Overview
What is Makesbridge?
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
Makesbridge has the best phone/chat customer support team to support a robust system!
Makesbridge Rocks!
Nothing Short of a Great Experience!
Makesbridge- One Of Your Good Choice
We are a small firm and we don't …
Makesbridge: An Intellegent Marketing Automation Miracle
Makesbridge is the ONLY choice for your Automated Marketing!
Makesbridge... Marketing Automation at its finest!
Popular Features
- Email deliverability reporting (7)8.282%
- Dashboards (7)7.676%
- List management (7)7.272%
- WYSIWYG email editor (7)6.969%
Pricing
Mini
$29
SMB
$75
MKS PRO
$150
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $30 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 6.9WYSIWYG email editor(7) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8Dynamic content(5) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8Ability to test dynamic content(6) Ratings
Users can test dynamic content prior to launching a campaign.
- 7Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.9Mobile optimization(6) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.2Email deliverability reporting(7) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.2List management(7) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.2Triggered drip sequences(6) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.2Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.6Lead scoring and grading(6) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.2Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.2Automated sales alerts and tasks(6) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.7Calendaring(6) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(4) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.5Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.1Social profile integration(3) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(7) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(7) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(7) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.1API(4) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(5) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.2Customizability(6) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.2Integration with Salesforce.com(6) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Makesbridge?
Makesbridge is a marketing automation solution that is focused on offering automation and other core marketing capabilities. The vendor says that platform is the first to provide a combination of power, economy, package flexibility and support. The on-demand product is delivered without long-term obligation via a monthly subscription.
Makesbridge was founded in 2001 and is located in Saratoga Village, California.
Makesbridge Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Manual Automation Controls For Sales Staff
- Supported: Automation Circuit Breakers
- Supported: Shareable Analytic Chart Player
- Supported: Automated Tagging
Makesbridge Screenshots
Makesbridge Video
Visit https://www.makesbridge.com/video-guides#use-cases to watch Makesbridge video.
Makesbridge Integrations
Makesbridge Competitors
- HubSpot Marketing Hub
- Constant Contact
- Mailchimp
- Act-On Software
- Acoustic Campaign (formerly IBM Watson Campaign Automation)
Makesbridge Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | English, Western European |
Makesbridge Downloadables
Frequently Asked Questions
Makesbridge Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 40% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(11)Community Insights
- Business Problems Solved
- Recommendations
Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for outbound email efforts and website activity tracking. The integration with Salesforce has provided transparency and ease of analysis, making it a preferred choice for small firms seeking a cost-effective alternative to standard automation solutions like Pardot, HubSpot, or Marketo. The intuitive dashboards and navigation, along with beautiful templates, have been commended by reviewers as they find Makesbridge to be a valuable tool for their team. Additionally, the platform addresses the need to automate marketing tasks and provides everything in one place. This convenience has proven to be a significant advantage for organizations that previously faced challenges with limited support and integration issues. Moreover, the Auto Bots and Nurture Tracks features allow for automated follow-up emails, enabling targeted communication with leads based on specific criteria. Makesbridge has made users' lives easier, allowing them to focus on sales while receiving highly recommended support from the team.
Users of Makesbridge frequently recommend the platform for its affordability and ease of setup. They suggest that it is suitable for businesses looking for a marketing automation solution that does not require the assistance of consultants or developers for email automation. Additionally, users advise taking advantage of the trial period to fully explore the platform's features and to seek guidance from the Makesbridge team, who are known for their expertise and support. Lastly, reviewers suggest considering Makesbridge as an alternative to top-tier providers, as it offers similar features at a lower cost and focuses on simplicity and user-friendly support.
Attribute Ratings
Reviews
(1-4 of 4)- Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
- Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
- Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
- The system appearance. Love the graphic presentation.
- Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)
- There needs to be more "how to" information and more descriptions on how to use various functions in the online support site. (I feel guilty calling to ask for help over the same issues.) It also would be helpful to have examples on each block (ie., bots)
- There needs to be photo editing capability and the ability to use custom aspect ratios (please add this capability back in).
- I would like to be able to use a more robust (if, And, Or) filtering system when establishing targets. Right now, the only options are Any or All.
- I would like to see a more robust photo management system (categories, for example).
- I would like to use the system with custom objects within Salesforce
- The ability to change the color of buttons and dividers
- The ability to move the formatting bar when editing newsletter sections. Sometimes it stands directly on top of copy.
Do you have the time to learn to use all the functionality and to train others?
How many times do you send out newsletters/e-communication?
Do you need interactivity, forms and landing pages?
Do you need to automate processes?
- The form automation and nurture tracks have been a life saver on several occasions!
