipe to send a series of tips or messages to specific audiences. It aims to engage site visitors, webinar attendees, or other segmented groups with automated email follow-ups to nurture leads and build customer relationships.

**Real-Time Analytics**: According to the vendor, Mailpipe provides access to real-time data to monitor the performance of email campaigns. Users can instantly track open rates, click-through rates, and other metrics to make data-driven decisions and optimize their campaigns.

**Email Templates**: Mailpipe offers a selection of pre-designed email templates that users can choose from. These templates can be customized to match their brand's identity and messaging. The vendor claims that the templates are optimized for different devices.

**Open Image**: Mailpipe utilizes advanced technology to send emails with open images. According to the vendor, this ensures that emails still look great even if the contact blocks image download, aiming to improve engagement by delivering visually appealing content.

**Rich API**: The vendor states that Mailpipe provides a rich API that allows users to integrate its email delivery features into their business logic. It enables the connection of websites, CRMs, marketing software, and more, streamlining email marketing processes.

**SMTP Relay**: According to the vendor, Mailpipe offers seamless integration with SMTP relay, allowing quick and smooth integration with users' existing email infrastructure. It aims to ensure reliable and efficient email delivery.

**A/B Testing**: Mailpipe allows users to conduct A/B testing to optimize email performance. Users can test different subject lines, content, and design elements to improve open rates, click-through rates, and overall campaign success, according to the vendor.

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

Mailigen

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Growth

Power

Kissmetrics

Mailpipe

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Mailpipe

Overview

What is Mailpipe?