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Makesbridge

Makesbridge

Overview

What is Makesbridge?

Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

Read more
Recent Reviews

TrustRadius Insights

Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for …
Continue reading

Makesbridge Rocks!

9 out of 10
March 16, 2016
We currently use Makesbridge as our eCRM platform. This is used for multiple clients from our company. We use it for monthly newsletters …
Continue reading
Read all reviews

Popular Features

View all 24 features
  • Email deliverability reporting (7)
    8.2
    82%
  • Dashboards (7)
    7.6
    76%
  • List management (7)
    7.2
    72%
  • WYSIWYG email editor (7)
    6.9
    69%
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Pricing

View all pricing

Mini

$29

Cloud
per month (1 account)

SMB

$75

Cloud
per month (1 account)

MKS PRO

$150

Cloud
per month (5 accounts)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.makesbridge.com/pay-as-you…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $30 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Makesbridge?

Makesbridge is a marketing automation solution that is focused on offering automation and other core marketing capabilities. The vendor says that platform is the first to provide a combination of power, economy, package flexibility and support. The on-demand product is delivered without long-term obligation via a monthly subscription.

Makesbridge was founded in 2001 and is located in Saratoga Village, California.

Makesbridge Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Manual Automation Controls For Sales Staff
  • Supported: Automation Circuit Breakers
  • Supported: Shareable Analytic Chart Player
  • Supported: Automated Tagging

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.Screenshot of Power without density. The UX is amazingly intuitive - allowing the most novice of user to capably take full advantage of automation.Screenshot of A library of Proven Processes help users dial in the most important best practices in multi-step marketing, marketing operations and sales operations.

Makesbridge Video

Visit https://www.makesbridge.com/video-guides#use-cases to watch Makesbridge video.

Makesbridge Competitors

Makesbridge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, Western European

Frequently Asked Questions

Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

Makesbridge starts at $30.

HubSpot Marketing Hub, Constant Contact, and Mailchimp are common alternatives for Makesbridge.

Reviewers rate Social profile integration highest, with a score of 9.1.

The most common users of Makesbridge are from Small Businesses (1-50 employees).

Makesbridge Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

View all alternatives
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Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for outbound email efforts and website activity tracking. The integration with Salesforce has provided transparency and ease of analysis, making it a preferred choice for small firms seeking a cost-effective alternative to standard automation solutions like Pardot, HubSpot, or Marketo. The intuitive dashboards and navigation, along with beautiful templates, have been commended by reviewers as they find Makesbridge to be a valuable tool for their team. Additionally, the platform addresses the need to automate marketing tasks and provides everything in one place. This convenience has proven to be a significant advantage for organizations that previously faced challenges with limited support and integration issues. Moreover, the Auto Bots and Nurture Tracks features allow for automated follow-up emails, enabling targeted communication with leads based on specific criteria. Makesbridge has made users' lives easier, allowing them to focus on sales while receiving highly recommended support from the team.

Users of Makesbridge frequently recommend the platform for its affordability and ease of setup. They suggest that it is suitable for businesses looking for a marketing automation solution that does not require the assistance of consultants or developers for email automation. Additionally, users advise taking advantage of the trial period to fully explore the platform's features and to seek guidance from the Makesbridge team, who are known for their expertise and support. Lastly, reviewers suggest considering Makesbridge as an alternative to top-tier providers, as it offers similar features at a lower cost and focuses on simplicity and user-friendly support.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We use Makesbridge for e-communication, nurture track marketing, form submission management and marketing automation. We are a small organization. The nurture track functionality really helps us, especially when we utillize forms to capture event information. We really like that the system is integrated with Salesforce.
  • Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
  • Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
  • Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
  • The system appearance. Love the graphic presentation.
  • Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)
  • There needs to be more "how to" information and more descriptions on how to use various functions in the online support site. (I feel guilty calling to ask for help over the same issues.) It also would be helpful to have examples on each block (ie., bots)
  • There needs to be photo editing capability and the ability to use custom aspect ratios (please add this capability back in).
  • I would like to be able to use a more robust (if, And, Or) filtering system when establishing targets. Right now, the only options are Any or All.
  • I would like to see a more robust photo management system (categories, for example).
  • I would like to use the system with custom objects within Salesforce
  • The ability to change the color of buttons and dividers
  • The ability to move the formatting bar when editing newsletter sections. Sometimes it stands directly on top of copy.
Question to ask:

Do you have the time to learn to use all the functionality and to train others?
How many times do you send out newsletters/e-communication?
Do you need interactivity, forms and landing pages?
Do you need to automate processes?