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- 80%8.0
- A/B testing
- N/AN/A
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 90%9.0
- Standard reports
- 90%9.0
- Custom reports
- 30%3.0
- API
- 90%9.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- 80%8.0
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Act-On,Constant Contact,Vertical Response,MailChimp,Marketo Marketing Automation
Understanding about formulas (for putting together targets)
Some html (for designing custom options)
Some technical knowledge
Someone willing to take initiative to learn about all the features offered
- Implemented in-house
Makesbridge Rocks!
- The BEST thing about Makesbridge is their help desk employees. From signup through the technical aspects of working with the platform, I have never had to wait to get a problem resolved. They are always willing to walk the user through processes.
- The platform is easy to use, once familiar with it. This makes my job easier.
- The graphs for statistics are fantastic. Make it easier to understand.
- Makesbridge is currently updating their platform. Some things are done in the old UI and some things are done on new UI. It is confusing to know where to do some things, but I expect this to change in the near future.
- The old UI calculated things one way and the new UI calculates things another way. Specifically Click through percentage on the old UI was calculated clicks/opens (rounded nearest), in the new UI it is clicks/sends (rounded up.)
- I would like the capability to have some fields updated all the time and other fields updated only if they are empty. For example, I want to know where the original source of a subscriber is. My understanding is that this is currently updated with every upload.
- The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- 100%10.0
- Landing pages
- N/AN/A
- A/B testing
- 80%8.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Lead nurturing automation
- N/AN/A
- Lead scoring and grading
- N/AN/A
- Data quality management
- N/AN/A
- Automated sales alerts and tasks
- N/AN/A
- Calendaring
- 100%10.0
- Event/webinar marketing
- N/AN/A
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- 90%9.0
- Standard reports
- 100%10.0
- Custom reports
- 80%8.0
- API
- N/AN/A
- Role-based workflow & approvals
- N/AN/A
- Customizability
- N/AN/A
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- emma,php email
Makesbridge: An Intellegent Marketing Automation Miracle
My organization is a small firm, and we were completely priced out of the market for the "standard" automation solutions like Pardot, HubSpot or Marketo. Makesbridge was like a godsend to our team. All of the features we needed, intuitive dashboards and navigation, and beautiful templates. Quite honestly, there is not a single feature that the larger firms have that we could possibly need now that we have implemented Makesbridge- It's that good.
The successful use of the Makesbridge platform by the Marketing team prompted the support team to explore using the application to send and monitor the results of their proactive customer support and product education efforts, and they are very excited about the transparency gained via Makesbridge. Our communication manager is thrilled that she can set prefix templates for use by the respective departments, and I like that I can analyze everyone's efforts in a single dashboard. No more hunting and wading through endless reports.
- Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
- The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
- The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
- Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
- Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.
- I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
- Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Questions to ask: I guess to make sure that you're selecting a solution that solves your business problem. Pay for the features you need, and find a product that will scale efficiently. We have not found a single feature in our need vs. wish evaluation matrix that MakesBridge did not have as a standard option. And, what level of engagement will you require. Again, we're a startup- we all do a little of everything. I don't call an 800-number and speak to a stranger. I speak to Ehsan, and he knows who I am, who my staff are, and what we're trying to accomplish. It's a partner rather than a transaction.
- We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
- Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
- Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 80%8.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- N/AN/A
- Dashboards
- 100%10.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- API
- 100%10.0
- Role-based workflow & approvals
- 50%5.0
- Customizability
- 80%8.0
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
1-Communications/Branding/Marketing
4-Marketing
- Email Campaign Management
- Sales Funnel Management/Content Mapping/Lead Scoring
- Website analytics
- Customer Success notifications for upcoming service windows, educational events and updates
- The application is very easy to navigate. The work spaces are clearly delineated, and the iconography makes it easy to discern which "section" or tile is responsible for a specific component of the marketing plan.
- Setting up an email campaign with a beautiful HTML template is a piece of cake.
- Salesforce integration is clean
Makesbridge is the ONLY choice for your Automated Marketing!
- Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
- Integration with Salesforce was quick and easy!
- Autobots are awesome to tell us who our emails and website are engaging.
- Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
- I want them to do ALL My marketing :-).
- I want them to update and send messages on social media and track responses.
- I want to be able to sort Targets by email opens and clicks.
- Faster Lead Conversion
- Increase Employee efficiency
- All Postive results and insights on our business thanks to Makesbridge.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Newsletter emails
- Tracking response
- Targeting Customers
- Autobots!
- Nurture Tracks!
- If they would add full control of Social Media Accounts
- I want them to do ALL marketing!
- Email Design
- Running Reports
- Using the Auto Bots
- Using Nuture Tracks
- I couldnt find anything difficult to use, if I have questions they are there to answer them immediately.