Name: MAPCITE
Author: MAPCITE

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

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MAPCITE is a location intelligence tool offered by TheOblong Global Ltd that aims to assist organizations and individuals in accessing and utilizing location data effectively. The product provides various applications, services, and solutions to visualize, analyze, and find insights in location data. According to the vendor, MAPCITE caters to businesses of all sizes, from small enterprises to large corporations. It is commonly used in professions and industries such as public health, insurance, non-departmental public bodies, financial services, and retail.

## Key Features

**Excel Maps**: According to the vendor, users can easily create interactive maps within Microsoft Excel to gain location insights and visualize data in a spatial context. The maps are fully interactive and can display data as interactive points or heatmaps. The product also offers geocoding functions to enhance location data.

**Distance Matrix**: The product allows users to generate a table that shows the distance between pairs of locations, supporting both kilometers and miles. The distance matrix includes conditional formatting to highlight the furthest and closest locations, which can be useful for spatial analysis.

**Spatial Functions**: MAPCITE offers various mathematical functions to manipulate geographic locations. Users can calculate the distance between two points, count the number of locations within a given radius, find the nearest or furthest locations, and perform average, sum, or find max/min values within a specified radius.

**Mapcite Web**: The application enables users to visualize, interact with, and analyze location data. It supports various visualization options such as points, images, heatmaps, and shapes. According to the vendor, users can analyze location-based queries and create new data using this feature. Additionally, the product allows users to export data and print map visualizations.

**Mapcite Mobile**: According to the vendor, users can connect their location data to the Mapcite mobile app for real-time data discovery and capture. The app enables users to search for information based on their device's current location and capture information and images specific to the device's location. Users can also set geofences to trigger information discovery based on specific locations.

**Data Hub**: The product provides access to a wide range of location data sets and allows users to create custom data sets. The Data Hub also offers tools to transform data into application-ready, usable location data, ensuring the best location resolution for the data.

**Geocoding**: MAPCITE offers geocoding functionality to assign geographical coordinates to locations. This feature improves address quality and standardization. According to the vendor, users can match customer addresses to Ordnance Survey data, enhancing the data quality of card transactions and enabling location-based analytics and services.

**Data Renovation**: The product allows users to transform information with poor or no location relationship into usable location data. This feature optimizes data for location intelligence applications, improving address quality and accuracy. It cleanses, standardizes, and geocodes data to unlock the potential of the data with valuable location insights.

QlikView® is Qlik®’s original BI offering designed primarily for shared business intelligence reports and data visualizations. It offers guided exploration and discovery, collaborative analytics for sharing insight, and agile development and deployment.

QlikView

Esri in Redlands, California offers ArcGIS, a geographic information system.

Creator

Viewer

Field Worker

Editor

GIS Professional Basic

GIS Professional Advanced

ArcGIS for Personal Use

ArcGIS for Student Use

ArcGIS

MAPCITE

Location Intelligence

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Location Intelligence Software

MAPCITE

Overview

What is MAPCITE?