Mapp Digital Reviews

14 Ratings
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Score 7.0 out of 100

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Reviews (1-9 of 9)

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March 18, 2015
John Veit | TrustRadius Reviewer
Score 1 out of 10
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Return on Investment

  • I believe the price to outweigh the benefit by quite a bit. There are other systems available for less money that provide a more reliable experience.
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December 16, 2014
Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • It drives many of the leads we generate to our own forms and our affiliate forms.
  • The customer service support is excellent, with weekly calls between our account rep and delivery manager.
  • The pricing model is very aggressive, compared to other ESP solutions.
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November 21, 2013
Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
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Return on Investment

  • Has offered faster lead conversion by offering a great testing platform. You're able to target your subscriber personally and send them on different tracks.
  • Very efficient as far as building out and copying email campaigns.
  • Allowed us to run great nurturing campaigns that helped bring in a large amount of our leads.
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August 16, 2016
Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
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Return on Investment

  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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December 10, 2013
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
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January 21, 2013
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Return on Investment

  • We were able to give proof to our customers of our work and the success it gave them through the detailed reporting system.
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Feature Scorecard Summary

WYSIWYG email editor (1)
7.3
Dynamic content (1)
2.7
Ability to test dynamic content (1)
2.7
A/B testing (1)
4.5
Mobile optimization (1)
3.6
Email deliverability reporting (1)
4.5
List management (1)
4.5
Triggered drip sequences (1)
4.5
Dashboards (1)
7.3
Standard reports (1)
5.5
Custom reports (1)
4.5

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating Systems: Unspecified
Mobile Application:No