We are using ManyChat to automate Facebook Messenger answers through a list of keywords and sequences. The first objective is to reduce the workload by attending individual chats, a secondary objective is to build an audience of subscribers and make use of the broadcasting feature to deliver updates and promotional content regularly.
- Automation rules
- Technical support
It's great to automate canned answers to solve questions that an audience can repeat constantly. It's also great for customer service and support by answering pre-defined sequences. Also, it's great for broadcasting messages while using filters such as tags and demographical parameters. We are having open rates for over 80% of our entire audience.
There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.