  • The form automation and nurture tracks have been a life saver on several occasions!
Email & Online Marketing (9)
57.77777777777778%
5.8
WYSIWYG email editor
80%
8.0
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
80%
8.0
A/B testing
N/A
N/A
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
92.5%
9.3
Lead nurturing automation
90%
9.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
95%
9.5
Calendaring
100%
10.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
70%
7.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
30%
3.0
Platform & Infrastructure (6)
43.33333333333333%
4.3
API
90%
9.0
Role-based workflow & approvals
N/A
N/A
Customizability
80%
8.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • Act-On,Constant Contact,Vertical Response,MailChimp,Marketo Marketing Automation
Makesbridge had forms capability, nurture/drip campaigns and the price was much more reasonable when compared to other Salesforce-integrated systems. The capabilities were more robust and allowed for automation.
3
Marketing/Development and Volunteer Management
1
Graphic Design (to change file sizes/dimensions of photos)
Understanding about formulas (for putting together targets)
Some html (for designing custom options)
Some technical knowledge
Someone willing to take initiative to learn about all the features offered

  • Implemented in-house
No
Budget issues, but would not need it because of the great support staff they have. I have never worked with a more responsive, caring and knowledgeable group.
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should.
Yes
They have addressed every phone/chat inquiry in a very timely manner. So impressed with their response time and explanation of issues.
The phone/chat team provides exemplary support whenever I need them. I have been so impressed by Ehsan and Mansoor, particularly. They are huge assets to the organization!!!!
Their tech support staff is the BEST I have worked with!
Best tech support in the software industry.
March 16, 2016

Makesbridge Rocks!

Score 9 out of 10
Vetted Review
Verified User
We currently use Makesbridge as our eCRM platform. This is used for multiple clients from our company. We use it for monthly newsletters as well as automatic e-mails for birthdays and member anniversaries.
  • The BEST thing about Makesbridge is their help desk employees. From signup through the technical aspects of working with the platform, I have never had to wait to get a problem resolved. They are always willing to walk the user through processes.
  • The platform is easy to use, once familiar with it. This makes my job easier.
  • The graphs for statistics are fantastic. Make it easier to understand.
  • Makesbridge is currently updating their platform. Some things are done in the old UI and some things are done on new UI. It is confusing to know where to do some things, but I expect this to change in the near future.
  • The old UI calculated things one way and the new UI calculates things another way. Specifically Click through percentage on the old UI was calculated clicks/opens (rounded nearest), in the new UI it is clicks/sends (rounded up.)
  • I would like the capability to have some fields updated all the time and other fields updated only if they are empty. For example, I want to know where the original source of a subscriber is. My understanding is that this is currently updated with every upload.
Again, the help desk more than rectifies any problems I have with the site.
  • The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.
Email & Online Marketing (9)
52.22222222222222%
5.2
WYSIWYG email editor
90%
9.0
Dynamic content
N/A
N/A
Ability to test dynamic content
100%
10.0
Landing pages
N/A
N/A
A/B testing
80%
8.0
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
N/A
N/A
Lead nurturing automation
N/A
N/A
Lead scoring and grading
N/A
N/A
Data quality management
N/A
N/A
Automated sales alerts and tasks
N/A
N/A
Campaign Management (2)
50%
5.0
Calendaring
100%
10.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
N/A
N/A
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • emma,php email
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
8
Julie Bylow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Makesbridge is our marketing automation solution. It is used by the marketing, sales and support/customer success teams for outbound email efforts, and website activity tracking. We have integrated the solution with Salesforce.

My organization is a small firm, and we were completely priced out of the market for the "standard" automation solutions like Pardot, HubSpot or Marketo. Makesbridge was like a godsend to our team. All of the features we needed, intuitive dashboards and navigation, and beautiful templates. Quite honestly, there is not a single feature that the larger firms have that we could possibly need now that we have implemented Makesbridge- It's that good.

