Mapp Digital Reviews

14 Ratings
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Score 7.0 out of 100

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Reviews (1-9 of 9)

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March 18, 2015
John Veit | TrustRadius Reviewer
Score 1 out of 10
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Likelihood to Recommend

Blue Hornet needs to spend time improving the reliability and user experience of their platform.
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December 16, 2014
Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Likelihood to Recommend

BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.
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November 21, 2013
Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
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Likelihood to Recommend

I would recommend a colleague to ask them basic questions regarding deliverability as well as highlight some issues they may have, to decide if BlueHornet can offer them guidance. I would also request a trial period to navigate the platform, and decide if it is best for your company. I would recommend this platform to businesses just starting out, over large, established companies.
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August 16, 2016
Anonymous | TrustRadius Reviewer
Score 4 out of 10
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Likelihood to Recommend

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
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November 26, 2013
Ben Dishler | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Recommend

Ask for pricing for bulk emails, social emails, easy to configure and build lists
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November 25, 2013
Pamela Rice | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

First, have a plan. You cannot determine the right software fit without first understanding what your goals are. Have a plan for what your email campaign is going to look like, how you want to use it, and how you plan to measure the success of the campaign, then find out if the system can do what you need.
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December 10, 2013
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

I would say it probably depends a lot on how complex their campaigns are going to be. If they are on the more complex side, I would recommend seeking a different platform. If they have relatively simple campaigns, I think this would be a good fit for them.
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January 21, 2013
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

The features they offered were better than any others I have seen so far. You can create custom URLs, white label to where when things get posted onto your social profiles it says "posted via YOUR COMPANY," measure anything and everything, set goals with monetary value to accurately track ROI, and many more awesome things.
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Feature Scorecard Summary

WYSIWYG email editor (1)
7.3
Dynamic content (1)
2.7
Ability to test dynamic content (1)
2.7
A/B testing (1)
4.5
Mobile optimization (1)
3.6
Email deliverability reporting (1)
4.5
List management (1)
4.5
Triggered drip sequences (1)
4.5
Dashboards (1)
7.3
Standard reports (1)
5.5
Custom reports (1)
4.5

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating Systems: Unspecified
Mobile Application:No