Mapp Digital

Mapp Digital Reviews

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Ratings and Reviews
(1-8 of 8)

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Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Pamela Rice | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I like BlueHornet but it has not "wow"ed me. I would not seek out a change, but will be looking to utilize the features of the system better going forward. We are facing a web redesign and there is a possibility that we will make a change if it can be integrated into our CMS platform, however that is just a possibility and not fully my decision.
Score 7 out of 10
Vetted Review
Verified User
Review Source
While our account team is very strong and they have helped us a lot, there is still a lack of functionality in the platform that needs to be addressed. The platform is stable and rarely has outages, which is a big factor for us as well. They also have good, proactive help on deliverability, which means I don't have to pay as close attention to it.

Mapp Digital Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (8)
43%
4.3
WYSIWYG email editor (1)
73%
7.3
Dynamic content (1)
27%
2.7
Ability to test dynamic content (1)
27%
2.7
A/B testing (1)
45%
4.5
Mobile optimization (1)
36%
3.6
Email deliverability reporting (1)
45%
4.5
List management (1)
45%
4.5
Triggered drip sequences (1)
45%
4.5
Reporting & Analytics (3)
58%
5.8
Dashboards (1)
73%
7.3
Standard reports (1)
55%
5.5
Custom reports (1)
45%
4.5

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Pricing

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Mapp Digital's best feature?

Reviewers rate Support Rating highest, with a score of 9.

Who uses Mapp Digital?

The most common users of Mapp Digital are from Small Businesses and the Marketing & Advertising industry.