Mapp Digital

Mapp Digital

Score 8.2 out of 10
Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created...
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Recent Reviews

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Popular Features

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  • Email deliverability reporting (6)
    8.8
    88%
  • List management (5)
    8.5
    85%
  • WYSIWYG email editor (5)
    7.8
    78%
  • Mobile optimization (5)
    7.3
    73%

Reviewer Pros & Cons

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Pricing

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What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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4 people want pricing too

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.1Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.1Avg 8.2
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse from Deluxe are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-8 of 8)
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Score 7 out of 10
Vetted Review
Verified User
While our account team is very strong and they have helped us a lot, there is still a lack of functionality in the platform that needs to be addressed. The platform is stable and rarely has outages, which is a big factor for us as well. They also have good, proactive help on deliverability, which means I don't have to pay as close attention to it.
Pamela Rice | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I like BlueHornet but it has not "wow"ed me. I would not seek out a change, but will be looking to utilize the features of the system better going forward. We are facing a web redesign and there is a possibility that we will make a change if it can be integrated into our CMS platform, however that is just a possibility and not fully my decision.
Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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