Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.

November 26, 2013

Easy to Use Platform

Ben Dishler

Webmaster

United States Telecom Association (Non-Profit Organization Management, 11-50 employees)

Score 6 out of 10

Vetted Review

Verified User

Review Source

Likelihood to Renew

The reporting features and cost aren't on par with some other providers out there that have very robust reporting and good price points for bulk emails.

November 25, 2013

Blue Hornet suites my email marketing needs

Pamela Rice

Marketing And Sales Coordinator

Mueller Prost PC (51-200 employees)

Score 5 out of 10

Vetted Review

Verified User

Review Source

Likelihood to Renew

I like BlueHornet but it has not "wow"ed me. I would not seek out a change, but will be looking to utilize the features of the system better going forward. We are facing a web redesign and there is a possibility that we will make a change if it can be integrated into our CMS platform, however that is just a possibility and not fully my decision.

December 10, 2013

Good for simple, tough for complex

Verified User

Manager in Marketing

51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Review Source

Likelihood to Renew

While our account team is very strong and they have helped us a lot, there is still a lack of functionality in the platform that needs to be addressed. The platform is stable and rarely has outages, which is a big factor for us as well. They also have good, proactive help on deliverability, which means I don't have to pay as close attention to it.

November 21, 2013

BlueHornet: A bit simpler, but with amazing customer support!

Verified User

Manager in Marketing

Hospitality Company, 501-1000 employees

Score 7 out of 10

Vetted Review

Verified User

Review Source

Likelihood to Renew

I loved the support that we had with BlueHornet. They were very good at returning our calls and walking us through things. The development was always there to help if we needed. I miss that a lot!

January 21, 2013

Chose over HootSuite because of support.

Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Review Source

Likelihood to Renew

I am no longer with the company that used the product but I will be suggesting Argyle when/if my current company looks for other options than our current system.

Mapp Digital Scorecard Summary

Likelihood to Recommend (9): 43%
4.3
Likelihood to Renew (8): 78%
7.8
Usability (4): 19%
1.9
Performance (1): 90%
9.0
Support Rating (3): 90%
9.0
Online Training (1): 100%
10.0
Implementation Rating (3): 50%
5.0

Feature Scorecard Summary

Email & Online Marketing (8): 43%
4.3
Reporting & Analytics (3): 58%
5.8

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Pricing

More Pricing Information

Mapp Digital Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

What are Mapp Digital's top competitors?

iContact, VerticalResponse, from Deluxe, and Salesforce.com are common alternatives for Mapp Digital.

What is Mapp Digital's best feature?

Reviewers rate Support Rating highest, with a score of 9.

Who uses Mapp Digital?

The most common users of Mapp Digital are from Small Businesses and the Marketing & Advertising industry.