The successful use of the Makesbridge platform by the Marketing team prompted the support team to explore using the application to send and monitor the results of their proactive customer support and product education efforts, and they are very excited about the transparency gained via Makesbridge. Our communication manager is thrilled that she can set prefix templates for use by the respective departments, and I like that I can analyze everyone's efforts in a single dashboard. No more hunting and wading through endless reports.
  • Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
  • The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
  • The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
  • Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
  • Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
I noted earlier that we are a small firm... we were totally priced out of the market for other products, but desperately in need of automation. I loved that the solution was priced insanely reasonably, and had month-to-month billing options. We have been blown away by the features and flexibility of Makesbridge.
Questions to ask: I guess to make sure that you're selecting a solution that solves your business problem. Pay for the features you need, and find a product that will scale efficiently. We have not found a single feature in our need vs. wish evaluation matrix that MakesBridge did not have as a standard option. And, what level of engagement will you require. Again, we're a startup- we all do a little of everything. I don't call an 800-number and speak to a stranger. I speak to Ehsan, and he knows who I am, who my staff are, and what we're trying to accomplish. It's a partner rather than a transaction.
  • We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
  • Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
  • Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.
Email & Online Marketing (9)
95.55555555555556%
9.6
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
80%
8.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
97.5%
9.8
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
90%
9.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (1)
100%
10.0
Calendaring
100%
10.0
Social Media Marketing (2)
50%
5.0
Social sharing and campaigns
100%
10.0
Social profile integration
N/A
N/A
Reporting & Analytics (3)
80%
8.0
Dashboards
100%
10.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
53.33333333333333%
5.3
API
100%
10.0
Role-based workflow & approvals
50%
5.0
Customizability
80%
8.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
8
3- Customer Success/Support
1-Communications/Branding/Marketing
4-Marketing
1
I'm the system admin, and am the only one who "maintains" the application, although there isn't much to maintain! It's incredibly easy to navigate, requires no coding or development resources. It's cloud based, so no IT involvement!
  • Email Campaign Management
  • Sales Funnel Management/Content Mapping/Lead Scoring
  • Website analytics
  • Customer Success notifications for upcoming service windows, educational events and updates
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.

Yes
Resolved within a day.
Every interaction. I love the 'live chat' feature. My workflow isn't interrupted, and the issue (my lack of knowledge, usually) is resolved within minutes.
  • The application is very easy to navigate. The work spaces are clearly delineated, and the iconography makes it easy to discern which "section" or tile is responsible for a specific component of the marketing plan.
  • Setting up an email campaign with a beautiful HTML template is a piece of cake.
  • Salesforce integration is clean
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Michelle Rogers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Makesbridge to send out our monthly newsletters, our 10GigE Digest every other month, and for tracking conversions etc. It addresses the need to automate some of the marketing tasks by having everything I need all in one place. Previously to send out our monthly emails we were using MailChimp. Not only do they offer little or no support, we were constantly hitting road blocks using their service. When we wanted to integrate MailChimp with Salesforce, I knew we would need more than an email support response system. Anytime I contacted them, it took them 3+ days to respond with a "Generic" answer, it was very frustrating. I found Makesbridge and selected them because they came HIGHLY RECOMMENDED and they didn't disappoint. I was able to speak to Junaid immediately who walked me through a demo of how the system would work to send emails, how I can use their design studio to create emails, and how I can track the response to a campaign. On top of that they have the Auto Bots and Nurture Tracks which allow me to send automated follow up emails to "Targets" who meet special criteria in an active campaign. I needed a solution that would make my life easier so I could focus on Sales, and Makesbridge was the answer for us. The Support is OFF THE CHARTS GOOD and I would recommend them 100x over. We are very happy with them.
  • Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
  • Integration with Salesforce was quick and easy!
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
  • I want them to do ALL My marketing :-).
  • I want them to update and send messages on social media and track responses.
  • I want to be able to sort Targets by email opens and clicks.
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
  • Faster Lead Conversion
  • Increase Employee efficiency
  • All Postive results and insights on our business thanks to Makesbridge.
Email & Online Marketing (9)
100%
10.0
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (1)
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
66.66666666666667%
6.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Support...unmatched, personalized, and always there for you. Have yet to find another company that comes close. They are at a great price too!
1
Sales and Marketing
1
Intermediate
  • Newsletter emails
  • Tracking response
  • Targeting Customers
  • Autobots!
  • Nurture Tracks!
  • If they would add full control of Social Media Accounts
  • I want them to do ALL marketing!
Support and price.
  • Email Design
  • Running Reports
  • Using the Auto Bots
  • Using Nuture Tracks
  • I couldnt find anything difficult to use, if I have questions they are there to answer them immediately.
Yes
Support and Price
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