Name: MailXpert
Price: 1590 USD
Author: MailXpert

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Enterprise

Accounting

Crypto Asset Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Onboarding

Employee Performance Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Change and Configuration Management

Cloud Storage

Converged Infrastructure

Cybersecurity Consulting

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

In-Memory Databases

Integration Platform as a Service (iPaaS)

Network Monitoring

Network Performance Monitoring

Release Management

Software Composition Analysis (SCA)

Solid State Drives

Threat Intelligence

Value-Added Resellers (VARs)

Virtualization Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Content Marketing

Creative Collaboration

Creative Management

Customer Reference Management

Email Marketing

Heatmap and Session Recording

Marketing Automation

Marketing Resource Management

Mobile Marketing

Retail Media Advertising

SMS Marketing

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Sales

Cloud Infrastructure Entitlement Management

Security

Aviation

Commercial Drone

Equation Editors

Financial Services CRM

Home Health Care

Oil and Gas

Practice Management

Revenue Cycle Management (RCM)

Vertical-Specific

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MailXpert is a professional email marketing solution offered by mailXpert GmbH. It is designed to cater to the needs of over 500 Swiss companies, including marketing managers, digital marketing managers, communication managers, e-commerce managers, and small to medium-sized businesses in various industries. According to the vendor, MailXpert empowers businesses to create engaging and personalized email campaigns, efficiently manage contacts, automate marketing processes, analyze data, and integrate with third-party applications.

## Key Features

**Responsive Email Design**: According to the vendor, users can design professional emails using the online editor and choose from a library of templates or create their own. The responsive design ensures that emails look good on all devices. Users can personalize emails with automated greetings and dynamic content, and preview them from the perspective of specific recipients.

**Contact Management**: The vendor claims that MailXpert allows users to easily manage contacts from various sources such as forms, CRM, and webshops. Users can create custom contact fields and avoid duplicates with automatic duplicate detection. Contacts can be segmented dynamically based on specific criteria, and import/export functionality is available using CSV files.

**Targeted Sending**: The vendor states that MailXpert ensures high deliverability rates with CSA certification and servers located in Switzerland. The product is committed to permission-based email marketing and compliance with Swiss and EU data protection laws. Users can schedule and approve email campaigns, conduct A/B split tests with up to 5 variants, and track the success of their campaigns.

**Automation**: According to the vendor, MailXpert allows users to streamline marketing processes by creating automated flows. Users can get a live view of contacts in each flow and access detailed analytics for each flow and action object. Actions can be triggered based on recipient's click behavior, and integration with third-party systems is possible through connectors and API.

**Data Analytics**: The vendor claims that MailXpert enables users to track email opens and clicks in real-time and access detailed logs for each contact. Data can be visualized with tables and graphs, and comprehensive reports can be downloaded in PDF or CSV format. All data is pseudonymized to ensure privacy protection.

**Integration**: MailXpert offers built-in connectors for bexio and Zapier, allowing users to seamlessly connect with third-party applications. The vendor states that data transfer is secure, and a custom API is available for individual integrations. Users can also keep track of all data modifications through the activity log.

Basic

Free

Advanced

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

MailXpert

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is MailXpert?