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Mapp Digital

Mapp Digital


What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Recent Reviews

TrustRadius Insights

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its …
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BlueHornet Review

9 out of 10
December 16, 2014
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid …
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Popular Features

View all 20 features
  • Email deliverability reporting (5)
  • List management (5)
  • WYSIWYG email editor (5)
  • Mobile optimization (5)
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What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

Avg 8.5
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.

One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.

Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.

Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.

While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.

In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.

Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.

Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.

Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.

Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.

Attribute Ratings


(1-13 of 13)
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Sachi Subaran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I work in an education management company as an admin support manager in the marketing department. As a direct customer faced company it is highly important for us to carry out hyper personalized marketing campaigns for our leads who are mostly students and working parents. This is where we got stuck, because carrying out such campaign are much costly and require in-depth insights to strategize. After a proper hunt for solutions we were introduced to Mapp Digital by a fellow E-commerce company we were dealing with. Mapp instantly helped us to get real-time hyper-personalized customer insights with their latest advancements in AI technology.
  • Unifying all company customer data
  • Automate marketing campaigns
  • Generate AI based informative insights
  • Integration aspects can be improved
  • Company data security can be more prioritized
  • Customer analytics can be more in-depth
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Score 8 out of 10
Vetted Review
Verified User
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.
  • Whiteboards, segmentation tools, and statistics all designed for ease of use.
  • Adding new features and enhancing the usability of the site on a regular basis.
  • Clients can be easily transferred.
  • It's lacking a worldwide campaign calendar (to export and share).
  • Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
With this program, we're able to keep track of our marketing campaigns, as well as use additional features to enhance the product. A lot of the software's success may be attributed to its statistical capabilities. A large part of our company's growth has come from improving the product, which our staff does on a daily basis.
April 20, 2022

About Mapp Digital

Camilo Palacios | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It offers you to organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels. It will simply facilitate your decision making by offering you a unified vision, you have greater reach since you can reach your audience at any time, wherever you want it to be.
  • Ads come naturally to each person
  • You base your shopping model on specific audiences
  • The database grows more and more and it is no longer so easy to perform tasks
  • It needs your assessment and study time.
You can discover and create new audience segments, and you will have tools to execute increasingly sophisticated strategies, the system allows measurement, management and data analysis, it is helpful that it allows you to test hundreds of variants in your campaigns to see their effectiveness, The results performance of your campaigns will be available in advanced reports.
Score 7 out of 10
Vetted Review
Verified User
MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow marketing multi-channel campaigns. Also, it helps us to quickly calculate some segments/targets list for some campaigns.
  • Easy to use
  • User friendly segmentation tool, whiteboards and statistics
  • Continuously adding new features and improving site usability
  • No instant messenger
  • A global campaign schedule is missing (to export and share)
  • SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)
MAPP Digital is cool for: - Reporting and getting statistics. We used to make reports manually and it was hard and took so much time. MAPP automates your reports to show off your campaign performance with fully customizable metrics. And it has a beautiful design. - Need extra human resources. For some campaigns, we need extra help to execute campaigns and MAPP granted us Professional Services as an extension to your team, without needing to hire and train extra team members. I guess it is the same as hiring a consulting firm but the advantage is that they already know the platform perfectly and we learned a lot from them. On the other hand, it is not that cool when: - Using "Artificial Intelligence" for taking decisions. From time to time we try to use this feature but we don't know how it gets to conclusions that sometimes we don't find really accurate. So it gets difficult for us to rely on it.
Score 4 out of 10
Vetted Review
My company was a reseller of a number of email marketing platforms (ESP's.) BlueHornet was one of the platforms we resold. My role included determining which platform(s) was/were the best fit for a given prospect, demoing the platform(s), and once a deal was closed, onboarding the client, training the client, and supporting the client. This included consulting on strategy and email marketing best practices. BlueHornet was our "beginner" platform. While it performs the basics, we found it not suitable for advanced email marketers. It's primary limitations are reporting and the weakness of its support for relational data.
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
  • While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
  • The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
  • As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
  • They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
John Veit | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We use Blue Hornet to execute a number of Email Newsletter Campaigns.
  • I like the ability to receive my email content from my content provider directly in Blue Hornet.
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
Blue Hornet needs to spend time improving the reliability and user experience of their platform.
December 16, 2014

BlueHornet Review

Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid backbone of tools, customer support and API functionality. It allows our company to engage our most active users by sub-segmentation, based on behavioral and psychographic information stored within the BlueHornet database.
  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.
Score 7 out of 10
Vetted Review
Verified User
  • Our account team is very good - they know the ins and outs of the platform and are able to help us whenever we need it.
  • The platform, while not that powerful, is relatively easy to learn on your own.
  • The platform is not as advanced as most of their competitors. Setting up and testing campaigns with more than one version can easily become cumbersome and inefficient.
  • Some tasks in the platform are a lot more difficult to complete than they should be.
I would say it probably depends a lot on how complex their campaigns are going to be. If they are on the more complex side, I would recommend seeking a different platform. If they have relatively simple campaigns, I think this would be a good fit for them.
November 26, 2013

Easy to Use Platform

Ben Dishler | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Create emails.
  • Build lists.
  • Responsive email.
  • Tell you if your email will be flagged for spam.
  • The reporting features could be more robust and provide better reports. Items such as being able to see who forwarded an email, duration of email viewed and an overlay of the clicks on the actual email.
  • The price point could be lower or comparable to other EMS providers.
Ask for pricing for bulk emails, social emails, easy to configure and build lists
Pamela Rice | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Imports and exports of subscriber information are FAST.
  • Support from Katey Charles has been A+
  • Searching for subscribers is very tedious.
  • All time is in PST - scheduling messages would be easier if you could change it to your time zone.
First, have a plan. You cannot determine the right software fit without first understanding what your goals are. Have a plan for what your email campaign is going to look like, how you want to use it, and how you plan to measure the success of the campaign, then find out if the system can do what you need.
Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • Offers an easy to learn platform. Great for beginners who aren't familiar with Email Marketing to understand and master.
  • Great dynamics. Allows you to offer your subscribers very personalized messaging with ease.
  • Fantastic testing capabilities. Subject line, content, and button testing is quite flawless with this ESP.
  • Reporting is not as up to speed as some other ESP's. Pulling accurate reports is a manual task. Doesn't allow you to exclude test/null campaigns when exporting results.
  • Many issues with the platform, such as broken click-through reporting, automated campaign reporting, etc.
  • Far behind other ISP's are far as third-party integration. Does not allow you integrate other platforms within this ESP, or pull your statistics within MS Excel.
I would recommend a colleague to ask them basic questions regarding deliverability as well as highlight some issues they may have, to decide if BlueHornet can offer them guidance. I would also request a trial period to navigate the platform, and decide if it is best for your company. I would recommend this platform to businesses just starting out, over large, established companies.
Score 7 out of 10
Vetted Review
Verified User
  • The user interface is easy to use.
  • It wasn't too complicated.
  • Finding what we needed was usually pretty easy.
  • Segmentation for lists that we imported could have been organized better
  • We did not have any template designs for emails
It was simpler than Exact Target, didn't offer as many bells and whistles but if you don't even need those, then it's way easier to use. And has great customer service for help
Score 9 out of 10
Vetted Review
Verified User
  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
  • I am a big fan of Argyle. The only thing I would suggest is to add integration with LinkedIn Groups.
The features they offered were better than any others I have seen so far. You can create custom URLs, white label to where when things get posted onto your social profiles it says "posted via YOUR COMPANY," measure anything and everything, set goals with monetary value to accurately track ROI, and many more awesome things.
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